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Blog date 29-07-2020
Category : Digital Marketing

How To Get Followers On Instagram Free & Fast ?

Without a doubt, Instagram is a great tool to increase your brand reach. This creative visual app helps you to put across your products and services to people across the globe in a creative way to gain followers. In this blog, we will tell you how to get fast and free followers on Instagram. 

Instagram has steadily grown since its inception and is used by millions all over.

Instagram Statistics:

1. Instagram is a great social media platform and has over 1 billion monthly active users.

2. There are 500 million daily active users on Instagram Stories.

3. The USA has the most number of Instagram users worldwide at 130 million and India ranks second with 100 million Instagram users. 

4. 34% of the global Instagram users are aged between 25-34 years. The age group of 18-24 comes a close second at 30%. 

5. More than 200 million Instagram users visit at least one business profile daily. 

6. 60% of people discover new products through Instagram.

Instagram also has the option of creating a separate business account. This is to increase your branding. Optimize your Instagram business account to get more followers. If you are worried about how to get more free followers on Instagram, read these below points carefully. 

25 top tips on how to get more followers on Instagram fast:

Before we start with the tips, remember, if you are on Instagram just to get more followers and be a famous influencer, this is not going to work. Be on Instagram to provide value-content to the users. Are you different from the rest? Is there any unique USP that will help the users? 

But we are not here to demotivate you. Try and test being on Instagram. Sometimes, you start getting traction after 2-3 months of inaction. Let us help you to make a good start and the rest depends on how creative you are and how different you present your product to the users. 

 

1. Profile Optimization

The basic to any social media account getting more followers is the profile optimization. On the Instagram bio, add your website link, contact number and description. For local advertising, be sure to add the location address. Research the brand-related keywords and include 1-2 most important when writing the bio description. 

Adding emojis also attracts new followers. Keep the bio simple and attractive. Let it be your unique identity. Do not copy your competitors.  

 

2. Eye-catching posts

Instagram is all about visually appealing value-providing posts. It is the quality of posts that helps you retain your followers. So, analyze and study before you start creating posts. 

Edit the photo for color coordination and filter before uploading it on Instagram. Remember, no hazy or dull photos or the ones that are not of good quality. 

If you are searching for some good-quality images from the internet, we suggest you to look into these sites-

pexels

unsplash

pixabay

pngtree

freepik

Don’t overcrowd your image with texts. You can always write about what you want in the description or comment section.

 

3. Creativity counts

The people on Instagram love unique and creative posts. Add in the best snaps to pitch your products. Videos and GIF images also add to your creative posts. 

Remember, your posts help you in increasing follower reach. You may seek external third-party tools or resources to get initial traction. But there is no way out other than to be creative if you are to retain your followers. 

 

4. Hire a good graphic designer

If you are not good at photography, hire a professional for it. We are telling you, it will be worth the cost. 

Pay for a series of photoshoots for your product or services. Hire professional graphic designers to create banners and graphics that bring out the USP of your products.

 

5. Follow a Theme

If you want increased followers, try uploading posts with a theme. Many popular themes attract people to your Instagram profile and makes them want to follow you. 

Tile theme- Alternate between photos and quotes or alternate between photos and your work

how to get more followers on Instagram?

Border theme- You can select black, white or any colored border or even frames for all the posts.

Row theme- Here, each row tells a different story. It can be a row of photos and another row of quotes or another row of heading and so on. 

Filter theme- Use the same filter for all the photos

Dark theme- The photos are either dark or the background is dark

Mono theme- Here, you show the same object but in different creative ways. You can also focus on a single-colored post every time.  

Background theme- You can keep a similar background for all the photos. It can be white or some light-colored background.

Puzzle theme- A group of photos come together to form a big picture.

how to get more followers on Instagram?

These are just some of the theme ideas put out here. The fact is, Instagram gives you scope to be creative and this is what attracts audiences. 

 

6. Free Instagram tools

Instagram offers free tools like Layout and Boomerang to give more effect to your photos and videos. Likewise, there are many special filters provided on Stories. 

These tools help you to generate audience engagement. Also, this adds creativity and is preferred than the routine simple posts.

 

7. # hashtags and @ tags

Hashtags and tags are important advertising tools on Instagram. The maximum limit of hashtags is 30 on Instagram. You can use all the 30 or limit yourself to using appropriate 10-15 hashtags.

