The list of celebrities who invest in startups is growing at an exponential rate. Taking a cue from the success of other early entrepreneurs and investors, many celebrities have joined the bandwagon in promoting and investing in startups that they can relate to.
The latest to join the league of Indian celebrities who have invested in emerging tech startups is Katrina Kaif. She had already launched her own beauty line ‘Kay Beauty’ on Nykaa Fashion startup. Now, she has invested an undisclosed amount in this beauty products e-commerce platform.
Here, we have compiled a list of international celebrity entrepreneurs as well as Indian Bollywood celebrities who have invested in emerging tech startups or launched their own businesses.
Hollywood investors are many. Ashton Kutcher leads the list with his impeccable knowledge in startup investments.
1. Ashton Kutcher
First in the list of celebrity investors is Ashton Kutcher, a celebrated Hollywood actor. He has invested in many tech firms either directly or through his investment firm A-Grade Investments. Some of his well-known investments include Skype- a video calling app, Flipboard- a news aggregator and a social magazine app, FourSquare- a location-based service, Airbnb- a popular vacation rental app, Path- a photo-sharing app (discontinued now), Spotify- a digital music streaming app that gives access to millions of songs, Uber- an on-demand cab hiring app.
2. Leonardo DiCaprio
Leonardo DiCaprio had invested in the now-defunct Mobli, a social mobile photo and video sharing app. He has also invested in Suja Juice that sells organic cold-pressed juices. He has also invested in a company Casper that manufactures mattresses and pillows.
3. Justin Timberlake
Justin Timberlake has steadily invested in a diverse portfolio. He has invested in a photo start-up Stipple, Disney-acquired app maker Tapulous (now shut down), a boutique music record label Tennman Records, clothing brand William Rast, a golf course Mirimichi Golf Course.
4. Kim Kardashian
5. Lady Gaga
6. Will Smith
7. Robert Downey Jr
Robert Downey Jr, a popular Hollywood actor known for his film Iron Man, has invested in a life insurance startup Ethos Technologies Inc, an online education platform Masterclass that offers interactive tutorials by experts in various fields.
8. Demi Moore
10. Jared Leto
A well-known actor, director, singer, Jared Leto has invested in numerous startups like Reddit- a social news aggregator and web content rating and discussion website, Uber- an on-demand cab-hailing app, Slack- a business communication platform, Headspace- a digital health app, DocuSign- an electronic signature service app.
When it comes to startup investments our Bollywood is not behind. From the likes of Amitabh Bachchan to Deepika Padukone, many have invested in either startup or have turned entrepreneurs with their own brand launch. Let us look at the Bollywood investors who have taken the investment and entrepreneurship route.
1. Amitabh Bachchan
Amitabh Bachchan, Indian Bollywood’s Big B has invested in the Mumbai-based local search engine app Just Dial. Together with his son, he has also invested in a Singapore-based blockchain empowered micro-lending solution provider startup, Ziddu.com. He has further invested in a Mumbai-based edtech startup Eduisfun that develops gamified educational apps for CBSE and ICSE students.
2. Shahrukh Khan
The heartthrob of Bollywood, Shahrukh Khan has heavily invested in sports through the franchise Kolkata Knight Riders of the Indian Premier League. He also has a film production and distribution company Red Chillies Entertainment. He also has a stake in KidZania, an international chain of family entertainment centers.
3. Deepika Padukone
Deepika Padukone has started her business investment by a multi-crore partnership with a health food brand Epigamia. This Mumbai based company sells Greek yogurt, artisanal curd, snacks, smoothies and Indian sweets. She has also invested in an IISc-incubated space tech company, Bellatrix Aerospace.
Deepika Padukone, through her family investment vehicle, Ka Enterprises, has invested in Blu Smart, an on-demand electric cab and bike-hailing platform. She has also invested in Furlenco- an online furniture rental app and Purplle- a beauty products market platform.
