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Blog date 15-03-2021
Category : Web Application

E-Commerce Trends 2021- What Can You Expect?

With people preferring to shop online, the e-commerce industry is growing at a rapid pace. Each and every business prioritizes customer shopping experiences and it is no surprise that the latest e-commerce trends for 2021 reflect that.

From omnichannel shopping to voice search, from customer retention to varied payment options, e-commerce will shape itself to meet the growing customer demands as well as make the shopping more seamless, easy and fast.   

 

Existing Customer Retention Will Be Top Priority 

The customer retention cost is cheaper than the new customer acquisition cost. The e-commerce websites are now trying to retain existing customers through discounts and offers.

Even if an e-commerce store is able to retain 5% of its customers, it increases its profits between 25-95%.

To increase direct communication with customers, advertisers are relying on cost-effective marketing techniques like bulk SMS messaging services and emails.  

What you can do to retain existing customers?

1. Find out what the customer wants to buy next-

Identify repeat customers. Study their shopping patterns. Segregate the customers based on their buying patterns and lifetime value. Predict what and when they will buy next and try decreasing the time for the next purchase.

For example, if a customer has purchased a keyboard, you can prod him to buy a mouse or pen drive or show him combo offers for keyboard and mouse.

2. Prioritize existing customers-

Earn customer loyalty through a rewards program.

  • Offer coupon codes at checkout
  • Points for purchase
  • Early access to subscribers
  • Easily redeemable reward points
  • Discounts for additional purchases
  • Limited time deals
  • Discount on immediate purchases
  • Countdown clock for offer expiry time
  • Referral programs
  • Automatic entry in sweepstakes

 

Voice E-Commerce On The Rise

The advent of Amazon Echo, iPhone and Google Home has brought Alexa, Siri and Google Assistant to our homes. Voice commerce is using voice recognition technology to buy products.

The e-commerce giant Amazon has integrated Alexa into its shopping site. Users can now search, select and buy products with the voice command.

With about 28% of Amercian households owning at least one smart speaker, the voice e-commerce sale is expected to grow to $40 billion by 2022.

In 2018, about 16 million people had made at least one purchase through the smart speaker and this year it is expected to touch 26 million. Voice commerce allows the users to multitask while keeping their hands free. Voice commerce is now mainly used for browsing products and recommendations.

How to make your e-commerce website voice commerce optimized?

  • Include long-tail keywords used in voice searches to improve rankings
  • Test if products on your site can be purchased with a simple voice command.
  • Hire the services of voice commerce startups to allow your e-commerce store to be voice-enabled.
  • Partner with Google Assistant or Alexa Assistant to offer personalized services to users through voice search.

Voice commerce is a trend to look out for in 2021 and the subsequent years because Amazon and Google are also researching on using regional languages in the devices for users to shop more conveniently.

 

Omnichannel Retail Experience

Omnichannel commerce is about providing the buyer a seamless experience when shopping from their mobiles, desktop, laptop or physical store.

The trend nowadays is that the customer gathers information about the product from his mobile device and then goes to a physical store to look at the product. The customer makes the final purchase either online or offline depending on where he gets the best offer.

Omnichannel commerce is about connecting all the channels and providing a better shopping experience to the buyer.  

The best example of omnichannel marketing is Disney. You can buy tickets online for entry into the theme park. Once you are physically present at the theme park, you can scan your pass on the Disney mobile app. This app will show you curated content like the interactive map, locating Disney characters or checking the ride timings. Thus, as a customer, you get a seamless omnichannel experience.

This omni-channel retail is followed by almost all e-commerce giants. You can order online and pick it up from your nearest physical store. When you shop online through a website, the actions are transferred to the mobile app too. Thus all the platforms are inter-connected to make for a delightful shopping experience.

Shopify Plus allows you to integrate your store to the social media platform Facebook. This allows buyers to make a purchase through Facebook reflecting that on the mobile app.

