When people think of a popular online video site, YouTube is the first name that runs on their minds. Why not? YouTube today is a must for businesses who want to promote their products and services. There are ways and means to use YouTube for business marketing.
YouTube started in the year April 2005. Its first video was that of its co-founder Jawed Karim titled ‘Me at the Zoo’. Its first video to get 1 million views was a Nike advertisement. It was a clip of soccer player Ronaldinho receiving his Golden Boots.
Today, the total number of YouTube monthly active users stands at 2 billion. Every day people watch over a billion hours of videos. YouTube has changed the video viewing history forever.
Well, undoubtedly, it is the second-largest search engine in the world. It is the most visited website with reference to organic traffic both in the US and the world.
YouTube has to be one of the prime promotional mediums of your brand for advertising. The benefits of using YouTube for business are many. It offers so many advantages to communicate with new and existing customers.
Small businesses usually use Facebook, Twitter, and Instagram to boost their branding. But with visual content appealing to the younger generation, YouTube has become a more influential platform than ever.
Creating and posting videos is a great way to boost your brand visibility on YouTube. But, how do you generate leads on YouTube?
Here, we have listed 12 tips to use YouTube for business marketing-
1. Create an effective YouTube business channel
Create your own business channel on YouTube. Keep your YouTube business account different from your personal account.
Fill in the profile and channel description in the best way. Describe in brief about your brand.
Upload the profile picture and channel art that best describes your brand. You can use the Canva tool to create channel art.
Add your website link and other social media network links here.
2. Channel trailer
Create an impressive short & crisp video of what your business provides or an introductory video.
Cover all the important aspects like USP, products/services and complete it with the contact details. Upload this to YouTube.
Make this video as the channel trailer for all the new and unsubscribed visitors to your channel.
3. Create small videos of your products
Now, it is time to start with your official brand promotion.
Create short videos of your brand services or products.
There are many tools available on the internet to edit and create videos. You can use the free or the paid versions.
The result is better if you get it done from a professional video editing company. The video will attract an audience because of its quality.
4. Search Engine Optimization
SEO while uploading video helps you to reach the right audience.
YouTube SEO involves filling the right description, title, and tags. Do not skip this step at any cost or do not keep it incomplete.
Select a suitable title keeping the most searched keyword in mind. Write a description with the most relevant keywords in it.
The most searched keywords can be got from the YouTube search filter itself.
Your video will appear in the Google Search Engine Page Rankings if it is properly optimized.
You increase the authority of your website when you use YouTube for your business marketing strategy. Get the services of a good SEO company to help you get increased video reach on YouTube.
5. Upload videos that resonate with your brand
Create videos that will have value to the customers.
Some ideas of videos are-
Short tutorials about how to use your product.
Advantage of your services.
Videos on trending topics if they resonate with your brand
Product unboxing videos by customers
Product review videos by customers
Research what kind of videos are uploaded by your competitors. Try formatting the video as per the latest trends.
6. Live stream
Reaching audiences got better with the live streaming feature of YouTube.
Before you can live stream any event, you have to get your account verified. If you are enabling live streaming for the first time, it may take up to 24 hours.
There are various benefits of live streaming. You can live stream a product launch, a news conference, product or service promotion, live announcement, online tutorials, live chats or question & answer sessions.
Social connections and interactions during the live event are valuable.
Spread the word about your live stream process well in advance so that you get a considerable audience when it starts.
Promote the live-streamed video archive for those who aren’t able to tune in live.
7. Engage with your followers
At the end of every video, request the viewers to like and share it. Encourage them to add comments.
Many of the YouTubers make this special request usually just after the introduction before starting the topic and also at the last of the video.
This request gets in many followers to your channel. By doing this, your followers get a notification whenever you upload new videos.
Asking people to comment and react is a good way of getting increased engagement. In addition, you get suggestions and ideas for the next content.
The more the number of shares, comments and likes, the higher chances you have of your video going viral or showing on the ‘suggested videos’ on YouTube.
8. Share the videos on other social media platforms
Share the video links on all your social media platforms as soon as you upload it.
The YouTube algorithm sees how fast a video gets views, backlinks and shares. A faster engagement rate means that you have created a valuable content and the audiences are liking it. The algorithm thus automatically places your video in the front page of YouTube.
What is your aim of creating videos?
If it is to get more views, include several call-to-actions (CTAs) in your video.
You can do it in two ways. One is by adding cards and the other is end screens.
You can add poll cards, link cards, channel cards, donation cards or video cards to your video.
End screen is used at the end of the video to point viewers to other videos or channels. It is also used to call viewers to subscribe to your channel. Another important use is to promote your website.
10. Paid Promotions for Brand Advertising
You can promote your product on YouTube using TrueView video ads.
There are quite a few formats for advertising on YouTube. Your video campaign may be TrueView In-Stream (video discovery ads and in-stream ads), Preroll or the Bumper type.
These are the Pay-Per-Click (PPC) ads. You can set up the amount you are willing to pay for each click also called the maximum CPV (cost per view).
Target your ads by selecting the right demographics, interests and keywords. Have 2 or more campaigns with different approaches to get more effective results.
Analyze the campaign by looking into the ad insights and tweak it to get better performing ads.
Paid promotion works best for gaining initial traction and increasing the follower count. It is worth each penny when you hire the services of a good digital marketing agency that will help you in paid promotions. Once you get adequate followers, keep uploading good content videos to retain them and to keep adding new followers.
11. Influencer marketing for YouTube
Influencer marketing is on every social media platform and YouTube is not far behind. Influencers help in extending the reach of your videos and to get you more followers.
Identify influencers whose area of expertise resonates with your product. Suggest a few concepts to include your brand in their video.
Do not make the video too promotional. Instead, let the influencer focus on how the product makes their life better.
There are different ways to run the influencer marketing campaign.
- One is to collaborate with a YouTube star or celebrity and ask them to recommend your product.
- In the ‘unboxing video’, a person will unpack your newly launched product and talk about its features and uses.
- One more method is to post a tutorial or demonstration video of your product by a YouTuber.
- You can also make a creative campaign featuring a celebrity. Integrate your product into it.
- Vlogging is an interesting concept today. Here, a person discusses on camera something that interests them. You can get the famous vloggers on YouTube to talk about your product.
12. Making good use of Analytics
The Analytics section is the life of every YouTuber. This section gives you the required insights that will help you track the video performance and decide what works and what does not. Insights/Analytics is a powerful tool to get your advertising fundamentals right.
You even get the real-time report about the number of views, the average view duration, demographics to the devices and traffic locations. Study this to better your marketing strategy.
If you have paid promotion campaigns, then check out the dashboard and tweak your advertising campaign to get better results based on the analytics provided.
Marketing is not just the focus on your product and its features. It is promoting the brand through the eyes of the users.
The social media platforms have evolved as powerful mediums to raise brand awareness. If harnessed in the right way, YouTube can help you to reach a global audience.
Focus on all the important aspects we have covered here on how to use YouTube to market your business. Improvise each time and keep yourself updated.
For consistent planning and results, contact a good social media agency that will help you in YouTube promotions.