While selecting hashtags, Instagram itself gives you recommendations about the most used hashtags. Click on the suggested hashtags to see how it is used.

Always prepare a list of hashtags before you post. Do not do it at the last minute or at the time of posting. Devote at least half an hour to search for the best hashtags. 

Some of the popular Instagram hashtag generators for your posts are:

all-hashtag

keywordtool

ritetag

ingramer

Seekmetrics

Remember, a well-thought-out strategy of hashtags means that you have better chances of increased reach. 

 

8. Do not ignore descriptions

You might have all the focus on the image, but descriptions cannot be ignored. If photos get you followers, a good description engages them and makes them your loyal followers. Here are some tips while writing descriptions-

  1. Be careful of spelling and grammar
  2. Use emojis only where it makes sense
  3. Write detailed descriptions
  4. Encourage people to comment 
  5. Tag people related to the topic
  6. Always end with a CTA like comment or tag.

For some categories of services or products, only an image will not help the viewers. Here, a detailed description will help viewers better. 

 

9. Comments and Tags

Comments and tags work both ways, in your post and on other posts.

Write catchy captions on images and descriptions that will compel the audience to comment on your posts. Tag people who might be interested in your posts. They will like or comment on the post thus increasing engagement.  

Likewise, if you comment on other posts, they will follow you back and comment when you post something on your profile.

  

10. Instagram Stories

Instagram Stories connect your followers to the brand better than the posts. Though late, many popular brands have understood its importance now. Instagram Stories appear as circles at the top before the post feed. 

The Instagram Stories stickers include questions, location, time, polls, competitions, mood meter, texts and many more. The Stories sticker list is growing day-by-day. So, use it fully to engage your audience. 

It also allows you the Boomerang, Superzoom, Rewind, Type and Hands-Free feature. This is to add some fun to your Instagram marketing.

 

11. Instagram Live

Live streaming helps you to connect with your audiences better.

Just like other Live feeds, Instagram also has live streaming that allows you to interact with your audience in real-time. You can use the live feed to keep the viewers updated through live product launches, unboxing, important announcements and so on. The Instagram live stories are posted for 24 hours just like the story.  

You can hire influencers to help you with Instagram Live. Make enough noise about your live telecast beforehand because it will help you get more audience. Also, the more the comments or queries during the live streaming, the better your chances of connecting with the customers. 

 

12. Instagram IGTV

how to get more followers on Instagram?

Videos can act as a great engagement tool many-a-times and are more effective than photos. 

Instagram TV (IGTV) is another feature that allows users to post longer videos on Instagram. This tool shows up when you want to upload videos on your feed. IGTV is also available as a stand-alone app on the store and helps to watch videos on portrait mode or the long vertical videos.  

Create a video of your profile, products, its benefits, its uses and everything. Do not forget to include your contact address and number. In the end, include a CTA (Call To Action) linking back to a landing page- either the product page or your website homepage. Always get your business and promotional videos done by the finest graphic design agency so that the result is a high-quality professional video that will get more likes and followers.   

All the IGTV videos appear on your post feed. Your followers can also watch all your IGTV video uploads by clicking on the IGTV icon that appears between the grid icon and tagged icon on your profile. 

 

13. Instagram Reels

With the popularity of Tik Tok soaring high, Facebook has already devised a similar video creation tool called Reels on Instagram. Users can upload 15 seconds videos and it has options like speed, special effects and audio similar to Tik Tok. Reels is another feature of Instagram and right now, it is not available as a stand-alone app. 

 

14. Instagram Highlights

Posts on Instagram Stories remain for just 24 hours. If you want to archive your stories and make it visible on your profile for your followers even after 24 hours, it is possible with the Highlights. When posting on Instagram Stories, it gives you an option to add it to Highlights. You can create as many Highlight topics as you want and each topic can contain 100 photos or videos. Instagram Highlights can be utilized to showcase categories of products that you sell or provide a library for new visitors to view shared content. 

In short, Highlights help you to connect, engage and increase your followers on Instagram. 

 

15. Instagram Repost

Reposting snaps by your followers who have tagged your brand is a very good technique to improve your credibility and trust among your followers on Instagram. 