How to go ahead with omnichannel retail?

Allow shopping in all the channels like offline, online through the website, mobile app and even on social media platforms like Facebook & Instagram.

Blur the line between online and offline shopping by connecting the two. For instance, buyers can now check what is in stock at their nearest physical store through its mobile app. They can book these items and collect them from the physical store.

A buyer hits multiple touchpoints before making the final purchase. In short, reaching every new channel to provide a shopping feature to the buyer is not enough. You have to connect all the channels so that the buyer can shop from anywhere and it is reflected on all other channels.  

 

Varied Payment Options

E-commerce businesses offer payment modes like money card, digital wallet and cash on delivery. The more payment options you provide, the more customers you attract.

Bitcoin cryptocurrency saw a meteoric rise when Elon Musk tweeted that Tesla plans to buy $1.5 billion in Bitcoin and even planning to allow payment in the valuable cryptocurrency.   

But it is not only Tesla that is allowing payment in Bitcoin. Amazon’s live-streaming platform Twitch accepts Bitcoin and other select cryptocurrencies as payment options. Even Shopify, Expedia and Microsoft accept Bitcoin payment.  

 

Sustainability Practices

Green consumers, also known as environment-friendly consumers, are those who are careful while making a product purchase and consider the impact of carbon footprint for the manufacturing process and packaging of the product.

With green consumerism on the rise, buyers are demanding products that involve eco-friendly production processes and recycling.

How can online stores contribute to reducing their carbon footprint?

  • Reduce waste and use eco-friendly materials for packaging. Use degradable plastic where the use of it becomes inevitable.
  • Associate with products that use eco-friendly manufacturing processes or that which leave a lesser carbon footprint.
  • Source products from local retailers to lower the carbon emissions accrued during transportation.
  • Offer payback for customers who do not opt for the fast delivery of products.
  • List the product location or from where the product is shipped so that a customer can select a product from the nearest location.

E-commerce stores usually have an increased carbon footprint because they need to deliver packages from one place to another fast. Amazon plans to reach zero carbon by 2040 by opting for more environment-friendly processes in transportation and packaging of products.

 

Conclusion

Jumping into these e-commerce trends is not a feasible option for many online stores. Like integrating voice search in an online store will require money, efforts and time. Similarly, reducing the carbon footprint is not something that can be attained in one go. It needs consistent efforts and detailed planning and implementation. Allowing for Bitcoin payment poses a problem in countries where trading in cryptocurrency is still considered illegal. The best way forward is to try to adapt to emerging technologies or at least make an effort to be able to recognize some of the emerging feasible e-commerce trends of 2021 and work towards it.   

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Blog date 01-01-2021
Category : Ecommerce

Why Online Store Is Important In 2021?

An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.

Why should I invest in an online store?

What are the advantages of an online store?

How much will it cost to set up an online store?

How will I manage my online store?

Many of the businesses have questions ranging from the initial need to the final e-commerce website support.  

Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.

 

Why should I invest in an online store?

Let us present to you some statistics on online stores.

These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.

 

What are the benefits of an online store?

The benefits of having an e-commerce website are immense if harnessed in the right way.

Easy website management-

If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.

 

Brand reach-

Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.

 

Local awareness-

An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.  

 

Product promotions-

People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.      

 

Showcase the best-

Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.  

 

Personalized shopping-

With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.  

 

Educate customers about products-

An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.  

 

Support to physical shop-

An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.

 

Target marketing-

With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.  

 

Minimum costs-

One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.

 

Easy customer interaction-

Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.

 

More customer data-

An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.

 

Always open-

Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.

 

Remote store management-

As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.

 

Customer retargeting-

Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.

 

Contained shopping-

With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.

 

Scaling the business-

With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.

 

More profits-

The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.

 

What is the cost of setting up an online store?

The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.

 

But first, consider these points-

  • What will you be selling in your online store?
  • Do you have an existing physical store to integrate your online store sales?
  • What is your budget for e-commerce development?
  • What shipping options will you provide for your online customers?

