The growth of the global e-commerce industry has been phenomenal in the last decade. The business that adapts itself to changing trends is the one that survives. Let us discuss the top e-commerce trends for 2020 that the businesses need to acknowledge to be in the game-
1.Play with colors
Yes, we know that minimalism is in vogue for e-commerce websites. We even stress on keeping the whitespace. But a little bit of experimenting on color pops is advisable. This is to connect with your customers. Select striking colors in front of neutral backgrounds. Get the help of a creative website designer to design websites that are simple and functional.
Introduce chatbots on your website platform to provide the best shopping experience to customers. The chatbots deliver shipping notifications, offer discount codes. This helps customers to make shopping decisions.
Have stringent security for your e-commerce website through SSL certification and PCI compliance. Use bot detection technology to reduce the chances of crucial data stealing and misuse.
Adaptability to any screen size is core to an e-commerce website’s survival. Your e-commerce website design has to be responsive. This will help it to fit into the appearance and functionality of different devices.
Video marketing is gaining prominence thanks to the preference of moving content by the young generation. Videos of your products, its usage and reviews help not only to get new customers but also to win their trust.
In an e-commerce website design, we hardly pay attention to things like call-to-action buttons, uploading status or simple animations. But it is these micro-interactions that help in website navigation. It makes the user experience more rewarding.
Trending among the top e-commerce trends for 2020 is the voice search. We all know how popular Alexa and Siri are becoming by the day. These voice search devices help customers with easy shopping. Make your e-commerce website voice-search optimized. This will provide a great shopping experience for visitors.
‘Buy Now’, ‘Click Here’- these are the Call-to-Action buttons that provoke the visitors to go for the purchase. Place these buttons at strategic locations on a page. It has to merge seamlessly with the design but also stand out to elicit a response from the viewer.
High-quality payment gateways help websites to reduce the load time and thus retain customers. The latest entrants are the payment through social media platforms and mobiles. Security should be a prime concern when money transfer takes place.
One of the very important and top e-commerce trends for 2020 is the role of AI in website development and design. AI helps in automation and localization thus helping in personalization or contextual merchandising. Data plays a crucial role here. The small e-commerce players can partner with third-party providers to tap data volume.
For sure, e-commerce will get bigger and better in 2020. It is up to you to implement the trends in your e-commerce website to better the user experience. Also, when you team up with a good e-commerce development agency, you can be assured that your website will incorporate all the top e-commerce trends for 2020.