"Top IT Companies near me" -This is the most searched on Google and other search engines. Why not?
IT and digital technology is growing rapidly. Every enterprise has already completed the digital transformation or is planning to do so. The statistics on digital expenditure show that enterprises are ready to take up this challenge to streamline their businesses and increase productivity and make more profits.
With people preferring to buy online, it becomes necessary that businesses set their store online. Daddy's Code helps businesses take up the digital shift with ease.
Daddy's Code is a software company focused on providing solutions in web design & development, mobile app development, digital marketing, mobile game development, digital card design, MLM software, graphics designing and e-commerce store development. It has an expert team to provide efficient software solutions that help improve sales and profits in businesses.
In the mobile era, social media apps, game apps and other useful apps are the most downloaded from the Play Store and the App Store. Android & iOS apps help businesses provide personalized content to their customers. At Daddy's Code, the mobile app developer in Android and iOS takes utmost care of design and functionality to develop an app that increases user engagement and sale potential. The game developer at Daddys Code is well-versed in designing engaging mobile games using the Unity 3D engine. Also, it has expertise in developing MLM software through websites and apps.
A website or an online store can increase your business potential, sales, traffic and profits. At Daddy's Code, the top web development company, you are assured of a user-friendly responsive website that improves user engagement experiences and ensures product or service buys. It offers business portfolio website development, digital cards designing and e-commerce website development services.
Daddy's Code is the top digital marketing company that offers a host of services like social media marketing, Google Ads, lead generation and website retargeting. It offers services of digital marketing in Google or the paid ad campaigns (PPC in Google Ads). Daddy's Code is also the top social media marketing agency to help businesses reach their prospective customers through the power of social media platforms.
From creating the logo of your business to designing corporate brochures, Daddys Code is the finest graphic designing agency to go for when you have design requirements. It is also into banner designing for websites and social media posts. Make a strong impression of your business to your clients through logos, business cards and corporate e-brochures from Daddys Code.
Daddy's Code has expertise in offering complete digital solutions. It is one of the top IT companies in Surat that provides a range of services from graphic designing, website design and development to digital marketing. It has an efficient team of Android app developers, web developers, game developers, graphic designers, UX designers, mobile app developers and digital marketers.
If you want your business to grow through a website or mobile app, Daddys Code will help you not only to design the website/app but also to get increased traffic through digital marketing. All-in-all, Daddys code offers complete digital solutions meant to increase visitors to the website, get more sales and improve your business success.
Just like Bangalore is an IT hub, Mumbai the financial capital of India, Surat in Gujarat is famous for textiles and diamonds. It is the city to the largest diamond polishing industry in the world. It also produces and processes record man-made textile products in India.
Surat city has also progressed in education and IT. There are many top IT companies in Surat that cater both to local and international clienteles.
Surat is set to be a smart city under the proposed Indian government plans. The Surat Municipal Corporation has planned to connect various government bodies with the citizens of Surat and this requires a mammoth IT infrastructure. The Surat Municipal Corporation (SMC) is working at a rapid pace to achieve this.
There are textile companies in plenty in Surat that cater to the end-users. Setting up online stores helps businesses to cater to customers across India. The B2B and the B2C e-commerce websites connect the local textile traders with retailers, businessmen and customers from any part of the world. The same goes for the diamond sector too. There are umpteen jewelry stores that have set up their online stores to sell diamond-studded jewelry to customers worldwide.
The local best IT companies in Surat cater to the textile and diamond industry and help them to make the digital shift smooth and seamless.
After the digital requirement, comes the IT software solution necessary to streamline the business. The CRM software, the sales software, the inventory software- all these services are provided by the local IT companies in Surat.
The places around Surat like Vapi, Ankleshwar, Bharuch and Hazira are industrial towns. The best IT companies in Surat also provide services to these companies. Moreover, since the cost of setting up an IT company in Surat is low when compared to the metro cities like Mumbai, Pune and Bangalore, this benefit is passed on to the customer. Hence, the IT services offered in Surat are affordable when compared to those offered by the metropolitan cities. The talent and quality of IT specialists and developers here in Surat have improved vastly and can be considered on par with other cities.