The people out there connect to your services and products through other customer reviews. This, in turn, increases their brand affinity and is a profit for you in the long run.

 

16. Instagram Shopping

The Instagram Shopping feature helps businesses list their products with the price. There is a CTA button ‘View on Website’ to help you take interested viewers to that product page on your website.

how to get more followers on Instagram?

The products on the Shopping list can be tagged on individual posts as shown in the image above. It appears as white spots first and then displays the product name and price later on the post with a clickable link of ‘View Products’ on the left bottom of the post.

 

17. Instagram Threads

Instagram Threads is a standalone messaging app. You can share photos, videos and messages to your close friends. This Instagram Threads is only for the Close Friends list that you have created on Instagram. Using this tool, you can share it with everyone on the list, a sub-list or a person on the close friends’ list. This feature or app can be used to target your select list of followers or influencers. You can also use it to target people based on gender, age, preferences or location.   

 

18. Post  Contests And Offers

Contests and offers through collaboration form an integral part of brand promotion.

The best instance of collaboration is to run a contest and tell the participants to like the collaborator’s page. Also, the condition would be to ask them to tag 3-5 of their friends. Your contest collaborator can run a contest in the same way. By this, their followers will start following your brand too. Thus, you mutually gain each other’s followers. This increases your brand reach on Instagram.

Similarly, posts on offers attract more followers. Use the right hashtag while promoting offers. You will see increased traction on your profile.  


19. Link in Bio

Since Instagram does not allow to add a link in the description, brands use the famous words ‘Link in the bio’ when advertising on Instagram. The link remains there on the bio until another post that requires a different link. 

When you have a paid campaign or a simple post for a product launch, make that product page as your landing page. Change the link in the bio to that product page and not to the home page. 

 

20. Ads on Instagram

Paid promotions can be direct through Instagram or indirectly through influencer marketing. 

The direct paid promotions on Instagram is through photo ads, video ads, carousel ads or stories ads.

In fact, brands now actively use paid promotions to reach a wider audience. Also, paid ad helps at faster brand targeting.  

You can target location, demographics, interests, behaviors, custom audiences, lookalike audiences or even choose automated targeting through Instagram paid promotions.

Instagram ads are costlier than Twitter or Facebook. But Instagram gives you more leads depending on your target audience.

Users can now turn their existing popular post into an ad using the ‘Promote’ button.

Brands can also use retargeting campaigns to reach audiences. It turns out to be more cheap and effective than the regular new campaigns. 

If you are confused about running ads on Instagram, you can hire the services of a social media marketing agency to help you.

 

21. Schedule posts

You get increased followers on Instagram if you post consistently. The best tactic would be to schedule your posts for the week so that you get content clarity and a proper plan to post. 

Here is the list of tools that will help you to schedule your posts on Instagram-

Facebook creator studio

Social report

Sprout social

combin 

hootsuite

buffer

Later

There are other good Instagram post schedulers like tailwind, jarvee, sendible, and sked social. The plus point of post scheduling is that you can focus on the increase in post reach instead of thinking about what to post everyday.  

 

22. Instagram Insights analysis

Instagram post Insights help you to measure the post reach. For business accounts, the bar chart image just below the Archive in your account profile page is the Insights button. The Insights page will have details based on content, activity and audience.

Content- This gives a general overview of the posts & stories for the week. It tells about the view count for each post and story.

Activity- This tells the Discovery, Reach, Impressions, Interactions and Profile Visits for the current week and compares it with the previous week’s results. 

Audience- This section tells about our profile growth, top locations of visitors (cities & countries), gender, age group and the days and hours when our profile is visited the most.  

Instagram, naturally, provides insights on your paid promotions. Analyze which post performed well. Observe the days and timings when the posts attract maximum attention. A careful analysis of the insights will help you in your post creation and uploading. An SEO expert will also guide you with the insights and analysis to get a better brand reach.    

 

23. Posts & Stories frequency

A great way to keep gaining followers is to be consistent in posts. There is no golden rule or a ‘one size fits all’ when it comes to the number of posts or stories per day. Because, if your posts have no value-driven content, your followers are not going to like it even if you keep posting 4-5 per day. 