 

Once done, let us consider some factors that will decide the overall budget.

  1. Server, domain, SSL certification costs
  2. Theme and plugin costs
  3. E-commerce development service costs

 

The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.

The themes and plugin costs can be minimized by going for basic e-commerce templates.

The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.  

Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.

The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.

And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.

  

Can I manage my online store?

Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.  

Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!

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Blog date 01-01-2021
Category : Ecommerce

Shopify Vs WooCommerce? Who Is The Winner?

It is the big good world of e-commerce. Online stores have gained tremendous growth over the decade and this goes on to prove that it definitely benefits the businesses.

Shopify and WooCommerce are two popular e-commerce platforms among the many that help individuals and businesses to set up their online store and start selling their products/services.

Both Shopify and WooCommerce (e-commerce website using WordPress) have a host of features that are a delight to anyone wanting to set up their online store. Both have their strong benefits and both have some disadvantages.

So, what really is the difference between Shopify and WooCommerce? In Shopify versus WooCommerce, which emerges as the winner? For this, let us get into the individual platforms and study them.

 

WooCommerce

Popularly known as the WordPress e-commerce website, WooCommerce is basically an open-source e-commerce plugin solution built on the WordPress CMS (content management system).

 

WooCommerce subscription:

WooCommerce is free and charges only for the domain and hosting. But integrating third-party applications for a comprehensive WooCommerce e-commerce website needs that you need to shell out extra.

 

WooCommerce Themes/templates:

Free WooCommerce themes are available in plenty in the theme directory. But you can also purchase themes from external sources and integrate them into your WooCommerce website. Since WooCommerce is an open-source structure, you can customize the themes to create a unique website design.

 

WooCommerce Interface:

For people who are already familiar with WordPress, the WooCommerce interface will be easy to use. The primary functions are placed on the left menu bar and clicking on them displays the tabs on the right.

 

WooCommerce POS:

WooCommerce doesn’t have any built-in POS feature. You have to use third-party plugins for WooCommerce POS. You can select the one that fits your criteria and budget from the WordPress directory or external source.

 

WooCommerce Product Data Integration:

The product XML or CSV file can be easily migrated to the WooCommerce website using any external export-import tool or third-party plugins.

 

WooCommerce SEO:

Since it is basically an e-commerce website using WordPress, it offers excellent SEO support when compared to other e-commerce website builders.

 

WooCommerce Dropshipping:

WooCommerce does not have a default dropshipping feature. But it offers dropshipping plugins that help you find dropshipping suppliers and add products directly to your store. 

 

WooCommerce Customer Support:

Apart from extensive documentation, a help desk is available for support in WooCommerce.

 

 WooCommerce Benefits:

  • The most obvious benefit of the WooCommerce website is its affordability.
  • Since WooCommerce is e-commerce on WordPress, it is clear that it has great built-in blogging features.
  • Also, it has the plugin support to integrate Google Analytics.
  • It has a great online support community to get ideas or solve technical issues.

 

WooCommerce Disadvantages:  

  • WooCommerce is only ideal for small and medium stores with a limited budget.
  • It does not contain legal texts such as terms and conditions or shipping regulations.
  • Installation of extensions & plugins may require that the user be punctual with payments and also updates. 
  • User needs to have knowledge of both WordPress & WooCommerce for efficient management.

 

 

Shopify

Shopify is one of the most trusted hosted e-commerce solutions. It runs on its own server and customers are charged a subscription fee. Enough email marketing tools are provided to complete your store setup. The store can be customized by coding to meet other individual requirements.

 

Shopify subscription:

Shopify has 5 available plans on a monthly subscription model. They are:

  1. Shopify Lite- USD 9/month
  2. Basic Shopify- USD 29/month
  3. Shopify- USD 79/month
  4. Advanced Shopify- USD 299/month
  5. Shopify Plus- Customizable

Note: A free trial is available for 14 days.

