“Make In India”
“Vocal For Local”
“Support Small Business”
“Boycott Chinese Goods”
The names are many, but the intention is the same- boosting small local businesses.
The Covid-19 pandemic has spelt disaster for businesses all over the world. Job cuts, migration from cities to villages, halted infrastructure, decreased spending- all these are taking a toll on the economic growth and the road to recovery is not in sight.
Many countries already burdened with a collapsing health system are coming up with stimulus packages to recover the economy. One of the strongest and motivating solutions has been the step towards supporting local businesses.
A spin-off of the famous ‘Swadeshi movement’, ‘vocal for local’ is gaining momentum not only in India but also throughout the world, albeit in different ways. In America, President Donald Trump had coined the term “America First” to endorse populist nationalism in international trade and globalization.
It comes as no surprise that the government has told the e-commerce companies to display “country of origin” for all goods sold online in India so that buyers can make an informed decision. Given that the impetus is on local, it is a golden opportunity for local businesses to cash in on the increasing nationalist fervor and rise to the occasion.
A simple and cost-effective way for local businesses to increase their reach is through online marketing. It is no wonder that many social media platforms have already taken the plunge in promoting local small online businesses. Instagram, YouTube, Facebook, WhatsApp, Telegram, Twitter- have taken various measures to help businesses sell their goods online.
Let us see how local businesses can promote their services online.
Social media platforms are a cost-effective and easy way to do business. Given the increase in social media viewing, you should engage your customers on it and try means to gain new followers.
But, be sure to have an appropriate social media strategy so that you build brand consistency and loyalty to have a good and lasting online presence. From your social media profile optimization to paid campaigns- you have the best techniques to help your business grow. A good social media manager will help you with social media optimization techniques.
>> Join online communities and forums that are in plenty on these social media platforms. This not only helps you to grow your network but gives you loads of ideas and information.
>> Contribute through suggestions on industry-specific forums so that you add value to your business.
>> Leverage the power of social media influencers and bloggers on Instagram and YouTube. Start with the local influencers first for getting a taste of the local market before you plunge to wider markets.
>> Create posts in the form of images and videos as a resource for marketing your business online.
>> Run contests and offer gifts to gain new followers and raise brand awareness.
>> Make full use of hashtags, location, tagging and trending topics to drive instant traffic.
>> Go live on social media or conduct webinars with content that provides value to the viewers.
Listing your business on Google My Business is a great way to rank yourself on top of the local search results.
>> Optimize your GMB profile and work on getting good customer reviews. This will work wonders for your business.
>> There are other online directories like Yellow Pages, IndiaMart, Sulekha, JustDial, HelloIndia and so on that will help you rank higher.
>> Many offer a free listing and charge for upgraded services. Pick some of the best online listings and pay for the annual subscription. Check if you are getting increased traction. If yes, you can continue to opt for their paid services.
Many digital marketing experts will help you with profile optimization for online listings.
Get your e-commerce website and mobile app built so that you can redirect viewers from your social media posts to your home page or products page. A website helps in building credibility and lets people make purchasing decisions easier and faster.
Even if you have many social media followers, a working e-commerce website is a must.
>> With the website, you have full control on what your customers can see and for how long it has to be visible.
>> Also, with an e-commerce store, customers can just search the product what they like instead of going through the posts on social media.
>> Many online companies allow you to set up a basic website. But we would recommend you to get it done from an expert e-commerce web development company because you would want your website design to be neat, user-friendly and easily attract customers.
>> The other benefit of having an e-commerce website is that you can write blog posts that inform visitors about your products and services. Also, it improves your chances of ranking higher in the SERP.
Digital marketing is a vast field and you can select strategies that fit your budget and improve the audience reach.
>> A website pays dividends when you do a thorough SEO analysis. We would recommend that you perform keyword research through an SEO expert to stay on top of the search results.
>> The keywords can be put to use in the website content and blogs to improve the chances of search engine rankings.
>> Create backlinks to your website. This can be done by commenting on other relevant website blog posts or by writing guest blogs on other websites. Backlinks can also be created through many do-follow links on high ranking websites.