4. Akshay Kumar
Akshay Kumar, the fitness enthusiast he is, has invested in a wearable tech startup, GOQii. Just like Fitbit, this wearable helps people track their steps in addition to their sleep and other physical activities. It is integrated with an app that offers real-time personalized coaching, health checkup schedules and health-related merchandise.
5. Aishwarya Rai Bachchan
Aishwarya, together with her mother, has invested in Ambee. This Bengaluru-based startup combines data and analytics to give information about the local air quality. This environment intelligence app helps customers take preventive measures in cases of severe environmental issues.
6. Shilpa Shetty
Shilpa Shetty, the famous Bollywood actress has invested in Groupco Developers, a real-estate based company that helps people find the best deals on properties. She has also invested in IOSIS, a chain of spas in Mumbai. Being one of the most popular celebrity entrepreneurs, Shilpa Shetty has invested in many restaurants and has also managed to monetize her love for Yoga. Her latest investment venture is Mamaearth, a baby care startup that offers natural, toxin-free products for mother and baby care. Viaan Industries founded by Shilpa Shetty and her husband is in news for alleged money laundering.
7. Arjun Kapoor
Arjun Kapoor has invested in a home food delivery enterprise called the Foodcloud. This startup empowers homemakers to take orders and deliver fresh and hygienic home-cooked food to customers from their home kitchens.
8. Priyanka Chopra
Priyanka Chopra, a global film actress and a model, has invested in a feminist dating app Bumble. She has also invested in a college education startup Holberton School that offers a project-based alternative to college for software students.
9. Farhan Akhtar
Farhan Akhtar has invested in a film discovery app Flickbay that uses AI and ML technology to provide users with information about trailers, songs, reviews and ratings on films that are running in theaters or are available on TV and online streaming platforms.
10. Katrina Kaif
Joining the list of Indian celebrities investing in startups is Katrina Kaif, a popular Hindi film actress. She has started her own line of cosmetics Kay Beauty and has partnered with Nykaa Fashion for the product sale.
11. Salman Khan
Salman Khan, a popular Bollywood actor, has invested in Yatra- an online travel company. He also has his clothing and fashion brand, Being Human that funds his charity organization, the Being Human Foundation.
12. Aamir Khan
13. Alia Bhatt
14. Jacqueline Fernandez
15. Anil Kapoor
16. Ajay Devgn
17. Boman Irani
Joining here in the Bollywood investors list is Boman Irani, a popular actor who is remembered for his intense as well as comic roles. He has invested in Rooter, a platform that brings the sports fans together when a sporting event is held.
18. Suniel Shetty
19. A R Rahman & Shekar Kapur
20. Ayushmann Khurrana
21. Madhuri Dixit
22. Malaika Arora
23. Rana Daggubati
25. John Abraham
26. Karishma Kapoor
27. Lara Dutta
Lara Dutta, a famous Bollywood actress together with her husband Mahesh Bhupathi, a famous tennis player, has started her production house Bheegi Basanti Entertainment. She has also introduced her fitness and holistic lifestyle DVD series under the name H.E.A.L (Health, Exercise And Longevity).
28. Rannvijay Singha
What’s Up Life, an online lifestyle media platform has been backed by investment from Rannvijay Singha. This famous actor and TV personality has also invested in the sports management company IT Magia Solutions and also in a fashion styling app IStyleYou.
29. Ronnie Screwvala
Sealing a place in the list of celebrities who invest in startups is Ronnie Srewvala, the founder of UTV Group (now known as Walt Disney Studios India), who has invested in UpGrad, an online higher education platform that helps aspiring students through programs built with top universities and industry partners.
30. Sukhbir Singh
Popular singer Sukhbir Singh has invested in a beverage startup LQI that manufactures smoothies, milkshakes and fruit water frozen packs. He has also invested in a startup eBikeGo that is an electric bike rental company.
Picking the right startup to invest in is a challenging job. The idea, the team, the market, the consumers- all these need to be taken into account. But once done, there is a huge scope to get good profits.