The top and best software companies in Surat cater to international clients all over the globe. Many of them have their branches in the US and UK. The businesses there outsource projects to the software companies in Surat because it proves to be cost-effective to them.
Surat is one of the fastest-growing cities both in India and the world. It has some of the best IT companies in India. Daddys Code is one such top IT company in Surat that offers holistic digital solutions. It offers solutions in web designing, web development, e-commerce development, mobile app development, mobile game development, digital marketing, MLM development, portfolio website development and graphics design. It has an expert team to execute projects flawlessly within the time frame and budget. Daddys Code offers services to all business verticals like hotels, textile industry, real estate, chemical, jewelry, hospitals, and educational institutes.
If it is anything that has gained massive popularity in the past couple of months, it is the internet and of course, mobile games!
The gaming sector is an area that is seeing tremendous growth potential year after year. This has helped the game app revenues soar.
If you have a gaming idea in mind, don’t hold back. Convert it into an interactive game. Take the help of a good game developer and get your idea transformed into a full-fledged gaming app. We will tell you why.
Let us check some of the stats of the gaming sector:
Do you think action and racing games earn the most revenue? You are wrong!
The most popular mobile game genre is the casual mobile game with the puzzle genre coming second at 56.5%.
This is followed by strategy-based mobile games, card games, word games and board games.
But what is significant is the average game session length. It is the shortest for arcade, racing and sports games. In fact, the casino and card mobile games come first in the average session length with an average time of up to 22 minutes per play.
A high ratio of stickiness (ratio of daily active users and monthly active users) was observed for puzzle, word, board, card and casino games. This indicates the genre’s ability to retain players over a long period.
The average revenue earned per day per user is the highest in role-playing and strategy mobile games. This genre also has the highest conversion ratio at 1.6%
Are you having an idea about creating a mobile game app? Go for it now. You can monetize your game app and earn good revenue from it.
Is creating a mobile game app expensive? How much money does it take to develop a mobile game app?
What do you think? Generally, people think that designing a mobile game is very costly. It is partly true.
Let us think about it from a different perspective. If you design an ordinary app and release it in the market, how often do you think people are going to use the app? Ordinary apps will be downloaded and opened only when required. You open a food delivery app only when you have to order food. You open a calculator app only when you have to do complex calculations. You open an e-commerce app only when you have to shop online.
Is it the same with a mobile game app?
Game apps are opened almost every single day. People stay on the app for more time per day.
Use this as an advantage to earn money.
If you look at it from an investment perspective, gaming apps give you better returns when compared to other apps.
Getting a game app designed is costlier than designing other apps. But there are methods to reduce the app designing costs. Hire the services of effective game developers who design mobile game apps at the most affordable prices. They have the experience of devising strategies that help reduce the overall game development cost.
Designing a mobile game app is easier said than done. There are various online tutorials that help you at every stage of game development. Also, now with free game engines, it is easy to develop games. But for holistic mobile game development, from the initial game design model to the final game upload, it is always better to have it done by an efficient game development company. This way, you focus on your idea and strategy while they design the game app for you.
Designing a mobile game app is just half the task done. The next crucial part is monetizing your mobile game app. How do mobile game apps make money?
The first task is to have maximum downloads of your mobile game app. This is done in many ways-
A good digital marketing agency will help you through social media marketing and paid mobile game app advertising. This is to ensure your game app not only reaches the target audience but also gets the most downloads.
Make your mobile game app a free-to-play app. This is the best way to get more downloads. Once you get an audience to play the game, you can start earning in many possible ways.
Freemium format of mobile game apps
If your game app is free, how can you make money from your mobile game app?
Before, when games were introduced on mobiles, the paid format was the only way to earn. The player pays once and plays as much as he wants. But with growing competition, the paid format became less lucrative. A better way to get the game downloaded and still earn money was the freemium format. Here, you allow free downloading and playing, but with limited functionality. If players are to proceed to the next level or get an enhanced gaming experience, they have to opt for-
But this format works when players are hooked to the game and do not mind spending a few bucks to keep them engaged.
In-app purchase refers to the money paid by the player to increase his gaming experience. A majority of the gaming apps have the in-app purchase option. This is not done, exactly, as a revenue-generating model but its primary focus is to keep the players engaged in the game.