Some of the categories may have value-content and create 4-5 posts in a day. Some categories may not get content to create even a single post in a day. So, we would advise that 2-3 posts in a week will also do provided they offer value to your followers. You can try to post Stories on other days.   

 

24. Time allotment & sharing

Being consistent and active on Instagram helps you to get fast and free followers on Instagram. Follow other related-profiles. Comment on their posts. Allot at least 20-30 minutes of a day to this task. This will help you to build a strong Instagram profile.

Interaction on various social media is the best way to grow on Instagram. As soon as you post on Instagram, share its link on other social media accounts or share it with your friends and groups. Remember, the higher the engagement within the first hour of posting, the higher the chances of your post getting more impressions. So try to gather as many comments and likes in the first few hours of posting. 

 

25. Hire digital marketing services

A good digital marketing agency will help you refine your profile and make it look neat and clean. 

They have tried and tested techniques to gain real followers for your profile on Instagram. You can hire their social media marketing services so that you can remain tension-free of what to post and when to post on Instagram. A good digital marketing service provider will bring the much-needed traction and consistency on your Instagram profile which you may not be able to achieve.

 

Conclusion                                                         

We have listed all the 25 super important tips to gain followers on Instagram free and fast. If you follow these tips consistently, you will start getting results in a few months.  

If you are still having difficulty in increasing the follower count on Instagram, we can help you.

 

 

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Blog date 17-07-2020
Category : Products

Do You Know These 10 Amazing Bulk SMS Marketing Benefits?

It is the mobile world. With the growing preference of businesses to connect with consumers in easy interactive ways, the mobile has found a place as a cost-effective means of online marketing. Text messaging or SMS is growing more powerful and is relevant to marketers and retailers.

Texting is indeed a small-scale and strategic method of marketing and is the must-have ingredient in the tools of affordable marketing strategies.

Let us see how mobile marketing or bulk SMS services have become the interaction point between consumers and brands.

10 bulk SMS marketing advantages-

1. Best engagement

SMS is a short message service and this is precisely the reason why it has a higher engagement rate than emails or calls. The messages are short and concise. Since people tend to check their mobile often, it goes without saying that text messages are read sooner or later.

The best thing about text messages is that since they are short, people just need one glance to know what the message is all about. If the text resonates with their interests, they click on the link given in the SMS or act on it.    

 

2. Cost-effective

When compared to other forms of marketing, sending SMS is an inexpensive available option. Also, it is a known fact by now that mobile messages have an opening rate of 98%. The market is not saturated yet and it is best if businesses take benefit from it.

Undoubtedly, SMS bulk marketing is a sustainable option and gives a high return on investment. You can send a message to many customers in a few cents.  

 

3. Instant message delivery

Mobile messages get delivered fast. You have the result within an instant when you send messages to thousands of people. Even if you schedule a campaign in the last hour, be assured that you can get it across to customers within minutes with the bulk SMS services. 

 

4. Easy opt-in/opt-out

The consumers have the advantage of easy opt-in or opt-out services. You should target customers who are interested in your products or services so that they will opt to remain in. This way, you build credibility. Even though SMS bulk marketing is cheap, avoid spamming consumers with unwanted messages or texting to people who are not interested in your business.

 

5. Direct to the consumer

The SMS is directly delivered to the consumer message box rather than a spam folder as in an email. One of the SMS marketing benefits is that there is no spam-filter available for the messages to be filtered and redirected to a spam folder. The consumer has to read the message before deleting it.   

 

6. Easy message creation

Creating messages that are of a specified length (160 characters for 1 SMS) for a cellular network is easy. You can also send images, but bulk SMS benefits text messages. With such a short text length, the message has to be precise and to-the-point. People enjoy reading text messages rather than lengthy emails or cold calls. Write your text message in such a way that people can easily understand the crux of your campaign. Simple writing makes the message easy to read and comprehend.    

 

7. Customize campaigns

With bulk SMS services, you can target your whole database, groups or subgroups. For instance, you can target consumers based on gender, demographics or age group and send separate text messages to them. Personalizing text messages allows you to have targeted campaigns and better the results. Consumers are more likely to click relevant ads than general ones.  

 

8. Promotional marketing

First-buy coupons, discount coupons on the next-purchase, offers- there are quite a few reasons you can offer coupon codes or a link to the coupon through SMS. As per a survey, by 2021, around 150 million users will have redeemed online coupons in the US. Currently, there are more than 1 billion mobile coupon users around the globe.

