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Blog date 2020-02-17

5 Important Steps in Logo Designing for your Brand

How do you recognize a Mercedes? Through its 3-pointed star logo. The McDonald’s has its famous golden arches to form an ‘M’. The logo is symbolic of its brand. Logos give a face to the brand.

Thanks to the popularity of logos associated with brands, businesses nowadays are placing more importance on logo designing. If you are to come up with a logo that resonates with your products and offerings, have your logo designed by the best logo designing agency near you. Because crafting a logo that compliments your brand is no easy task. And believe in us when we say that a free logo from any of the available online logo makers is not going to serve its purpose in the long run. It is better to invest in good logo design at the start itself rather than keep making changes later. 

If you are interested to know how to design a logo, let us first get into the 5-step roadmap to designing your logo.

The five steps to design your logo are-

1.Strategy:

A task with a good start is akin to half accomplished. Logo designing needs to be inclusive in your brand building strategy. Logo design starts with the interaction between the business owners and the designers. One thing is for sure. Do not hurry to design a logo. Have ideas in mind. Have a purpose for your logo. The logo has to denote what your product or service stands for. Talk to the designer if you are confused. He will provide you with a specific direction since he has expertise in designing logos. Do not settle for anything less than a high-quality logo because a logo stays with the brand forever.

2.Meaning:

Your logo is not to satisfy your creative aspect. It has to be designed relevant to your brand. The best way is to draw inspiration from some famous brands and their logos. Your logo creation needs inspiration and it is your responsibility to gather information and draw insights. Only then will you be able to conceptualize a logo that relates to your product and conveys your brand.

3.Designing:

Designing is the most important stage in your logo creation. It starts with experimentation. Be sure to include your ideas in the brief. Your logo can be an emblem, monogram, symbol, initials, the name of your company or a combination of these. The positioning of elements, the colors, the shapes of elements, the background, the fonts- all these play an important role in logo creation.

4.Feedback & Refinement:

Look for constructive feedback. Work closely with the designers regarding some disagreements in color or font style. Do not be adamant about your idea. It is good to find the right balance between your idea and what others suggest. Definitely, your logo will not please everyone. But if you believe that the logo defines your product and your brand stick to it. Some minor changes are okay. If your logo design is unique, creative, and fresh there is no way that it will miss the eyes of the audience.

5.Final Output:

Before you finally select on a logo, see to it that it is available in different file formats. Get your logo ready for every medium from social media, hoardings, and banners, to print media. You might want your logo in single or full-color pieces for different platforms. If you get everything prepared before-hand it will save your logo from being badly reproduced.

Conclusion

There is no specific format to create your business logo. It is a combination of ideas, the skills of your logo designer, and your input. You can start to experiment with any of the free logo makers online. But when it comes to the final result, it is better to hire the services of expert logo makers in town to get an effective logo design. There is nothing more satisfying than to see your business identified by its logo. Isn’t it?

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Blog date 2020-02-25

What to Post on LinkedIn? Content Creation for your LinkedIn Profile

If you have your profile on LinkedIn either personal or business-related, the main concern would be content creation. If you are short of ideas regarding posts for your LinkedIn feed, here we suggest some of the best.

What to post on LinkedIn?

1. Video

Video comes first in our list because the generation today prefers visual content to a written one. The videos can contain any useful informative content. It need not necessarily be a lengthy one. Short videos of length 30-60 seconds are the most preferred, for, the message is conveyed precisely.   

2. Image

Images may be varied. But don't limit it to festive posts and uplifting quotes. Try to post simple banners of statistics, trends, research and surveys, one point at a time.   

3. Infographics

People love to read content in the form of infographics. This visual mish-mash of information through graphics is easily absorbed by the viewers. It may be a short crisp explanation of your product, service, trends, uses or any other information.   

4. Your thoughts

Write about your experiences and make more use of the word ‘I’. Such a first-person post feels natural and instantly connects with the audience.

5. New product launch

Keep your viewers informed of every new product or service launch so that they are tuned to the happenings in your business.

6. Feature enhancements

Feature enhancements in your products make your viewers believe that you constantly work to make your services better. These posts help you to grow your network and get the right connections in business.

7. Team 

Photos of your team at work, meetings, conferences, work engagements- these showcases the work culture in your office. Allow a sneak peek into your company culture. It sends a positive signal to your potential clients as well as future employees.   

8. Achievements

The best employee award of the month, special achievements of your team and company are to be posted on LinkedIn. The intention is not to brag about the achievements but to be proud of it. It helps to connect with your network as responsible employers.  

9. Live streaming

Accessible only on request, this new feature on LinkedIn is a boon to businesses to grow their customer base. You can live stream any of your new product launch events, conferences or plan any live series like discussions and interviews.

10. Article on LinkedIn

If you are a pro in any topic, share some useful information and tips on it. The audience will connect to you for more of such relevant information. It not only grows your customer base but also wins their trust.

11. Blog links

You can share links of your website blogs so that your connections get to know about the company's products/services. In addition, it will earn you backlinks and clicks.

12. Third-party content

If you are tired of posting content about your business, try to share links of third-party content related to your business. This will let out the signal that your company is invested in the future and you stay updated with the latest advancements in your field.

Conclusion

In any social media profile, engagement is necessary through consistent postings. These are the ways that help you to stay connected with your connections on LinkedIn. For more on digital marketing and social media posting, you can contact an expert digital marketing agency near you that will help you in getting more viewer engagement and conversions.  

What is your strategy to get viewer engagement on LinkedIn? Share your opinion with us.  

 

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