Most action games use the in-app purchase format to earn revenue. This is done through the purchase of virtual coins or currencies. These coins can, in turn, be used to purchase additional armory to destroy the enemy or to replenish the health on difficult levels or create personalized avatars.
In Candy Crush Saga, you use the in-app purchase to keep playing if you have run out of lives. In Clash Of Clans, Gems can be purchased to build the villages and complete the ongoing war.
The in-app purchases can be divided into two types-
The consumable content is something that is used or depleted and can be purchased more than once. For example, in a word game or a puzzle game, you purchase hints using coins. You use them to help you solve the game. Once the hints get used up, you can purchase it again. This gives the game apps an opportunity to earn. Actually, there is no limit on the money a user can spend to buy the consumables.
One more way to increase your in-app revenue is through the sale of durables (non-consumables). Non-consumable is when the player gets to keep the virtual purchase with them forever. For example, if a player purchases a special weapon, they retain it for as long as they are using the game app. The same goes for unlocking a bonus level through an in-app purchase. This increases the overall gaming experience rather than just helping to advance to the next game level. Also, as a player, it is value-for-money when you are able to use the in-app purchase permanently.
Nowadays, many game apps offer the flexibility of both consumables and durables. For instance, in Call Of Duty, a player has the option to purchase modern warfare through CP (Call-Of-Duty Points) either for a set number of days or for a lifetime. Of course, it costs more if you opt for a lifetime purchase. But for the die-hard COD fans, this is worth it.
Make the in-app purchases more attractive by offering discounts to players. The virtual currencies can be sold in bundles with the highest bundle purchase having the biggest discount.
Many of the games retain the in-app purchase option. The key is to integrate them strategically into the game at the right time such that the players feel its need.
The world’s top downloaded games earn the most through in-app purchases. The consumable Pile of Gems in Clash of Clans and extra moves in Candy Crush Saga have the highest purchases. This format works well for high-budget game app releases that have the backing of popular game publishing houses. But it is another story for the amateur indie game apps. Here, the in-app purchases do not contribute significantly to the overall mobile game app revenue when compared to the ads revenue.
Ad monetization has outscored all other revenue formats in recent years. For a freemium or free game, the ads work magic in monetizing the app.
The mobile game app advertising comes in several formats like-
These are full-screen ads that are usually placed at transition points of the game. The transition points may be the completion of levels or a certain time interval. The ad can be in the form of an image or video. The full-screen video ads usually reward the players in the form of extra coins, a hint or an extra life. Clicking on the ad takes the player to the URL or landing page that has been set. The GK quiz and word connect game, Quiz N Win, opts for the interstitial ad format and has strategically positioned the timing of the ad at each two-level game completion.
These ads appear with the flow of the game and layout. These are embedded in such a way that they are felt like a part of the game. The challenge in native ads is their placement. The best example of a native ad is its display on the boundary or ground in a cricket game or on billboards in a car racing game. Another example is in the fantasy sports game app. Here you see an ad image banner blended amidst the various game options available. Also, in a cricket game app, the logos on a player’s t-shirt is actually the native ad. It is placed in a contextual way that is unobtrusive yet recognizable as an advertisement. The most common example of the native ad in a mobile game app is the small horizontal patch-like banner that usually appears at the top or bottom of the screen.
Expandable Ads are first shown in the form of banners that when swiped or tapped takes over the screen and become a full-screen image or video ad.
The rewarded ads are nothing but the interstitial or the banner ads that reward the players in one form or another when viewed for the entire time duration. The incentive may be in the form of extra life, coins, points, hint or something else that enhances their gaming experience. The popular GK and word connect game Quiz N Win rewards the players with extra coins for watching the ads.
Dynamic & Static game ads-
The dynamic game ads like the ones displayed in billboards and logos are interactive and can be changed or updated in real-time based on demographics or player preferences. The static ads are pre-designed and are delivered in the same manner throughout the campaign.
Playable game ads-
The playable game ads usually showcase a brief video of how the game is played and then include a call-to-action at the end directing the viewer to the app install page. It can also contain an actual interactive game demo. These types of ads are usually found on FB and Instagram. This ad format can also be placed inside a mobile game app as a cross-promotion for any other game app of the same publisher or developer.