>> Check the website speed and use as many on-page and off-page optimization techniques to rank your website better.
>> The other forms of digital marketing are through paid Google PPC ads, social media campaigns, influencer marketing, Email & mobile advertising.
>> The pay-per-click (PPC) ads are the most cost-effective when it comes to online advertising given you design your campaign properly. Take the help of a digital marketing expert to design campaigns and run it for better-targeted reach and leads.
Though SMS marketing can be considered as mobile marketing more than online marketing, yet we will combine it here in the same category. SMS and email marketing are the cheapest forms of marketing.
>> Promote any new product launch by sending personalized emails to customers. A well- written email is one sure way to help customers keep updated about your business products/services.
>> SMS marketing is the cheapest and most effective marketing strategy when you need to offer any coupon code, discount or launch any new product or service. Contact any best SMS marketing service provider to send bulk SMS to your customers.
The best way for people to know about your product/service is to offer them something for free either in the form of products, consultation or basic package.
>> Social media is a great platform to run contests that will increase brand awareness and help you gain new followers.
>> You can also take the help of social media influencers by providing them freebies so that they promote your brand.
Now is the right time for small businesses to follow online marketing techniques. They have to step forward and invest their time and effort into it. If your business belongs to the SME category, have you taken the plunge into digital marketing? You can contact a good digital marketing expert and start with the basic plan in the beginning. You can also opt for the profile optimization package so that you get an increased reach.
Start before it is too late. It is now or never.
Is your e-commerce website not getting the desired visitors? Are you struggling with leads and conversions in spite of your product being good? Is the bounce rate high for your website?
Do you know that your ecommerce web design may be the culprit?
The quality of your web design helps to convert a visitor into a potential customer. If you are worried about the increasing bounce rates, have a relook at your website. Your website design may not be up to the mark.
Here, we list out 12 essential ecommerce website design strategies & tips for your online store.
1. Attractive High-Quality Images
Invest in high-quality, attractive images for your ecommerce website. A well-optimized image with high resolution attracts viewers immediately. You can also buy good-quality images online.
2. Minimal Good Content
Avoid too much descriptive content and lengthy sentences or paragraphs. Let it be simple and to-the-point. Use simple words that a layman would understand. Let it adequately convey the message.
3. Minimal Design
Keep your website design simple. The visitors, for sure, will not appreciate designs that are too complicated, no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images or videos.
4. Good Use Of Colors & Font Styles
Experimenting with colors and fonts is good as long as it gels with your website design. The website font has to be easily readable. It has to complement the background color. It should not strain the user’s eyes.
5. Use Of Whitespace
Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look full and disorganized. It may result in a higher bounce rate.
6. Clear Navigation
The ecommerce website navigation has to help the visitor to go into the detailed pages as well as come out of it easily and fast. Ensure that the visitors find what they are looking for on your website without confusion.
Viewers prefer scrolling to clicks. It does not mean that you have a single-page ecommerce website design. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single page.
Videos are a useful and most-desired supplement to the content. Create videos that help users easily relate to the product. This will increase brand perception. If a video does not fit a functional purpose, omit it. Otherwise, it will slow down the loading speed of your website.
9. Animated Navigation
Animated navigations will help the ecommerce website to drive visitors through the conversion funnel. It guides the users to move to a detailed view.
10. Dominant Call-To-Actions (CTAs)
Your purpose to create an ecommerce website is to convert visitors to customers. CTAs come into the picture here. CTAs can be used for different user actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.
11. Responsive Website
A responsive ecommerce website provides a seamless mobile experience to users. With 80% of the internet search coming from mobile devices, its optimization cannot be ignored.
12. Website Optimization
An ecommerce website design can be optimized for conversions through some important techniques.
→ Induce keyword-related content on the website.
→ Write blogs and articles consistently for organic ranking
→ Headlines, URL slugs, meta descriptions, title tags- make all pages search engine optimized.
→ Work on backlinks and internal links.