 

Shopify Themes/Templates-

Shopify provides enough themes that come in two or more template variations. They are minimalistic, clean and responsive. But the themes on offer are less when compared to other online e-commerce website builders.

 

Shopify Interface:

The Shopify interface or the admin (user) panel is easy and hassle-free. It has clear segregation of content (topics) and the customizable area. It does not use the ‘drag and drop’ approach that may seem intimidating at first.

 

Shopify POS (point-of-sales):

With Shopify POS, you can sync your online and physical store inventory and sales. The Shopify POS provides you with relevant hardware too. Shopify POS Lite offers the basic features but you will have to purchase Shopify POS Pro ($89/month) if you want additional features like multiple location sales, custom-printed receipts and so on.      

 

Shopify Product Data Integration:

With Shopify, it is easy to integrate the product data from your CSV file to Shopify or to migrate it from another e-commerce store.

 

Shopify SEO:

It offers easy adding of headings, alt text, meta description and 301 redirects.

 

Shopify Dropshipping:

There are a lot of dropshipping apps in Shopify that allows you to sell the supplier goods easily. 

 

Shopify Customer Support:

Shopify provides phone support when you request a callback. But the forums are a great way to get your queries solved.

 

Shopify Benefits:

  • Easy product data integration
  • Easy categorization of the product range
  • Good flexibility in shipping options
  • Offers abandoned cart recovery included in all Shopify plans.
  • Shopify allows customers to apply tax rates automatically for some areas like the US, Canada and the EU.
  • Shopify offers a simple blogging version with no SEO or categories.  
  • It has an in-built email marketing tool from which you can send emails to 2,500 subscribers for free.

 

Shopify Disadvantages:

  • Most of its themes do not support multiple currency payment options.
  • You have to pay transaction fees if you use a third-party payment gateway.
  • It doesn’t crop product images. So, you have to maintain the same aspect ratio for all images.
  • Shopify offers a range of reports like sales reports, finance reports, marketing reports etc but this option is not available for the basic versions.
  • Transaction fee from the sale is not refunded if the customer cancels the order, returns it or the merchant cancels it for being fraudulent.
  • It doesn’t allow grouping of multiple discounts on the same order.
  • Add-ons on Shopify are very expensive.
  • Their shipping features are not comprehensive.
  • It doesn’t offer a GDPR-complaint cookie solution.

 

Which is better, WooCommerce or Shopify?

WooCommerce is best if you are a startup with a low budget. But remember, some technical experience is required to build an e-commerce website through WooCommerce. If you can afford the subscription plan of Shopify, go for it. It is easy to use, secure, scalable and gives you a better experience. 

If you are experienced in the technical and SEO aspects, go with WooCommerce because its features can be enhanced with plugins.

If you are interested in an online store, Daddys Code will build it for you at the most affordable rates. If you want your online store through Shopify or WooCommerce, we will help you with an affordable service fee. Let us know of your online store requirement and we will suggest the best based on your business, products, budget and timeline.

 

 

 

 

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Blog date 28-10-2020
Category : Ecommerce

10 Celebrity Cricketers Who Have Invested in Tech Startups

How can we leave behind the cricketers when it comes to celebrities who invest in startups? Here is the list of famous cricketers who have invested in tech startups or turned entrepreneurs themselves.

Just in news is the Indian cricket team current captain, Virat Kohli who has just invested in Sportsbiz, a sports tech company that helps brands find the right sports sponsorship and marketing.

List Of Celebrity Cricketers Who Have Invested In Tech Startups- 

  1. Kapil Dev

Kapil Dev, the famous former Indian cricket captain, has invested in Mumbai-based Samco Ventures. He has also invested in a cab aggregator VAOO that offers free rides to passengers when they view advertisements. Recently, he has invested in a power sector-focused startup Harmonizer India that delivers AI, ML and IoT-based energy-efficient solutions.

