Is your e-commerce website not getting the desired visitors? Are you struggling with leads and conversions in spite of your product being good? Is the bounce rate high for your website?
Do you know that your e-commerce web design may be the culprit?
The quality of your web design helps to convert a visitor into a potential customer. If you are worried about the increasing bounce rates, have a relook at your website. Your website design may not be up to the mark.
Here, we list out 12 essential e-commerce website design strategies & tips for your online store.
12 E-Commerce Website Design Strategies:
1. Attractive High-Quality Images
Invest in high-quality, attractive images for your e-commerce website. A well-optimized image with high resolution attracts viewers immediately. You can also buy good-quality images online.
2. Good Content
Avoid too much descriptive content and lengthy sentences or paragraphs. Let it be simple and to-the-point. Use simple words that a layman would understand. Let it adequately convey the message.
3. Minimal Design
Keep your website design simple. The visitors, for sure, will not appreciate designs that are too complicated, no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images or videos.
4. Good Use Of Colors & Font Styles
Experimenting with colors and fonts is good as long as it gels with your website design. The website font has to be easily readable. It has to complement the background color. It should not strain the user’s eyes.
5. Use Of Whitespace
Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look full and disorganized. It may result in a higher bounce rate.
6. Clear Navigation
The e-commerce website navigation has to help the visitor to go into the detailed pages as well as come out of it easily and fast. Ensure that the visitors find what they are looking for on your website without confusion.
Viewers prefer scrolling to clicks. It does not mean that you have a single-page e-commerce website design. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single page.
Videos are a useful and most-desired supplement to the content. Create videos that help users easily relate to the product. This will increase brand perception. If a video does not fit a functional purpose, omit it. Otherwise, it will slow down the loading speed of your website.
9. Animated Navigation
Animated navigations will help the e-commerce website to drive visitors through the conversion funnel. It guides the users to move to a detailed view.
10. Dominant Call-To-Actions (CTAs)
Your purpose to create an e-commerce website is to convert visitors to customers. CTAs come into the picture here. CTAs can be used for different user actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.
11. Responsive Website
A responsive e-commerce website provides a seamless mobile experience to users. With 80% of the internet search coming from mobile devices, its optimization cannot be ignored.
12. Website Optimization
An e-commerce website design can be optimized for conversions through some important techniques.
→ Induce keyword-related content on the website.
→ Write blogs and articles consistently for organic ranking
→ Headlines, URL slugs, meta descriptions, title tags- make all pages search engine optimized.
→ Work on backlinks and internal links.
→ Build a responsive website
→ Optimize images for website
→ Use the alt attribute for images
→ Speed up the pages
→ Add a sitemap to your website for easy crawling of bots
→ Add Schema markup to the HTML of your pages
→ Add social links & testimonials
On-page SEO is important for ranking in the search engine page results (SERPs).
A website is the first impression of your business for any visitor. Let your e-commerce website design do the talking. Here, we have listed the top 12 e-commerce website design strategies that will help you get visitors to your site. Take the services of a good e-commerce website development company so that your visitors convert to potential customers. Work on it and you are sure to get the desired results.