Of all the mobile game app ad formats, the rewarded video ads and the interstitial ads are the most popular pick.
The subscription plan is the premium experience that you offer to your players who are willing to pay for it. When a player buys a subscription, they become its loyal fan. While the in-app purchase is designed for a player to buy and keep, the subscription plan is about offering access. The access may be to different exclusive avatars or extra hints for each game and so on.
For instance, in fantasy sports, subscribed members can have access to exclusive tournaments. Minecraft offers monthly subscription plans in the form of Realms and Realms Plus. Here, a player is offered a private game server to play along with their invited friends without the intrusion of the public.
Many-a-times, the ads in a game disturb the player’s momentum. If a player wants uninterrupted gaming, one option is to offer them a subscription plan for an ad-free game. For instance, the popular word game Jelly Shift offers an in-app purchase plan of $2.99 for an ad-free gaming experience. Even though this format is popular on YouTube or Spotify, mobile game apps also offer such plans.
So for a subscription plan, the idea is to offer a lifetime reward to the players. The subscription plan works best for games that have already an established fan base. But initially, expecting revenue generation from the subscription format will not work in your favor. As you work towards making your game the best for players, you can introduce the subscription plan.
The best type of ad for your mobile game depends on the game format and the player preferences. For an independent game developer, earning revenue through ad formats count. Big game publishers usually stick to in-app purchases and subscription models. Also, many go for the hybrid format and usually combine in-app ads and in-app purchases.
If your game offers something interesting to the players, eventually it will be downloaded more and played often. To make that magic happen, work continuously on your game and keep bringing new updates that will keep the players hooked to the game.
Always get your mobile game app designed by trusted game developers so that they guide you from A to Z. It is not easy to design a mobile game app unless you are a dedicated game developer. It is even more difficult to monetize the game app and make it earn money for you.
Even so, a good idea and a neat execution with proper strategies in place right from the time of planning to its final execution with a continuous support and update system in place will definitely help you in the long run to make your mobile game app a success.
A game lover or not, many might have heard about video game live streaming. Of course, a hardcore gamer will know what it is. After all, watching a video game live streaming is what keeps them occupied other than playing games on their mobile, PC or Xbox.
Let us see what a video game live streaming is and its requirements.
A video game live streaming is wherein a gamer or creator records himself playing games on a device and streams it to a live audience on a game streaming platform through a game streaming software. Made popular in the 2010s, it has now become a global phenomenon with star gamers earning income from sponsors, donations, advertisements and subscriptions. The main highlight is the live commentary from the gamers that interests and entertains the audience.
Originally started on the online game streaming channel Twitch, it has now spread its wings to Facebook and YouTube.
The video game market is immensely huge and the gaming companies conduct online leagues and esports (online video game competitions) to attract users to download its games.
Here are the gaming industry statistics to help you understand the popularity of video game live streaming.
Desktop/laptop- You need at least an Intel i7 CPU, 8 GB RAM, 2.5 GHz, an SSD and many USB ports.
Gaming Device- PC, Xbox One, Laptop, Nintendo Switch, PlayStation 4, mobile device.
Camera- You can use a USB webcam or a digital camera for your live streaming.
Microphone- For good quality audio, it is better to use a condenser microphone that doesn’t pick up a lot of background noise.
Audio Mixer- This is to use multiple microphones and other audio sources. Ensure that your audio mixer has a number of inputs and also has an output to get the audio to the computer.
Software- A live streamer will need video streaming and switching software.
Internet Access- Get access to a wired network with at least an upload speed of 3-5 Mbps.
Streaming Channels- YouTube, Facebook Live, Twitch are famous video game live streaming channels where you will get people to watch your live streaming.
What is a live game streaming software?
A live game streaming software is actually a software encoder that converts the video input into a playable digital format and sends it across through the internet. Along with this they even help you to adjust the quality of your streaming through graphics addition, multiple-camera and multiple-audio switching. There is also live game streaming hardware available where the encoding takes place locally. But the software is widely used and popular.
A gaming streaming site is a channel or destination that broadcasts your live stream to an audience. The popular social media channels like Facebook, YouTube and Twitch act as video live streaming platforms.
