Without a doubt, Instagram is a great tool to increase your brand reach. This creative visual app helps you to put across your products and services to people across the globe in a creative way to gain followers. In this blog, we will tell you how to get fast and free followers on Instagram.
Instagram has steadily grown since its inception and is used by millions all over.
1. Instagram is a great social media platform and has over 1 billion monthly active users.
2. There are 500 million daily active users on Instagram Stories.
3. The USA has the most number of Instagram users worldwide at 130 million and India ranks second with 100 million Instagram users.
4. 34% of the global Instagram users are aged between 25-34 years. The age group of 18-24 comes a close second at 30%.
5. More than 200 million Instagram users visit at least one business profile daily.
6. 60% of people discover new products through Instagram.
Instagram also has the option of creating a separate business account. This is to increase your branding. Optimize your Instagram business account to get more followers. If you are worried about how to get more free followers on Instagram, read these below points carefully.
25 top tips on how to get more followers on Instagram fast:
Before we start with the tips, remember, if you are on Instagram just to get more followers and be a famous influencer, this is not going to work. Be on Instagram to provide value-content to the users. Are you different from the rest? Is there any unique USP that will help the users?
But we are not here to demotivate you. Try and test being on Instagram. Sometimes, you start getting traction after 2-3 months of inaction. Let us help you to make a good start and the rest depends on how creative you are and how different you present your product to the users.
1. Profile Optimization
The basic to any social media account getting more followers is the profile optimization. On the Instagram bio, add your website link, contact number and description. For local advertising, be sure to add the location address. Research the brand-related keywords and include 1-2 most important when writing the bio description.
Adding emojis also attracts new followers. Keep the bio simple and attractive. Let it be your unique identity. Do not copy your competitors.
2. Eye-catching posts
Instagram is all about visually appealing value-providing posts. It is the quality of posts that helps you retain your followers. So, analyze and study before you start creating posts.
Edit the photo for color coordination and filter before uploading it on Instagram. Remember, no hazy or dull photos or the ones that are not of good quality.
If you are searching for some good-quality images from the internet, we suggest you to look into these sites-
Don’t overcrowd your image with texts. You can always write about what you want in the description or comment section.
3. Creativity counts
The people on Instagram love unique and creative posts. Add in the best snaps to pitch your products. Videos and GIF images also add to your creative posts.
Remember, your posts help you in increasing follower reach. You may seek external third-party tools or resources to get initial traction. But there is no way out other than to be creative if you are to retain your followers.
4. Hire a good graphic designer
If you are not good at photography, hire a professional for it. We are telling you, it will be worth the cost.
Pay for a series of photoshoots for your product or services. Hire professional graphic designers to create banners and graphics that bring out the USP of your products.
5. Follow a Theme
If you want increased followers, try uploading posts with a theme. Many popular themes attract people to your Instagram profile and makes them want to follow you.
Tile theme- Alternate between photos and quotes or alternate between photos and your work
Border theme- You can select black, white or any colored border or even frames for all the posts.
Row theme- Here, each row tells a different story. It can be a row of photos and another row of quotes or another row of heading and so on.
Filter theme- Use the same filter for all the photos
Dark theme- The photos are either dark or the background is dark
Mono theme- Here, you show the same object but in different creative ways. You can also focus on a single-colored post every time.
Background theme- You can keep a similar background for all the photos. It can be white or some light-colored background.
Puzzle theme- A group of photos come together to form a big picture.
These are just some of the theme ideas put out here. The fact is, Instagram gives you scope to be creative and this is what attracts audiences.
6. Free Instagram tools
Instagram offers free tools like Layout and Boomerang to give more effect to your photos and videos. Likewise, there are many special filters provided on Stories.
These tools help you to generate audience engagement. Also, this adds creativity and is preferred than the routine simple posts.
7. # hashtags and @ tags
Hashtags and tags are important advertising tools on Instagram. The maximum limit of hashtags is 30 on Instagram. You can use all the 30 or limit yourself to using appropriate 10-15 hashtags.
While selecting hashtags, Instagram itself gives you recommendations about the most used hashtags. Click on the suggested hashtags to see how it is used.
Always prepare a list of hashtags before you post. Do not do it at the last minute or at the time of posting. Devote at least half an hour to search for the best hashtags.
Some of the popular Instagram hashtag generators for your posts are:
Remember, a well-thought-out strategy of hashtags means that you have better chances of increased reach.