→ Build a responsive website
→ Optimize images for website
→ Use the alt attribute for images
→ Speed up the pages
→ Add a sitemap to your website for easy crawling of bots
→ Add Schema markup to the HTML of your pages
→ Add social links & testimonials
On-page SEO is important for ranking in the search engine page results (SERPs).
A website is the first impression of your business for any visitor. Let your ecommerce website design do the talking. Here, we have listed the top 12 ecommerce website design strategies that will help you get visitors to your site. Take the services of a good ecommerce website development company so that your visitors convert to potential customers. Work on it and you are sure to get the desired results.
An e-commerce web app needs consistent communication between the client-end browser and the database-side server. If you are to provide the best user-experience to the user, the I/O bound tasks have to be fast. This is where NodeJS comes into the picture.
1. It is a cross-platform framework that runs on Windows, Linux, or MAC.
2. It offers easy scalability for e-commerce web applications.
3. It supports implementing a lot of plugins using the NPM (Node Package Manager).
4. Since it is an open-source platform, it keeps receiving upgrades.
5. It allows for caching single modules automatically thus increasing the loading speed.
6. It is an event-based platform meaning all that happens is a reaction to an event. Thus the requests are accepted and processed in loops. This event loop is a runtime part and is of great use for developing gaming apps, real-time apps, chat apps, etc.
7. It uses a single thread for handling connections while other web servers create a new thread for every new connection. This makes it suitable for web apps where multiple tasks run concurrently. Also, the app utilizes less memory because of this functionality.
10. NodeJS uses asynchronous methods to help the app execute tasks faster instead of having to wait in the queue. It instead queues callbacks in the loop in the same order as it was received.
11. It provides the option of non-blocking I/O systems thus helping to process several requests simultaneously.
12. It is an extensible and competent platform and can be customized as per the requirements.
NodeJS is best when your app has to maintain a persistent connection between the browser and the server like the e-commerce apps wherein a lot of database calls and I/O operations are required. Famous e-commerce sites like Amazon, Target, and Walmart use this app.
Surat is synonymous with good food. Imagine having to pick the top 10 foods to eat in Surat. It seems nearly impossible for us. Trust us when we say that we had a tough time listing it.
Here are the 10 top foods to eat in Surat in random order-
The best food, your stay at Surat is incomplete if you have not tasted Undhiyu. This lip-smacking dish is now available throughout the year, but nothing can beat the freshness of this delicacy in winter.
Do not be surprised to know that an entire street in winter gets dedicated to selling ponk varieties in Surat. From Ponk vada to bhel, have it with limbu-mari ni sev or lasan sev. This tender Jowar seeds will leave you craving for some more.
Said to be invented by mistake, the Locho dish has made its place permanently in the heart of Surtis. Have it with sev, raw onion and chutney and you will have a tasteful explosion in your mouth.
A local saying goes “Surat nu jaman, Kashi nu maran” meaning you will attain salvation if you eat food in Surat and die in Kashi (Varanasi). So, the best start to taste Surat food is by gorging on the rich Surat thali. Need we say that it will be an awesome experience in itself?
People outside Gujarat may have heard of Dhokla, but many have not heard of Khamni. The Khamani batter is cooked in a kadai and not steamed and this is what differentiates it from the Khaman. A generous amount of sev sprinkled on top and Khamni is ready to be relished and cherished.
In winter, as you start nearing Surat from the Mumbai highway, get ready to notice roadside stalls selling a tasty dish by the name Umbadiyu. This beautiful dish is a combination of simple spices, fresh winter vegetables, and a wild herb baked in an earthen pot. Have it once and the taste will linger on in your mouth for a lifetime.
Navratri or the Chandni Padwa in Gujarat is incomplete without eating Ghari. This sweet delicacy is made of khova, dry fruits, nuts, and loads of ghee. This, undoubtedly, gets a ten on ten in taste.
The Parsi population has had a big influence on the food culture of Surat and the Irani bakeries are standing proof to it. Surat has some old bakeries managed by Parsis and the nankhatai is something that you cannot miss here.