Consumers prefer to access rewards and discount information from a link in their SMS rather than going to the app and clicking on it.

 

9. Scheduling campaigns

The bulk SMS benefits include scheduling a time for your campaigns. You decide the day and hour when the messages will be sent and that is it.

 

10. Tracking campaign metrics

Many of the bulk SMS service platforms offer you tracking services that let you manage your SMS campaign. The tracking metrics give you information about the text messages delivered and the click-through rates apart from other valuable information that you get when you submit surveys or attachments. Monitoring these responses allows businesses to improve their campaigns.

Businesses can easily find out which SMS campaign works best for them- new arrivals, discounts, coupon codes, early-bird offers, contest alerts. The campaign tracking will help them to select the best, optimize and repeat.  

 

Conclusion

Bulk SMS marketing advantages make it the ideal tool to reach out to customers easily and cost-effectively. Have you ever tried SMS marketing as a part of your marketing strategy? If not, it is time that you start on it and see for yourself the amazing bulk SMS marketing benefits. Search for a good bulk SMS service provider while you start designing your SMS marketing campaign right away. 

 

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Blog date 09-06-2020
Category : Mobile Application

Native Mobile App or a Hybrid Mobile App?

 

Native Mobile App or a Hybrid Mobile App? Which is Better?

The biggest and unresolved question when it comes to developing a mobile app is- Do we go for a native app or a hybrid mobile app?

Native apps are those which are written for specific platforms like Android or iOS. A native app written for Android will not run on iOS mobile. A hybrid mobile app has elements from web applications and is developed for a specific platform. It is a web app wrapped in a native container that loads the information on the page as the user navigates through it. 

Native mobile app or a hybrid mobile app?

Let us discuss some points that will help you to decide if you have to go with a native mobile app or a hybrid mobile app-

  1. User-experience including performance speed

If your mobile app is for your business, then a hybrid app or Android app will suffice.

But, if you are planning on a gaming mobile app that requires speed and intense animation, go with an Android mobile app or iOS mobile app as per your audience location. High-graphics oriented apps are best when designed as a native app for specific platforms like Android or iOS.

This may sound clichéd, but we all know that user experience can make or break the success of your mobile app. It makes no sense to design a hybrid mobile app just for the heck of it and then go about fixing your app because your users complain of a bad user interface or performance-related issues.      

  1. Time, resources and cost

One more aspect is the time factor. If you are ready to wait longer, go for a native app.

But, if you want your mobile app ASAP, a hybrid mobile app is the answer. With it, you have to maintain one code base and release it across multiple platforms. You will save on resources and thus the overall cost. 

  1. Use factor

Another aspect that you can consider is designing a hybrid mobile app first and releasing it in the market to see how much it succeeds. This is also called the MVP (Minimum Viable Product) development technique.

Based on your MVP, you get initial feedback from users and you can improvise on it.

A full feature-loaded native mobile app can be developed later if you feel that your app is getting adequate response from users and it has the potential to succeed in the market.

Even though the initial investment is high for a native mobile app, you stand to gain superior user-experience and functionality. 

Conclusion

Mobile App development agencies should make their clients aware of the benefits and limitations of both the hybrid app as well as the native app. An Android mobile app or an iOS mobile app should be recommended when strategies and the need for the app are strong and clear and the clients are willing to pay for it.

An Android mobile app or an iOS mobile app is functionally superior to a cross-platform mobile app. Ultimately, it is up to you to decide based on the need for a mobile app.  

 

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Blog date 23-06-2020
Category : Mobile Application

How to make the best-selling Yoga App?

Yoga is a powerhouse that when practiced regularly keeps you fit and healthy. The western world is embracing Yoga like never before and if you are inclined to make this accessible to everyone, this is the opportune time for it. If you are a Yoga guru you have this wonderful opportunity of spreading a healthy way of life and also monetizing it. You can also partner with renowned Yoga gurus and together look for opportunities in this network.

If you are wondering why we are stressing on Yoga apps, we will let you know some mind-boggling search statistics about the Yoga meditation apps.

