Is your e-commerce website not getting the desired visitors? Are you struggling with leads and conversions in spite of your product being good? Is the bounce rate high for your website?
Do you know that your e-commerce web design may be the culprit?
The quality of your web design helps to convert a visitor into a potential customer. If you are worried about the increasing bounce rates, have a relook at your website. Your website design may not be up to the mark.
Here, we list out 12 essential e-commerce website design strategies & tips for your online store.
1. Attractive High-Quality Images
Invest in high-quality, attractive images for your e-commerce website. A well-optimized image with high resolution attracts viewers immediately. You can also buy good-quality images online.
2. Good Content
Avoid too much descriptive content and lengthy sentences or paragraphs. Let it be simple and to-the-point. Use simple words that a layman would understand. Let it adequately convey the message.
3. Minimal Design
Keep your website design simple. The visitors, for sure, will not appreciate designs that are too complicated, no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images or videos.
4. Good Use Of Colors & Font Styles
Experimenting with colors and fonts is good as long as it gels with your website design. The website font has to be easily readable. It has to complement the background color. It should not strain the user’s eyes.
5. Use Of Whitespace
Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look full and disorganized. It may result in a higher bounce rate.
6. Clear Navigation
The e-commerce website navigation has to help the visitor to go into the detailed pages as well as come out of it easily and fast. Ensure that the visitors find what they are looking for on your website without confusion.
Viewers prefer scrolling to clicks. It does not mean that you have a single-page e-commerce website design. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single page.
Videos are a useful and most-desired supplement to the content. Create videos that help users easily relate to the product. This will increase brand perception. If a video does not fit a functional purpose, omit it. Otherwise, it will slow down the loading speed of your website.
9. Animated Navigation
Animated navigations will help the e-commerce website to drive visitors through the conversion funnel. It guides the users to move to a detailed view.
10. Dominant Call-To-Actions (CTAs)
Your purpose to create an e-commerce website is to convert visitors to customers. CTAs come into the picture here. CTAs can be used for different user actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.
11. Responsive Website
A responsive e-commerce website provides a seamless mobile experience to users. With 80% of the internet search coming from mobile devices, its optimization cannot be ignored.
12. Website Optimization
An e-commerce website design can be optimized for conversions through some important techniques.
→ Induce keyword-related content on the website.
→ Write blogs and articles consistently for organic ranking
→ Headlines, URL slugs, meta descriptions, title tags- make all pages search engine optimized.
→ Work on backlinks and internal links.
→ Build a responsive website
→ Optimize images for website
→ Use the alt attribute for images
→ Speed up the pages
→ Add a sitemap to your website for easy crawling of bots
→ Add Schema markup to the HTML of your pages
→ Add social links & testimonials
On-page SEO is important for ranking in the search engine page results (SERPs).
A website is the first impression of your business for any visitor. Let your e-commerce website design do the talking. Here, we have listed the top 12 e-commerce website design strategies that will help you get visitors to your site. Take the services of a good e-commerce website development company so that your visitors convert to potential customers. Work on it and you are sure to get the desired results.
Surat is synonymous with good food. Imagine having to pick the top 10 foods to eat in Surat. It seems nearly impossible for us. Trust us when we say that we had a tough time listing it.
The best food, your stay at Surat is incomplete if you have not tasted Undhiyu. This lip-smacking dish is now available throughout the year, but nothing can beat the freshness of this delicacy in winter.
Do not be surprised to know that an entire street in winter gets dedicated to selling ponk varieties in Surat. From Ponk vada to bhel, have it with limbu-mari ni sev or lasan sev. This tender Jowar seeds will leave you craving for some more.
Said to be invented by mistake, the Locho dish has made its place permanently in the heart of Surtis. Have it with sev, raw onion and chutney and you will have a tasteful explosion in your mouth.
A local saying goes “Surat nu jaman, Kashi nu maran” meaning you will attain salvation if you eat food in Surat and die in Kashi (Varanasi). So, the best start to taste Surat food is by gorging on the rich Surat thali. Need we say that it will be an awesome experience in itself?
People outside Gujarat may have heard of Dhokla, but many have not heard of Khamni. The Khamani batter is cooked in a kadai and not steamed and this is what differentiates it from the Khaman. A generous amount of sev sprinkled on top and Khamni is ready to be relished and cherished.
In winter, as you start nearing Surat from the Mumbai highway, get ready to notice roadside stalls selling a tasty dish by the name Umbadiyu. This beautiful dish is a combination of simple spices, fresh winter vegetables, and a wild herb baked in an earthen pot. Have it once and the taste will linger on in your mouth for a lifetime.
Navratri or the Chandni Padwa in Gujarat is incomplete without eating Ghari. This sweet delicacy is made of khova, dry fruits, nuts, and loads of ghee. This, undoubtedly, gets a ten on ten in taste.
The Parsi population has had a big influence on the food culture of Surat and the Irani bakeries are standing proof to it. Surat has some old bakeries managed by Parsis and the nankhatai is something that you cannot miss here.
Originated in Surat, Aloo Puri can be had as a tea-time snack. Tiny puris topped with gravy of peas, onions, spices, and chutneys make this snack a most-sought-after food in Surat. You can have it every day and still be wanting some more.
This popular street food is a beautiful combination of Indian and Burmese flavors. The main ingredient is noodles and coconut soup. Have it hot and you will remember this dish every time you think of Surat.
Some more that we would like to include in the top foods to eat in Surat are:
Come to Surat on Dussehra to get a gist of what value Fafda and Jalebi combination holds to the local residents here. People stand in queues to have breakfast of fafda-jalebi on this day and this tradition still continues religiously.