 

  1. Virat Kohli

Virat Kohli, the current Indian cricket captain co-owns the brand Wrogn that sells fashion clothing merchandise.

More recently, he has invested in a sports & entertainment-related agency SportsBiz.

Virat Kohli, along with his actress wife Anushka Sharma has invested in a Bengaluru-based technology-backed insurance startup, Digit Insurance.  

He has also invested in Chisel, a fitness startup that has a chain of gyms and fitness centers.

Virat has partnered with Hong-Kong consumer electronics company Zeeva to launch MuveAcoustics, the audio equipment company in India.   

Virat Kohli has invested in a London-based startup Sport Convo. This app connects the sports stars with their fans through social media.

 

  1. Yuvraj Singh

YouWeCan Ventures, the brainchild of Yuvraj Singh, a famous cricketer, had invested in health and wellness startup Vyomo, rebranded as Naturals@Home (now defunct).

He has also invested in EazyDiner, an online table reservation platform. Other than this, he has also invested in healthcare marketplace Healthians, automotive services marketplace startup Cartisan, online marketplace for private jets and helicopters JetSetGo, a tech-based booking platform for mini-trucks Moovo (now shut down) and many other startup incubators.

 

  1. M S Dhoni

The former Indian cricket team captain, M S Dhoni has invested in the business ledger app KhataBook. He has also invested in online used car marketplace Cars24. Apart from these, he has invested in Run Adam, an analytics-based platform that connects sports rookies with resources like coaches and sponsors.

 

  1. Sunil Gavaskar

Sunil Gavaskar, a cricket veteran has invested in Mumbai-based board games startup Binca Games.

 

  1. Sachin Tendulkar

Sachin Tendulkar, one of the Indian celebrity investors, has invested in Indian Tennis League, Indian Super League and in the hotel business. He also has a significant investment in Sportsbiz, a company that utilizes the power of AI and advanced analytics to help brands increase their sports marketing and investment for sponsorships. The God of Indian cricket, he has invested in an Internet-of-Things (IoT) company Smarton India. He has also launched a premium menswear brand True Blue in partnership with Arvind Fashion Brands Ltd.

 

  1. Sourav Ganguly

Former Indian cricketer and the present BCCI President, Sourav Ganguly, has invested in Flickstree, an app that helps people to view films on the go.

 

  1. Shikhar Dhawan

Shikhar Dhawan has invested in Sarva, a yoga studio chain.

 

  1. Anil Kumble

A former bowler in the Indian cricket team, Anil Kumble has launched his startup called Spektacom Technologies that helps to integrate innovation in cricket using advanced technologies.

 

  1. Robin Uthappa

Indian cricketer, Robin Uthappa has invested in HealthEminds, a Bengaluru-based healthcare startup. He had also invested in iTiffin, an online tiffin service enterprise (now shut down). 

Also, Harsha Bhogle, a famous cricket commentator, has invested in Chqbook, a Gurugram-based finance marketplace. It uses ML algorithms to match customer requirements and find the right lender.  

 

Conclusion

E-commerce is a promising sector and if well managed can give you lucrative returns. If you have a niche product or service to sell, come to us. We will design an ecommerce website and mobile app for you to ensure that your sales increase. 

We design user-friendly and responsive websites that will help viewers with easy product search and payment. We are the best ecommerce web development company and we specialize in website and mobile app design and development.  

 

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Blog date 16-07-2020
Category : Digital Marketing

Local Small Businesses- How good is your online marketing technique?

“Make In India”

“Vocal For Local”

“Support Small Business”

“Atmanirbhar”

“Self-reliant”

“Boycott Chinese Goods”

 

The names are many, but the intention is the same- boosting small local businesses.

The Covid-19 pandemic has spelt disaster for businesses all over the world. Job cuts, migration from cities to villages, halted infrastructure, decreased spending- all these are taking a toll on the economic growth and the road to recovery is not in sight.