 

Yoga-related Search Statistics:

  1. The number of people practicing Yoga in the U.S has jumped from 18 million in 2008 to around 55 million in 2020.
  2. The revenue earned through Yoga is expected to reach 11.6 billion U.S dollars in 2020.
  3. The searches for Yoga and meditation apps grew by a whopping 65% in the US
  4. The search for fitness-related clothing and shoes have grown over 135%
  5. The most searched keywords related to Yoga apps are “yoga for beginners app” and “mindfulness apps”.    

 

Why invest in a Yoga app?

Let us now have a closer look at what the stats speak and why investing in a Yoga mediation app makes sense.

  1. In the US alone, there is surging popularity for Yoga sessions and most of the people prefer to do Yoga from their homes. Many are willing to take personalized classes for the same. 
  2. The mindfulness app “Calm” earns revenues worth 2 million U.S dollars in global app revenues.
  3. In the US, a person interested in Yoga is willing to spend $40 on a one-time unique Yoga experience.
  4. More than 6% of the people are ready to spend $100 on personalized Yoga sessions.
  5. On an average, a person involved in practicing Yoga spends $90 per month on classes, accessories and workshop attendance.
  6. 24% of people opt for a guided video Yoga session on an app.
  7. 47% of the people would prefer classes by a teacher to maintain a wellness routine
  8. 67% of the surveyed people practice Yoga at home
  9. 37% of the respondents are new to Yoga and 27% opt for beginner levels.
  10. 20% of the people prefer experimental forms of Yoga like laughter Yoga, 5 minute Yoga, or an aerial Yoga.

A Yoga app, when effectively designed, can attract millions of downloads provided you offer customers with exhaustive Yoga resources like videos, blogs, and expert Yoga guru guidance through live sessions.

 

What are the must-have features in a Yoga app?

1. Sign in/Sign up

Most of the Yoga apps will have a free registration process. The sign up is through email, mobile number or social logins like Google, Facebook. The bulk of the Android Yoga apps make money through in-app subscriptions and ads.

2. Subscription Plans 

The subscription plans can be based on the type of Yoga, duration or experience level. The beginner Yoga, expert-level Yoga, advanced level Yoga helps viewers choose their plans. Then users can opt for monthly plans or pay an annual subscription fee. Also, you can offer a one-time plan that includes a mix of videos, music and access to live sessions. You can also offer the users personalized plans based on their goals. It is always advisable to provide greater flexibility in the subscription plans for your Yoga app success.  

3. Yoga Sessions

Under this, the Yoga gurus teach Yoga poses so that the subscribers can practice it properly. Personalized Yoga sessions include a combination of Yoga videos, online consultation through chats and videos and live sessions so that the teachers can guide their students to perform Yoga.   

4. Live Yoga Sessions

Live Yoga sessions from teachers or guest Yoga gurus help you get increased customer engagement. The 5-min Yoga apps or the 30-minute Yoga apps are gaining popularity since many have time constraints. A quick live-yoga session gives users the benefit of having performed Yoga in less time.     

5. Yoga Videos

Some of the videos can be provided for free viewing to registered users. Give importance to create good quality videos so that its viewers are enticed to sign up for regular sessions. Many of the popular Yoga apps have more than 10,000+ videos for the users so that they never fall short of resources to practice. Also, depending upon the subscription plans, the users can download the videos and watch them at their will.  

6. Voice Instruction

This feature is for those users that prefer only audio instruction while practicing Yoga. The audio will guide users to perfect their postures and breathing techniques while practicing Yoga. The guided Yoga app is gaining popularity and is preferred by beginners.    

7. eStore

The Yoga apparel and Yoga mats are in-demand and you can earn a handsome profit by selling the Yoga accessories. Also, you can sell Yoga CDs and books through the stores. See to it that the payment gateway is easy and hassle-free. Also, add the shipment tracking feature for the ordered products.

8. Yoga Music

People need to listen to some soulful music while doing Yoga. You can collaborate with musicians and provide music streaming feature in the app. 

9. Yoga Blogs

The blog section will be a mix of topics related to Yoga like healthy eating, benefits of Yoga, meditation etc. You can invite guest bloggers like doctors, health experts, nutritionists, mediation experts and other Yoga practitioners to increase user engagement.

10. Community Platform

This is basically for users to chat and share information. Also, it connects the teachers with users for expert guidance and suggestions.  