8. Do not ignore descriptions
You might have all the focus on the image, but descriptions cannot be ignored. If photos get you followers, a good description engages them and makes them your loyal followers. Here are some tips while writing descriptions-
- Be careful of spelling and grammar
- Use emojis only where it makes sense
- Write detailed descriptions
- Encourage people to comment
- Tag people related to the topic
- Always end with a CTA like comment or tag.
For some categories of services or products, only an image will not help the viewers. Here, a detailed description will help viewers better.
9. Comments and Tags
Comments and tags work both ways, in your post and on other posts.
Write catchy captions on images and descriptions that will compel the audience to comment on your posts. Tag people who might be interested in your posts. They will like or comment on the post thus increasing engagement.
Likewise, if you comment on other posts, they will follow you back and comment when you post something on your profile.
10. Instagram Stories
Instagram Stories connect your followers to the brand better than the posts. Though late, many popular brands have understood its importance now. Instagram Stories appear as circles at the top before the post feed.
The Instagram Stories stickers include questions, location, time, polls, competitions, mood meter, texts and many more. The Stories sticker list is growing day-by-day. So, use it fully to engage your audience.
It also allows you the Boomerang, Superzoom, Rewind, Type and Hands-Free feature. This is to add some fun to your Instagram marketing.
11. Instagram Live
Live streaming helps you to connect with your audiences better.
Just like other Live feeds, Instagram also has live streaming that allows you to interact with your audience in real-time. You can use the live feed to keep the viewers updated through live product launches, unboxing, important announcements and so on. The Instagram live stories are posted for 24 hours just like the story.
You can hire influencers to help you with Instagram Live. Make enough noise about your live telecast beforehand because it will help you get more audience. Also, the more the comments or queries during the live streaming, the better your chances of connecting with the customers.
12. Instagram IGTV
Videos can act as a great engagement tool many-a-times and are more effective than photos.
Instagram TV (IGTV) is another feature that allows users to post longer videos on Instagram. This tool shows up when you want to upload videos on your feed. IGTV is also available as a stand-alone app on the store and helps to watch videos on portrait mode or the long vertical videos.
Create a video of your profile, products, its benefits, its uses and everything. Do not forget to include your contact address and number. In the end, include a CTA (Call To Action) linking back to a landing page- either the product page or your website homepage. Always get your business and promotional videos done by the finest graphic design agency so that the result is a high-quality professional video that will get more likes and followers.
All the IGTV videos appear on your post feed. Your followers can also watch all your IGTV video uploads by clicking on the IGTV icon that appears between the grid icon and tagged icon on your profile.
13. Instagram Reels
With the popularity of Tik Tok soaring high, Facebook has already devised a similar video creation tool called Reels on Instagram. Users can upload 15 seconds videos and it has options like speed, special effects and audio similar to Tik Tok. Reels is another feature of Instagram and right now, it is not available as a stand-alone app.
14. Instagram Highlights
Posts on Instagram Stories remain for just 24 hours. If you want to archive your stories and make it visible on your profile for your followers even after 24 hours, it is possible with the Highlights. When posting on Instagram Stories, it gives you an option to add it to Highlights. You can create as many Highlight topics as you want and each topic can contain 100 photos or videos. Instagram Highlights can be utilized to showcase categories of products that you sell or provide a library for new visitors to view shared content.
In short, Highlights help you to connect, engage and increase your followers on Instagram.
15. Instagram Repost
Reposting snaps by your followers who have tagged your brand is a very good technique to improve your credibility and trust among your followers on Instagram.
The people out there connect to your services and products through other customer reviews. This, in turn, increases their brand affinity and is a profit for you in the long run.
16. Instagram Shopping
The Instagram Shopping feature helps businesses list their products with the price. There is a CTA button ‘View on Website’ to help you take interested viewers to that product page on your website.
The products on the Shopping list can be tagged on individual posts as shown in the image above. It appears as white spots first and then displays the product name and price later on the post with a clickable link of ‘View Products’ on the left bottom of the post.
17. Instagram Threads
Instagram Threads is a standalone messaging app. You can share photos, videos and messages to your close friends. This Instagram Threads is only for the Close Friends list that you have created on Instagram. Using this tool, you can share it with everyone on the list, a sub-list or a person on the close friends’ list. This feature or app can be used to target your select list of followers or influencers. You can also use it to target people based on gender, age, preferences or location.
