The Rise of Fantasy Sports In India

Time
15-10-2020
Category :Mobile Application

It is the IPL season again. The craze is not limited to the cricket pitch. It has spread online too and it is not any random hysteria. You make your own team and win huge. Yes, you select your 11 member team and win based on the live match performance of the players. This is fantasy cricket for you- you make your dream team, you win money if your team is indeed the best.

Welcome to the world of fantasy sports. Cricket, baseball, basketball, hockey- you can build your own dream team and win money.

 

Mind-boggling Statistics of Fantasy Sports

  1. In the USA and Canada combined, fantasy sports had grown from 32 million players in 2010 to 60 million players in 2017.   
  2. In the US, the fantasy sports industry grew from 42 million in 2015 to 46 million in 2019.
  3. In India, 75% of the users played fantasy sports 1-3 times a week and 20% played over 5 times a week.

 

Fantasy Cricket App & Its Popularity in India

Dream11, a leading fantasy cricket app in India had 1 million registered users in 2014 and crossed 50 million users by 2019. It generated about $150 million in revenue and had $2 billion in transactions on its platform.  

Dream11 fantasy cricket app is also the title sponsor for IPL 2020 cricket league.

Virat Kohli is the brand ambassador for Mobile Premier League (MPL), another popular fantasy cricket app. K.L Rahul was signed the ambassador for SuperTeam fantasy cricket league on MPL.  

Paytm First has involved the cricketing legend Sachin Tendulkar as its brand ambassador while MyTeam11 has signed Virender Sehwag.

Fantasy sports in India have a lot of users from tier2 and tier 3 cities.

IPL is the key factor for all the fantasy sports app in India to gain maximum traction and increase its customer base.

While a number of fantasy sports apps have been released in the market, none of them have a strong user base as Dream11. How does this matter? It matters the most as increased players or users mean increased money pooling and a bigger winning amount.

The other apps like Paytm First, My11Circle, MyTeam11, Mobile Premier League (MPL), BalleBaazi app have all not been able to add as many users as this Dream11 fantasy cricket app.

Halaplay, another fantasy sports app has a reverse match concept, where you win if your team scores the least points.     

The fantasy sports app in India has attracted investments from venture capitalists and private equity investors.

Even though many people consider it as a form of gambling, the courts in India have considered it as a game of skill. But still, some states like Assam, Odisha and Telangana have banned fantasy sports.

 

Conclusion

The fantasy sports have become popular among the masses thanks to mobile penetration into the remote villages in India. With mobile internet becoming cheap, the fantasy sports apps in India, especially the fantasy cricket apps have become well-liked and continue to add new users every day.

If you are interested in creating a fantasy sports app like Dream11 or Mobile Premier League, contact us. We are into fantasy sports app development in India and we offer services that will help your gaming app to get maximum downloads and users. 

 

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