 

The Yoga app will basically have an admin panel, user panel and teacher panel (if you have partnered with other Yoga gurus). Let us take a brief introduction to all these.

1. User Panel-

The user panel is what connects the user with the app. It allows the user to manage their profile and Yoga subscriptions including the Yoga store purchases.

Registration--> 

Any user will be guided to the registration process to enroll in the subscription plans.

Once enrolled, they will have their personal dashboard wherein they can manage their profile.

Session management--> 

It displays the plan purchased and its details like classes attended & remaining, Yoga teacher, and so on.

Profile management--> 

Yoga app profile also includes personal height, weight, and fitness details like Yoga time, calorie count, workout history as per the calendar dates and many such unique features.

Order management--> 

Users can track their ordered items and view purchased history.

 

2. Teacher Panel-

The teacher panel is for the individual Yoga teachers to manage their profile and sessions. If admin gives them the rights, they can even upload videos and blogs from their dashboard.

Registration--> 

The teacher registers in the app and enters all the required details.

Profile management--> 

In profile management, a teacher will update their qualification and experience. The user ratings and reviews for the teacher will be displayed on their profile. Under the profile management, a teacher can schedule and keep track of their sessions. This will include a display of their daily/monthly sessions, canceling classes, substituting teachers, calendar management, upload videos, launch live videos and many other features. They can take up sessions based on their availability. Another important feature in their profile would be payment management. 

 

3. Admin Panel-

The admin panel will be a detailed dashboard that lets them control and manage every aspect including the teacher panel and the user panel.

Let us see the admin panel features:

  1. The admin can add, substitute, remove teachers, manage the payment details for each teacher and schedule sessions for teachers.
  2. The admin will be able to manage payment like keep track of the user subscriptions, Yoga store payments and teacher payments.
  3. The admin can manage inventory, shipping and transactions in the Yoga store.
  4. The admin can manage video, music and blog uploads and assign editing rights to teachers too.
  5. Session management like scheduling session dates, time, or deleting them can be done by the admin.
  6. The admin dashboard allows for adding and modifying Yoga courses or categories.
  7. The admin dashboard contains the real-time report of app visits, page clicks, payments, video views and so on.

 

Other features:

Reminders--> Give users the option to set reminders to adjust the posture, manage breaths, drink water or practice Yoga.

Customization--> Viewers can be given the option of picking Yoga sessions based on the focus of a body part, speed of Yoga, instructor, type of Yoga, and so on.

Push Notifications--> This helps you to update the viewers of any special live sessions, updated videos, music or new product launches.

Ratings & Reviews--> Ratings & reviews for subscription courses, teachers, and videos help users to select the right resources. Also, it helps the app owners to know what tweaking is required to make the app and the programs better.

Create Mix--> Users are given the option to select their sessions based on their needs, timings and speed.

 

Android or iOS Yoga app?

If you are targeting the US market, an iOS Yoga app is necessary. The Android Yoga apps are not far behind as they target their customers through advertisements and other monetization strategies. You can also try with a cross-platform MVP to begin with and launch a native mobile app when you are completely satisfied with its functioning.

 

Conclusion

A Yoga app designed perfectly and having the right resourceful content and features in it is a great way to spread a positive way of healthy life and also earn from it through increased downloads. Do you intend to spread this positivity? Do you see the potential of earning income through it? Contact us today. We will design the best iOS Yoga app and Android Yoga app for you. 

 

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Blog date 13-05-2020
Category : Web Application

4 Important Stages in the Design of a Product

You might have heard of the terms sketch, prototype, wireframe, mockup when designing a product/website. All are not the same. These are the 4 different stages of the product design flow in the order-

Sketch -> Wireframe -> Mockup -> Prototype

4 Important Stages In The Product/Website Design:

Let us see the individual processes in the design/development of a product/website.

1. Sketch

The first step in the product design is the sketch. It is nothing but a freehand drawing where the ideas in the mind get accumulated on paper or a visual board. It is basically the skeleton or a rough start to the product design. It is just enough to get a basic idea or knowledge about your product and the way the designing process has to continue.