Many countries already burdened with a collapsing health system are coming up with stimulus packages to recover the economy. One of the strongest and motivating solutions has been the step towards supporting local businesses.  

A spin-off of the famous ‘Swadeshi movement’, ‘vocal for local’ is gaining momentum not only in India but also throughout the world, albeit in different ways. In America, President Donald Trump had coined the term “America First” to endorse populist nationalism in international trade and globalization.

Shift to local small businesses:

It comes as no surprise that the government has told the e-commerce companies to display “country of origin” for all goods sold online in India so that buyers can make an informed decision. Given that the impetus is on local, it is a golden opportunity for local businesses to cash in on the increasing nationalist fervor and rise to the occasion.

 

Online marketing strategy for small businesses:

A simple and cost-effective way for local businesses to increase their reach is through online marketing. It is no wonder that many social media platforms have already taken the plunge in promoting local small online businesses. Instagram, YouTube, Facebook, WhatsApp, Telegram, Twitter- have taken various measures to help businesses sell their goods online.

 

Online marketing techniques:

Let us see how local businesses can promote their services online.

1. Social media platform

Social media platforms are a cost-effective and easy way to do business. Given the increase in social media viewing, you should engage your customers on it and try means to gain new followers.

But, be sure to have an appropriate social media strategy so that you build brand consistency and loyalty to have a good and lasting online presence. From your social media profile optimization to paid campaigns- you have the best techniques to help your business grow. A good social media manager will help you with social media optimization techniques. 

>> Join online communities and forums that are in plenty on these social media platforms. This not only helps you to grow your network but gives you loads of ideas and information.

>> Contribute through suggestions on industry-specific forums so that you add value to your business.   

>> Leverage the power of social media influencers and bloggers on Instagram and YouTube. Start with the local influencers first for getting a taste of the local market before you plunge to wider markets.  

>> Create posts in the form of images and videos as a resource for marketing your business online.

>> Run contests and offer gifts to gain new followers and raise brand awareness.

>> Make full use of hashtags, location, tagging and trending topics to drive instant traffic. 

>> Go live on social media or conduct webinars with content that provides value to the viewers. 

 

2. Local online listing

Listing your business on Google My Business is a great way to rank yourself on top of the local search results. 

>> Optimize your GMB profile and work on getting good customer reviews. This will work wonders for your business. 

>> There are other online directories like Yellow Pages, IndiaMart, Sulekha, JustDial, HelloIndia and so on that will help you rank higher. 

>> Many offer a free listing and charge for upgraded services. Pick some of the best online listings and pay for the annual subscription. Check if you are getting increased traction. If yes, you can continue to opt for their paid services.  

Many digital marketing experts will help you with profile optimization for online listings. 

 

3. E-Commerce website

Get your e-commerce website and mobile app built so that you can redirect viewers from your social media posts to your home page or products page. A website helps in building credibility and lets people make purchasing decisions easier and faster. 

Even if you have many social media followers, a working e-commerce website is a must.

>> With the website, you have full control on what your customers can see and for how long it has to be visible.

>> Also, with an e-commerce store, customers can just search the product what they like instead of going through the posts on social media. 

>> Many online companies allow you to set up a basic website. But we would recommend you to get it done from an expert e-commerce web development company because you would want your website design to be neat, user-friendly and easily attract customers. 

>> The other benefit of having an e-commerce website is that you can write blog posts that inform visitors about your products and services. Also, it improves your chances of ranking higher in the SERP. 

  

4. Digital marketing   

Digital marketing is a vast field and you can select strategies that fit your budget and improve the audience reach.    

>> A website pays dividends when you do thorough SEO analysis. We would recommend that you perform keyword research through an SEO expert to stay on top of the search results. 

>> The keywords can be put to use in the website content and blogs to improve the chances of search engine rankings. 

>> Create backlinks to your website. This can be done by commenting on other relevant website blog posts or by writing guest blogs on other websites. Backlinks can also be created through many do-follow links on high ranking websites.  

