As clichéd as it may sound, but you cannot deny the fact that the content of your website is vital to the search engine ranking.
But how will customers come to you when there are millions of websites offering similar content?
It is simple, your content has to be first brought to the notice of the search engine bots or it has to be search optimized.
Search Engine Optimization (SEO) is like a window to the outside world. Without it, your website has no value.
Having an e-commerce website forms one aspect of online marketing. But reaching out to customers and the ways to do it forms the core of any content optimization initiative.
We have listed 25 important website content optimization techniques for better reach and ranking.
25 Important Website Content Optimization Techniques-
Content is indeed the king. Period. Let us see some content optimization techniques here.
1. User-Value Content
We cannot stress enough that you need to write what the customer wants. When you do that your customers will reward you in the form of shares and clicks. This will automatically rank you higher in the SERPs.
2. Keyword-induced content
Before you start writing, know what your viewers are searching through keyword research. Get all the related keywords that can be infused in your content so that it is a healthy combination of what the viewers need and targeted keywords.
3. Targeted Keywords
The best way to know better about the targeted keywords is by bidding on some keywords in Google Ads. This gives you a fair idea about the traffic driven to that keyword and also the other alternatives.
4. Long-tail Keywords (Deep content)
Intelligent machine analysis now understands deep content. So Google will definitely rank pages that include long-tail keywords or have actual content in it.
5. Content Length
Lengthy content of about 1500-2000 words per page is still significant as per the Google ranking guideline. Articles that give valid answers to user queries attract more users and social shares.
6. Title & Meta tags
Write a small title that matches with what the users might be searching for. A keyword-induced title will also help you get better searches.
7. Recontenting blogs
Consistently update the old blogs of your website by adding the latest news. Take a few related short blogs and combine them into one.
Shares and links form an important content optimization technique to reach out to more customers and the way to go about it is written here.
8. Shares on social media platforms
Generate as many backlinks as possible to your website homepage. The best way to generate backlinks is to share it on various social media platforms.
9. Community involvement
Your content should have lasting value. You can provide it by encouraging forum discussions and conducting online surveys.
10. Retargeting Customers
Channelize customers who are curious about your product. Retargeting content to the potential customers who have had initial interest will give you leads and you earn them back.
11. Social Media Influencers
It is the age of social media influencers. Collaborate with influencers and get your product reviewed from them. Request them to be your guest blogger.
Better content will also earn you the much-desired backlinks from higher ranking websites thus helping your website position.
Visual content forms an integral part of content optimization and if you master its technique, you have better chances of ranking faster.
13. Appealing visual content
Create appealing content like images, memes, videos, animations related to trending topics. This will ensure that your content is searched more and stays at the top of the search pages list.
14. Alt tag on images
The search bots do not consider the text embedded in the images and visual content. So, always place a transcript of the visual content in the description column. The alt tag of your image also helps in content optimization.
15. Image Optimization
Optimize your image before uploading them on the website. Use compression tools to reduce the image file size but keep the quality intact. Use HD-quality images as much as possible.
16. Visual Link sharing
When users use links instead of embedded code of your visual content, it strengthens the chances of rankings.
There are some general content improvement techniques or fixes that count to help your website get noticed by the search engine bots.
17. Providing external & internal links
Improve the content by providing internal as well as external links. The links have to be redirected to the top-level pages.
18. Multiple language translations
Google rewards websites that have multiple language translation options. There are various tools and plugins available to translate the website content into different languages and optimize it.
19. Fast loading pages
Be sure to have a blog page that loads fast so that viewers stay on the page rather than moving back and forth the search pages.
20. SSL encryption
One simple but effective tip is to switch to https protocol. The SSL encryption will make your site secure.
21. Fixing broken links
Fix broken links to increase the chances of your website ranking better.
22. Customization tools
Include customization tools for your users to help streamline experiences and make your site more user-friendly. The search engines are surely going to reward your site for it.
Content analysis is the core to know if there is room for content optimization improvement and each website should pay utmost importance to it.
23. Analyze top-ranking pages
Always observe and learn from the top-ranking pages to know how they market a good trending content.
24. Competitor Analysis
Study the competitor website to know what users like or dislike in their products/services. This will give you insights to pitch your brand against your competitor.
25. Analyzing Bounce rates
Pay attention to the bounce rates. The more the users stay on a particular page, the more chances that it will get ranked higher.
Content optimization is a continuous process. To maintain the relevance of rankings, it is necessary that you work on it without stopping.
Go through the 25 important content optimization techniques listed here. Check all the above boxes as you work on it. Gradually, you will start seeing the results. If you cannot devote time to it, it is better that you hire the services of a digital marketing expert who will work on your website content and optimize it for increased reach.