18. Post Contests And Offers
Contests and offers through collaboration form an integral part of brand promotion.
The best instance of collaboration is to run a contest and tell the participants to like the collaborator’s page. Also, the condition would be to ask them to tag 3-5 of their friends. Your contest collaborator can run a contest in the same way. By this, their followers will start following your brand too. Thus, you mutually gain each other’s followers. This increases your brand reach on Instagram.
Similarly, posts on offers attract more followers. Use the right hashtag while promoting offers. You will see increased traction on your profile.
19. Link in Bio
Since Instagram does not allow to add a link in the description, brands use the famous words ‘Link in the bio’ when advertising on Instagram. The link remains there on the bio until another post that requires a different link.
When you have a paid campaign or a simple post for a product launch, make that product page as your landing page. Change the link in the bio to that product page and not to the home page.
20. Ads on Instagram
Paid promotions can be direct through Instagram or indirectly through influencer marketing.
The direct paid promotions on Instagram is through photo ads, video ads, carousel ads or stories ads.
In fact, brands now actively use paid promotions to reach a wider audience. Also, paid ad helps at faster brand targeting.
You can target location, demographics, interests, behaviors, custom audiences, lookalike audiences or even choose automated targeting through Instagram paid promotions.
Instagram ads are costlier than Twitter or Facebook. But Instagram gives you more leads depending on your target audience.
Users can now turn their existing popular post into an ad using the ‘Promote’ button.
Brands can also use retargeting campaigns to reach audiences. It turns out to be more cheap and effective than the regular new campaigns.
If you are confused about running ads on Instagram, you can hire the services of a social media marketing agency to help you.
21. Schedule posts
You get increased followers on Instagram if you post consistently. The best tactic would be to schedule your posts for the week so that you get content clarity and a proper plan to post.
Here is the list of tools that will help you to schedule your posts on Instagram-
There are other good Instagram post schedulers like tailwind, jarvee, sendible, and sked social. The plus point of post scheduling is that you can focus on the increase in post reach instead of thinking about what to post everyday.
22. Instagram Insights analysis
Instagram post Insights help you to measure the post reach. For business accounts, the bar chart image just below the Archive in your account profile page is the Insights button. The Insights page will have details based on content, activity and audience.
Content- This gives a general overview of the posts & stories for the week. It tells about the view count for each post and story.
Activity- This tells the Discovery, Reach, Impressions, Interactions and Profile Visits for the current week and compares it with the previous week’s results.
Audience- This section tells about our profile growth, top locations of visitors (cities & countries), gender, age group and the days and hours when our profile is visited the most.
Instagram, naturally, provides insights on your paid promotions. Analyze which post performed well. Observe the days and timings when the posts attract maximum attention. A careful analysis of the insights will help you in your post creation and uploading. An SEO expert will also guide you with the insights and analysis to get a better brand reach.
23. Posts & Stories frequency
A great way to keep gaining followers is to be consistent in posts. There is no golden rule or a ‘one size fits all’ when it comes to the number of posts or stories per day. Because, if your posts have no value-driven content, your followers are not going to like it even if you keep posting 4-5 per day.
Some of the categories may have value-content and create 4-5 posts in a day. Some categories may not get content to create even a single post in a day. So, we would advise that 2-3 posts in a week will also do provided they offer value to your followers. You can try to post Stories on other days.
24. Time allotment & sharing
Being consistent and active on Instagram helps you to get fast and free followers on Instagram. Follow other related-profiles. Comment on their posts. Allot at least 20-30 minutes of a day to this task. This will help you to build a strong Instagram profile.
Interaction on various social media is the best way to grow on Instagram. As soon as you post on Instagram, share its link on other social media accounts or share it with your friends and groups. Remember, the higher the engagement within the first hour of posting, the higher the chances of your post getting more impressions. So try to gather as many comments and likes in the first few hours of posting.
25. Hire digital marketing services
A good digital marketing agency will help you refine your profile and make it look neat and clean.
They have tried and tested techniques to gain real followers for your profile on Instagram. You can hire their social media marketing services so that you can remain tension-free of what to post and when to post on Instagram. A good digital marketing service provider will bring the much-needed traction and consistency on your Instagram profile which you may not be able to achieve.
We have listed all the 25 super important tips to gain followers on Instagram free and fast. If you follow these tips consistently, you will start getting results in a few months.
If you are still having difficulty in increasing the follower count on Instagram, we can help you.