Tools Used- Adobe Photoshop, Adobe Illustrator, Corel Draw

2. Wireframe

A wireframe is something higher than the sketch. It is a low-fidelity way that deals with structures and layouts. Here the design is conceptualized and all the ideas are incorporated into it. This forms the foundation for the product/website.

Tools Used- Adobe Photoshop, Adobe XD, Wireframe.cc, Invision Studio, Figma, Avocode,

3. Mockup

This high-fidelity mockup design looks almost like a finished product/website. But it is just the static representation and does not allow for any interactions or clicks. The mockup helps the graphic designer to show their clients the product in a realistic environment.   

Tools Used- Adobe Illustrator, Adobe Photoshop, Adobe XD, Invision Studio, Figma, Avocode

4. Prototype

This is akin to the finished product or can be alternately called the beta version of the product/website. Here processes are simulated and interactions are possible. But dummy content is placed and tested to get feedback. This high-fidelity prototype helps to minimize errors so that the product can go into development and get completed without any glitches in the design architecture.

Tools Used- Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Figma, Avocode, Invision Studio

Conclusion

These were the 4 important stages in the design of a product. Each step takes you a step closer to the final product/website design. There is no rigid rule to follow in web designing. It depends on the customer’s requirements and time. But if you want your final product to be successful, it is best that you get it done from graphic design & web design experts

What do you think about these design steps? Type your valuable comments below. 

 

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Blog date 12-05-2020
Category : Web Application

10 Low-Budget Ecommerce Marketing Strategies for Startups and Businesses

 

Bootstrapped? Well, isn’t it the story of many startups and e-commerce businesses?

Still, you can have the best marketing strategy and no, it does not require a lot of money.  

We will tell you some good effective low-budget ecommerce marketing strategies for startups and businesses that will bring visibility and traffic to your site.  

1. Referrals & Reviews-

Word-of-mouth referral is an effective time-tested marketing strategy. Reward such customers with offers and discounts and it will not take time for the good word to spread. Testimonials and reviews on Google and social media accounts are by far the most trusted zero-budget marketing tools.

2. SEO-

Optimize your content, website, social media profiles so that you can attract heavy traffic to your website. Work on your backlinks and keep posting fresh quality content on your website. It helps when you are consistent in your efforts. SEO rewards are long-term given you do not stop working on it.

3. Social Media Marketing-

Make use of the various available tutorials and informative videos to keep your social media profiles rich in content. Optimize your profiles and make use of the freely available features on the accounts to establish your brand presence. It is easy when you continuously work on it.

4. Email Marketing-

Though some might consider emails as ineffective, the statistics show otherwise. Prepare a curated list of potential customers, prepare effective email content, and shoot it off to see the results. Your emails should persuade the receiver to go through it but it should not be invasive.  

5. Content Marketing-

Content creation includes blog writing, infographics, podcasts, and videos. Creativity is the key when you upload content on your social media profiles. Keep posting regularly, entertain the audience, increase inbound traffic and thus improve your brand reputation.  

6. Paid Campaigns-

Google PPC Ads are not necessarily costly provided you select the keyword with high-medium traffic volume but low competition. The social media ads are also effective and help you in targeting the right audience based on age, location, interests, and other factors.   

7. Groups and Events-

Participate actively in online public forums, groups, and communities that are of your expertise. Not only can you share information but also start to market your products and services gradually. Another way is to sponsor local events keeping your budget in mind so that your brand gets recognized and you achieve a local audience.   

8. Guest Blogs-

If you have maintained your website efficiently and your product is beginning to create some waves in the market, do not hesitate to get in touch with guest bloggers. They promote your products on their websites through blogs or links that will attract increased traffic to your website.

9. Influencer Marketing-

With so many influencers out in the market in every niche, hunt for the one who offers a good bargain. If you have the best bargaining skills, it is not tough to get the best influencer to showcase your products and services.

10. Online Directory Submissions-

Online directory submission not only helps customers to find your business but also earns you valuable backlinks. Pay for premium services of only the top directory submission sites if you find them valuable for your local business. You can register for free for the rest.  

Conclusion

Ecommerce marketing strategies need not necessarily mean high costs. You just have to build solid marketing strategies in your budget. If you do not have one, we will build it for you

What is your take on these 10 low-budget ecommerce marketing strategies for startups and businesses? Do provide us with your valuable feedback.   

 

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