Writing about Surat food is incomplete without mentioning Dhansak dal, Patra ni Machhi, and so on. These delicacies are best had in Parsi hotels in the city. Parsi food is a delight for non-vegetarians since the options are many.
Well, there ain’t any better business like food business in Surat. If you are into it, contact us to build your website for it. We design and develop responsive e-commerce websites including mobile apps for hotels, restaurants, fast-food, caterers and on-demand food services. We also offer digital marketing services inclusive of social media marketing to increase your reach.
Surat is known for fine dining and good eating. Come, be a part of it.
(Note: Photos for images sourced/credited from the internet)
Bootstrapped? Well, isn’t it the story of many startups and e-commerce businesses?
Still, you can have the best marketing strategy and no, it does not require a lot of money.
We will tell you some good effective low-budget e-commerce marketing strategies for startups and businesses that will bring visibility and traffic to your site.
Word-of-mouth referral is an effective time-tested marketing strategy. Reward such customers with offers and discounts and it will not take time for the good word to spread. Testimonials and reviews on Google and social media accounts are by far the most trusted zero-budget marketing tools.
Optimize your content, website, social media profiles so that you can attract heavy traffic to your website. Work on your backlinks and keep posting fresh quality content on your website. It helps when you are consistent in your efforts. SEO rewards are long-term given you do not stop working on it.
Make use of the various available tutorials and informative videos to keep your social media profiles rich in content. Optimize your profiles and make use of the freely available features on the accounts to establish your brand presence. It is easy when you continuously work on it.
Though some might consider emails as ineffective, the statistics show otherwise. Prepare a curated list of potential customers, prepare effective email content, and shoot it off to see the results. Your emails should persuade the receiver to go through it but it should not be invasive.
Content creation includes blog writing, infographics, podcasts, and videos. Creativity is the key when you upload content on your social media profiles. Keep posting regularly, entertain the audience, increase inbound traffic and thus improve your brand reputation.
Google PPC Ads are not necessarily costly provided you select the keyword with high-medium traffic volume but low competition. The social media ads are also effective and help you in targeting the right audience based on age, location, interests, and other factors.
Participate actively in online public forums, groups, and communities that are of your expertise. Not only can you share information but also start to market your products and services gradually. Another way is to sponsor local events keeping your budget in mind so that your brand gets recognized and you achieve a local audience.
If you have maintained your website efficiently and your product is beginning to create some waves in the market, do not hesitate to get in touch with guest bloggers. They promote your products on their websites through blogs or links that will attract increased traffic to your website.
With so many influencers out in the market in every niche, hunt for the one who offers a good bargain. If you have the best bargaining skills, it is not tough to get the best influencer to showcase your products and services.
Online directory submission not only helps customers to find your business but also earns you valuable backlinks. Pay for premium services of only the top directory submission sites if you find them valuable for your local business. You can register for free for the rest.
Ecommerce marketing strategies need not necessarily mean high costs. You just have to build solid marketing strategies in your budget. If you do not have one, we will build it for you.
The growth of the global e-commerce industry has been phenomenal in the last decade. The business that adapts itself to changing trends is the one that survives. Let us discuss the top e-commerce trends for 2020 that the businesses need to acknowledge to be in the game-
Yes, we know that minimalism is in vogue for e-commerce websites. We even stress on keeping the whitespace. But a little bit of experimenting on color pops is advisable. This is to connect with your customers. Select striking colors in front of neutral backgrounds. Get the help of a creative website designer to design websites that are simple and functional.
Introduce chatbots on your website platform to provide the best shopping experience to customers. The chatbots deliver shipping notifications, offer discount codes. This helps customers to make shopping decisions.
Have stringent security for your e-commerce website through SSL certification and PCI compliance. Use bot detection technology to reduce the chances of crucial data stealing and misuse.
Adaptability to any screen size is core to an e-commerce website’s survival. Your e-commerce website design has to be responsive. This will help it to fit into the appearance and functionality of different devices.
Video marketing is gaining prominence thanks to the preference of moving content by the young generation. Videos of your products, its usage and reviews help not only to get new customers but also to win their trust.
In an e-commerce website design, we hardly pay attention to things like call-to-action buttons, uploading status or simple animations. But it is these micro-interactions that help in website navigation. It makes the user experience more rewarding.
Trending among the top e-commerce trends for 2020 is the voice search. We all know how popular Alexa and Siri are becoming by the day. These voice search devices help customers with easy shopping. Make your e-commerce website voice-search optimized. This will provide a great shopping experience for visitors.
‘Buy Now’, ‘Click Here’- these are the Call-to-Action buttons that provoke the visitors to go for the purchase. Place these buttons at strategic locations on a page. It has to merge seamlessly with the design but also stand out to elicit a response from the viewer.
High-quality payment gateways help websites to reduce the load time and thus retain customers. The latest entrants are the payment through social media platforms and mobiles. Security should be a prime concern when money transfer takes place.
One of the very important and top e-commerce trends for 2020 is the role of AI in website development and design. AI helps in automation and localization thus helping in personalization or contextual merchandising. Data plays a crucial role here. The small e-commerce players can partner with third-party providers to tap data volume.
For sure, e-commerce will get bigger and better in 2020. It is up to you to implement the trends in your e-commerce website to better the user experience. Also, when you team up with a good e-commerce development agency, you can be assured that your website will incorporate all the top e-commerce trends for 2020.