Twitch by Amazon is a video live streaming service that is famous for game live streaming. It also broadcasts esports competitions, music, gaming-related talk shows, food, lifestyle and other creative content. Twitch has over 3 million monthly broadcasters and 15 million daily active users. With Twitch, a split-screen display allows you to see the streamer play and what they see or play on their monitor along with their audio. Users can purchase games through links with streamers receiving a commission on sales. The user can add comments and ask questions to receive answers in real-time. The live stream can also be saved to watch it at a later time. Twitch subscriptions allow users to watch the live streams ad-free and also support their favorite streamers.
Previously YouTube had designed a separate dedicated portal for gaming called the YouTube Gaming app in 2015. But since there was a lot of confusion regarding the main YouTube app and the YouTube Gaming app, it was decided to merge the two. The YouTube Gaming app closed down in May 2019 and the subscribers were shifted to the main app.
The Gaming page on YouTube is a treasure for gamers and creators with over 86 million subscribers. It has sections for trending game videos, top live streams, recommended gaming videos based on user subscriptions and history and top live games. There is also a section for the latest gaming videos from the user subscriptions. If any game becomes popular and has a significant presence on YouTube, a page is automatically generated for it and the algorithm decides the videos that have to go inside this page.
Twitch remains the most popular game streaming channel in the US and Europe whereas YouTube is popular in Asia and Latin America. But YouTube is carving its own identity in gaming and may soon take over Twitch’s dominance. The highlight reels and other shorter videos by game creators are catching up with the audience and also the esports leagues like the Call Of Duty League and the OverWatch League.
3. Facebook Gaming-
Launched in 2018, Facebook Gaming offers users access to live gaming streams, groups and instant games. Its active users increased by 234% in 2019-20. Popular in South East Asia, Facebook Gaming has seen a steady inflow of star streamers since 2019. When Microsoft closed its game streaming service, Mixer, in 2020, it collaborated with Facebook Gaming and gave its users an option to redirect to the Facebook platform.
This Chinese video live streaming service has recently acquired a 3 year exclusive right to broadcast League of Legends World Championship, Mid-Season Invitational and League of Legends All Star in China.
Half-Life TV covers Counter Strike: Global Offensive esports news and tournaments.
6. BIGO TV-
This live streaming service founded in Singapore is already popular in Thailand and has over 350 million users globally. It has obtained the 5th place in the worldwide streaming apps. It is now banned in countries of India and Pakistan.
7. Afreeca TV-
Any FREE broadCAsting or Afreeca TV available in South Korea is famous for its various esports leagues like the Afreeca TV StarCast League (ASL), Global Starcraft 2 League (GSL) and the Afreeca TV Battle Ground League (APL). IT is also known for the esports broadcast relay station like OverWatch APEX relay and the League of Legends Pro League Korean Relay.
The other popular video streaming services are Huya, DLive, Smashcast.tv and GosuGamers.
Sign up for Twitch to create your account. You get a stream key that links and streams to your profile from the free broadcasting apps (you have to use Twitch recommended apps). If you use a free broadcasting app like OBS, you have to enter the key here so that this app can communicate with your Twitch channel account to stream the game live. You have to select the source (specific window, entire screen), audio levels, stream quality, etc. Once the setup process is complete, click on the ‘Stream’ button and you are ready for the broadcast.
For live streaming from the Android mobile to YouTube, you have to download the YouTube app and create a live stream through the ‘Capture’ & ‘Go Live’ option. But this is possible only when you have at least 1000 subscribers and get access to mobile live streaming. Also, the first live stream may take 24 hours to be enabled. YouTube also gives the option to schedule a live stream.
NOTE: Use the Android phone’s ‘Do Not Disturb’ mode to avoid interruptions.
The video game live streaming is proof of the growing popularity of mobile games. If you want to join the bandwagon, now is your chance. If you have any game ideas in mind, let us know about it. We will help you transform it into an enticing, entertaining and exciting game through our expert game developer team.
Yes, Farmville is shutting down.
It is permanent closure for the most popular game on Facebook, Farmville. Come 31st December 2020 and Farmville will not be available on Facebook or the Play Store.