Originated in Surat, Aloo Puri can be had as a tea-time snack. Tiny puris topped with gravy of peas, onions, spices, and chutneys make this snack a most-sought-after food in Surat. You can have it every day and still be wanting some more.
This popular street food is a beautiful combination of Indian and Burmese flavors. The main ingredient is noodles and coconut soup. Have it hot and you will remember this dish every time you think of Surat.
Some more that we would like to include in the top foods to eat in Surat are:
Come to Surat on Dussehra to get a gist of what value Fafda and Jalebi combination holds to the local residents here. People stand in queues to have breakfast of fafda-jalebi on this day and this tradition still continues religiously.
Writing about Surat food is incomplete without mentioning Dhansak dal, Patra ni Machhi, and so on. These delicacies are best had in Parsi hotels in the city. Parsi food is a delight for non-vegetarians since the options are many.
Well, there ain’t any better business like food business in Surat. If you are into it, contact us to build your website for it. We design and develop responsive ecommerce websites including mobile apps for hotels, restaurants, fast-food, caterers and on-demand food services. We also offer digital marketing services inclusive of social media marketing to increase your reach.
Surat is known for fine dining and good eating. Come, be a part of it.
(Note: Photos for images sourced/credited from the internet)
Bootstrapped? Well, isn’t it the story of many startups and e-commerce businesses?
Still, you can have the best marketing strategy and no, it does not require a lot of money.
We will tell you some good effective low-budget ecommerce marketing strategies for startups and businesses that will bring visibility and traffic to your site.
Word-of-mouth referral is an effective time-tested marketing strategy. Reward such customers with offers and discounts and it will not take time for the good word to spread. Testimonials and reviews on Google and social media accounts are by far the most trusted zero-budget marketing tools.
Optimize your content, website, social media profiles so that you can attract heavy traffic to your website. Work on your backlinks and keep posting fresh quality content on your website. It helps when you are consistent in your efforts. SEO rewards are long-term given you do not stop working on it.
Make use of the various available tutorials and informative videos to keep your social media profiles rich in content. Optimize your profiles and make use of the freely available features on the accounts to establish your brand presence. It is easy when you continuously work on it.
Though some might consider emails as ineffective, the statistics show otherwise. Prepare a curated list of potential customers, prepare effective email content, and shoot it off to see the results. Your emails should persuade the receiver to go through it but it should not be invasive.
Content creation includes blog writing, infographics, podcasts, and videos. Creativity is the key when you upload content on your social media profiles. Keep posting regularly, entertain the audience, increase inbound traffic and thus improve your brand reputation.
Google PPC Ads are not necessarily costly provided you select the keyword with high-medium traffic volume but low competition. The social media ads are also effective and help you in targeting the right audience based on age, location, interests, and other factors.
Participate actively in online public forums, groups, and communities that are of your expertise. Not only can you share information but also start to market your products and services gradually. Another way is to sponsor local events keeping your budget in mind so that your brand gets recognized and you achieve a local audience.
If you have maintained your website efficiently and your product is beginning to create some waves in the market, do not hesitate to get in touch with guest bloggers. They promote your products on their websites through blogs or links that will attract increased traffic to your website.
With so many influencers out in the market in every niche, hunt for the one who offers a good bargain. If you have the best bargaining skills, it is not tough to get the best influencer to showcase your products and services.
Online directory submission not only helps customers to find your business but also earns you valuable backlinks. Pay for premium services of only the top directory submission sites if you find them valuable for your local business. You can register for free for the rest.
Ecommerce marketing strategies need not necessarily mean high costs. You just have to build solid marketing strategies in your budget. If you do not have one, we will build it for you.
What is your take on these 10 low-budget ecommerce marketing strategies for startups and businesses? Do provide us with your valuable feedback.
The website that you see on your browser may actually be a web app. Do not be surprised. It is a fact!
Many non-technical people still do not know the difference between a website and a web application. For them, anything which shows on their browser is a website.