>> Check the website speed and use as many on-page and off-page optimization techniques to rank your website better. 

>> The other forms of digital marketing are through paid Google PPC ads, social media campaigns, influencer marketing, Email & mobile advertising. 

>> The pay-per-click (PPC) ads are the most cost-effective when it comes to online advertising given you design your campaign properly. Take the help of a digital marketing expert to design campaigns and run it for better-targeted reach and leads.

 

5. Email & SMS marketing 

Though SMS marketing can be considered as mobile marketing more than online marketing, yet we will combine it here in the same category. SMS and email marketing are the cheapest forms of marketing. 

>> Promote any new product launch by sending personalized emails to customers. A well- written email is one sure way to help customers keep updated about your business products/services. 

>> SMS marketing is the cheapest and most effective marketing strategy when you need to offer any coupon code, discount or launch any new product or service. Contact any best SMS marketing service provider to send bulk SMS to your customers. 

 

6. Free products/services

The best way for people to know about your product/service is to offer them something for free either in the form of products, consultation or basic package. 

>> Social media is a great platform to run contests that will increase brand awareness and help you gain new followers. 

>> You can also take the help of social media influencers by providing them freebies so that they promote your brand.     

 

Conclusion

Now is the right time for small businesses to follow online marketing techniques. They have to step forward and invest their time and effort into it. If your business belongs to the SME category, have you taken the plunge into digital marketing? You can contact a good digital marketing expert and start with the basic plan in the beginning. You can also opt for the profile optimization package so that you get an increased reach. 

Start before it is too late. It is now or never.  

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Blog date 11-06-2020
Category : Web Application

Why NodeJS for your E-Commerce Web App Development?

An e-commerce web app needs consistent communication between the client-end browser and the database-side server. If you are to provide the best user-experience to the user, the I/O bound tasks have to be fast. This is where NodeJS comes into the picture.

 

What is NodeJS?

NodeJS is a JavaScript run-time environment that executes JavaScript outside the browser i.e., on the server-side. This open-source server-side runtime environment is built on Chrome’s V8 JavaScript engine.

 

Advantages of NodeJS for e-commerce web development-

1. It is a cross-platform framework that runs on Windows, Linux, or MAC.

2. It offers easy scalability for e-commerce web applications.

3. It supports implementing a lot of plugins using the NPM (Node Package Manager).

4. Since it is an open-source platform, it keeps receiving upgrades.

5. It allows for caching single modules automatically thus increasing the loading speed.

6. It is an event-based platform meaning all that happens is a reaction to an event. Thus the requests are accepted and processed in loops. This event loop is a runtime part and is of great use for developing gaming apps, real-time apps, chat apps, etc.

7. It uses a single thread for handling connections while other web servers create a new thread for every new connection. This makes it suitable for web apps where multiple tasks run concurrently. Also, the app utilizes less memory because of this functionality.   

8. Since most of the web browsers support JavaScript, the deployment of a web app becomes easy.

9. Both the client-side and server-side apps can be written in JavaScript thus making the entire site run on a single JavaScript stack. This saves resources, time, effort, and money.

10. NodeJS uses asynchronous methods to help the app execute tasks faster instead of having to wait in the queue. It instead queues callbacks in the loop in the same order as it was received.  

11. It provides the option of non-blocking I/O systems thus helping to process several requests simultaneously.

12. It is an extensible and competent platform and can be customized as per the requirements.   

13. It runs on Google’s V8 JavaScript engine that enables request response to be pushed quickly from the server end to the client end making it agile.

 

Conclusion

NodeJS is best when your app has to maintain a persistent connection between the browser and the server like the e-commerce apps wherein a lot of database calls and I/O operations are required. Famous e-commerce sites like Amazon, Target, and Walmart use this app. 

If you are planning for an e-commerce business, consider using NodeJS. Daddy's Code will gladly help you to make your e-commerce website fast and user-friendly.

 

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