Farmville uses the old technology Adobe Flash that will no longer be supported by browsers and Facebook.
The creator of Farmville, Zynga announced in a blog post that since Adobe will stop distributing and updating Flash Player for all web browsers, Farmville will be directly affected by this step. Also, Facebook will stop supporting Flash games on their platform from 31st Dec 2020.
Since its launch in 2009, Farmville on Facebook has captivated the game lovers’ attention due to its concept. But it wasn’t unique, to begin with. Its concept was heavily borrowed from the games Green Patch and Slashkey’s Farm Town. Zynga, Farmville’s creator had a massive user base and it used cross-promotions and ads to fuel the initial curiosity.
Six months after the game’s release it had 73 million monthly active users. By July 2011, it had reached 750 million. Farmville even partnered with Microsoft Bing, McDonald’s, and American Express including a promotion for Lady Gaga’s Born This Way album.
Farmville earned good money through its in-app purchases. Its ‘Invite Friends’ feature helped it to grow its user base substantially. But it had its own shares of criticism too. Its parent company Zynga started the trend of user permission to access their data. Of course, the collected data was effectively analyzed and used to its advantage.
The in-app purchases will be available until 17th Nov 2020. After this, neither payments will be accepted nor will refunds be processed. It urges the players to use any pending credits before 31st Dec 2020. It is also working on some in-game activities to make the players remaining time on Farmville memorable. Also, it is offering a Bonus Package to players who want to migrate to Farmville 2: Tropic Escape before 31st Dec 2020.
NOTE: Only Farmville will be discontinued on 31st Dec 2020. The Farmville 2: Tropic Escape, Farmville 2: Country Escape will continue both on the web browser and mobile. Also, Zynga has plans to launch Farmville 3 on the mobile soon.
If you have a unique gaming idea, get in touch with us. We translate your ideas into immersive games using the best 2D/3D graphics, advanced technologies, clean coding and seamless integration techniques. As a reliable mobile game development company, we encourage people to share their ideas so that we can transform them into a thrilling gaming experience.
When people think of a popular online video site, YouTube is the first name that runs on their minds. Why not? YouTube today is a must for businesses who want to promote their products and services. There are ways and means to use YouTube for business marketing.
YouTube started in the year April 2005. Its first video was that of its co-founder Jawed Karim titled ‘Me at the Zoo’. Its first video to get 1 million views was a Nike advertisement. It was a clip of soccer player Ronaldinho receiving his Golden Boots.
Today, the total number of YouTube monthly active users stands at 2 billion. Every day people watch over a billion hours of videos. YouTube has changed the video viewing history forever.
Well, undoubtedly, it is the second-largest search engine in the world. It is the most visited website with reference to organic traffic both in the US and the world.
YouTube has to be one of the prime promotional mediums of your brand for advertising. The benefits of using YouTube for business are many. It offers so many advantages to communicate with new and existing customers.
Small businesses usually use Facebook, Twitter, and Instagram to boost their branding. But with visual content appealing to the younger generation, YouTube has become a more influential platform than ever.
Creating and posting videos is a great way to boost your brand visibility on YouTube. But, how do you generate leads on YouTube?
Here, we have listed 12 tips to use YouTube for business marketing-
Create your own business channel on YouTube. Keep your YouTube business account different from your personal account.
Fill in the profile and channel description in the best way. Describe in brief about your brand.
Upload the profile picture and channel art that best describes your brand. You can use the Canva tool to create channel art.
Add your website link and other social media network links here.
Create an impressive short & crisp video of what your business provides or an introductory video.
Cover all the important aspects like USP, products/services and complete it with the contact details. Upload this to YouTube.
Make this video as the channel trailer for all the new and unsubscribed visitors to your channel.
Now, it is time to start with your official brand promotion.
Create short videos of your brand services or products.
There are many tools available on the internet to edit and create videos. You can use the free or the paid versions.
The result is better if you get it done from a professional video editing company. The video will attract an audience because of its quality.
SEO while uploading video helps you to reach the right audience.
YouTube SEO involves filling the right description, title, and tags. Do not skip this step at any cost or do not keep it incomplete.
Select a suitable title keeping the most searched keyword in mind. Write a description with the most relevant keywords in it.