But do you know that an ecommerce website that does business is actually a web app? Facebook is also a web app when viewed on your browser. So what categorizes as a website and as a web app? If you are interested to know what is the difference between a website and a webapp, here we have it for you.
When the concept of the website was first introduced, it was just a static website- meaning, the user would be able to read the informative content without any interaction.
Then came the dynamic websites, where information from the database was fetched, on request, to show to the user on the website.
Like, when your website has a blog section, it becomes a dynamic website because the blog is fetched from the database and displayed on the browser when the user asks for it.
Even for an ecommerce site, when the user clicks on a product, its specifications and price is fetched from the database and displayed on the website.
The natural progression of the dynamic website was the web app. Dynamic websites are informative but provided for limited interaction.
The solution came in the form of web apps. A web app is different from a website in the sense that it provides interactivity. The user can read the content and manipulate it. The interaction is that the user clicks on something and gets a response. The response may be downloading an audio file, payment, online chat, resizing an image, and so on.
The web app is a client-server application that is stored in a remote server and runs on a web browser. Clients access this app from their browser without having to install it on their device.
Let us go back to the example of blogs on a dynamic website. The user can click on any blog link and that particular blog is fetched and displayed. The user can just read the blog but any changes are not allowed. So, it is minimal interaction.
Now, take this dynamic website a step further and include a chatbot. Is it not a full-fledged two-way interaction? The user can type in his queries through the chatbot. The chatbot will reply as needed. This chatbot is a web app component.
Let us recall the e-commerce website example. As long as it fetched product information from the database and displayed it on user request, it was a dynamic website.
But you need to sell it online to your users, right? So now, include a payment gateway so that users can purchase any product. Here, the transaction involves multiple to and fro interactions with the user, database, payment gateway server, and so on. So, the payment gateway can be defined as a web app component in the dynamic e-commerce website.
When such web app components are included and your website becomes more of an interaction site, it can be termed as a web app instead of a website.
Online banking, Facebook and Gmail are good examples of web apps. Here, these are interactive web apps. It exists because the interaction is what defines it.
A static website is a thing of the past. Websites today have at least some web app components in them.
While websites have more information content and less interaction, web apps are designed solely for interaction purposes.
A web app requires three things-
1. A web server to manage requests from the client.
2. An application server to perform the requested tasks
3. A database to store information (may not be required for simple tasks).
The user triggers a request (dynamic page) to the web server through his browser (HTTP)
The web server finds the page and forwards this request to the application server (app server)
The app server performs the requested task by scanning page for instructions
The app server may query the database or process the data.
The database driver executes the query.
The recordset is passed to the app server by the driver.
The app server sends back the generated result to the web server by inserting data in the page.
The web server displays the result of the requested information on the user’s browser.
Online form submission, shopping carts, video and photo editing, file scanning, email programs, file conversions, online calculators are all web apps.
Some popular examples of web apps are Facebook, Google Docs, Gmail.
1. Web apps run on compatible browsers on all the devices and operating systems
2. They need not be installed on the device thus saving space
3. Low maintenance cost when compared to mobile apps
4. Updates are quickly visible with just a refresh.
5. Users get the latest data access wherever they are located.
6. The data is more secure than mobile apps.
7. A web app is easily customizable and scalable.
8. It allows for easier sharing of data between different platforms and computer systems.
9. The in-built user-tracking system makes it easy to get an insight into viewer preferences.
10. Web apps can be cached so that even when the user is offline, some amount of static data is visible.
11. Since web apps need not be installed like mobile apps, users need to just log in and use it. Web apps have higher usage rates than mobile apps.
12. It helps users to access their professional work stored in the cloud from any location.
1. Interaction- A website offers more information. A web app offers interaction.
2. Authentication- A website requires no authentication. A web app requires user login and password so that unauthorized access and leakage of sensitive data is prevented.
3. Integration- A web app is more suited to integration with other software.
Now that you know the difference between a website and a web app, make a website if you need it just to provide business information. For online businesses where payment gateway integration is required, web apps provide useful customer interaction. Get in touch with an expert website development company to know which is best suited to your business- a website or a web app.