The most searched keywords can be got from the YouTube search filter itself.
Your video will appear in the Google Search Engine Page Rankings if it is properly optimized.
You increase the authority of your website when you use YouTube for your business marketing strategy. Get the services of a good SEO company to help you get increased video reach on YouTube.
Create videos that will have value to the customers.
Some ideas of videos are-
Short tutorials about how to use your product.
Advantage of your services.
Videos on trending topics if they resonate with your brand
Product unboxing videos by customers
Product review videos by customers
Research what kind of videos are uploaded by your competitors. Try formatting the video as per the latest trends.
Reaching audiences got better with the live streaming feature of YouTube.
Before you can live stream any event, you have to get your account verified. If you are enabling live streaming for the first time, it may take up to 24 hours.
There are various benefits of live streaming. You can live stream a product launch, a news conference, product or service promotion, live announcement, online tutorials, live chats or question & answer sessions.
Social connections and interactions during the live event are valuable.
Spread the word about your live stream process well in advance so that you get a considerable audience when it starts.
Promote the live-streamed video archive for those who aren’t able to tune in live.
At the end of every video, request the viewers to like and share it. Encourage them to add comments.
Many of the YouTubers make this special request usually just after the introduction before starting the topic and also at the last of the video.
This request gets in many followers to your channel. By doing this, your followers get a notification whenever you upload new videos.
Asking people to comment and react is a good way of getting increased engagement. In addition, you get suggestions and ideas for the next content.
The more the number of shares, comments and likes, the higher chances you have of your video going viral or showing on the ‘suggested videos’ on YouTube.
Share the video links on all your social media platforms as soon as you upload it.
The YouTube algorithm sees how fast a video gets views, backlinks and shares. A faster engagement rate means that you have created a valuable content and the audiences are liking it. The algorithm thus automatically places your video in the front page of YouTube.
What is your aim of creating videos?
If it is to get more views, include several call-to-actions (CTAs) in your video.
You can do it in two ways. One is by adding cards and the other is end screens.
You can add poll cards, link cards, channel cards, donation cards or video cards to your video.
End screen is used at the end of the video to point viewers to other videos or channels. It is also used to call viewers to subscribe to your channel. Another important use is to promote your website.
You can promote your product on YouTube using TrueView video ads.
There are quite a few formats for advertising on YouTube. Your video campaign may be TrueView In-Stream (video discovery ads and in-stream ads), Preroll or the Bumper type.
These are the Pay-Per-Click (PPC) ads. You can set up the amount you are willing to pay for each click also called the maximum CPV (cost per view).
Target your ads by selecting the right demographics, interests and keywords. Have 2 or more campaigns with different approaches to get more effective results.
Analyze the campaign by looking into the ad insights and tweak it to get better performing ads.
Paid promotion works best for gaining initial traction and increasing the follower count. It is worth each penny when you hire the services of a good digital marketing agency that will help you in paid promotions. Once you get adequate followers, keep uploading good content videos to retain them and to keep adding new followers.
Influencer marketing is on every social media platform and YouTube is not far behind. Influencers help in extending the reach of your videos and to get you more followers.
Identify influencers whose area of expertise resonates with your product. Suggest a few concepts to include your brand in their video.
Do not make the video too promotional. Instead, let the influencer focus on how the product makes their life better.
There are different ways to run the influencer marketing campaign.
The Analytics section is the life of every YouTuber. This section gives you the required insights that will help you track the video performance and decide what works and what does not. Insights/Analytics is a powerful tool to get your advertising fundamentals right.
You even get the real-time report about the number of views, the average view duration, demographics to the devices and traffic locations. Study this to better your marketing strategy.
If you have paid promotion campaigns, then check out the dashboard and tweak your advertising campaign to get better results based on the analytics provided.
Marketing is not just the focus on your product and its features. It is promoting the brand through the eyes of the users.
The social media platforms have evolved as powerful mediums to raise brand awareness. If harnessed in the right way, YouTube can help you to reach a global audience.
Focus on all the important aspects we have covered here on how to use YouTube to market your business. Improvise each time and keep yourself updated.
For consistent planning and results, contact a good social media agency that will help you in YouTube promotions.