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Blog date 16-07-2020
Category : Digital Marketing

Local Small Businesses- How good is your online marketing technique?

“Make In India”

“Vocal For Local”

“Support Small Business”

“Atmanirbhar”

“Self-reliant”

“Boycott Chinese Goods”

 

The names are many, but the intention is the same- boosting small local businesses.

The Covid-19 pandemic has spelt disaster for businesses all over the world. Job cuts, migration from cities to villages, halted infrastructure, decreased spending- all these are taking a toll on the economic growth and the road to recovery is not in sight.

Many countries already burdened with a collapsing health system are coming up with stimulus packages to recover the economy. One of the strongest and motivating solutions has been the step towards supporting local businesses.  

A spin-off of the famous ‘Swadeshi movement’, ‘vocal for local’ is gaining momentum not only in India but also throughout the world, albeit in different ways. In America, President Donald Trump had coined the term “America First” to endorse populist nationalism in international trade and globalization.

Shift to local small businesses:

It comes as no surprise that the government has told the e-commerce companies to display “country of origin” for all goods sold online in India so that buyers can make an informed decision. Given that the impetus is on local, it is a golden opportunity for local businesses to cash in on the increasing nationalist fervor and rise to the occasion.

Online marketing strategy for small businesses:

A simple and cost-effective way for local businesses to increase their reach is through online marketing. It is no wonder that many social media platforms have already taken the plunge in promoting local small online businesses. Instagram, YouTube, Facebook, WhatsApp, Telegram, Twitter- have taken various measures to help businesses sell their goods online.

Online marketing techniques:

Let us see how local businesses can promote their services online.

1. Social media platform

Social media platforms are a cost-effective and easy way to do business. Given the increase in social media viewing, you should engage your customers on it and try means to gain new followers.

But, be sure to have an appropriate social media strategy so that you build brand consistency and loyalty to have a good and lasting online presence. From your social media profile optimization to paid campaigns- you have the best techniques to help your business grow. A good social media manager will help you with social media optimization techniques. 

>> Join online communities and forums that are in plenty on these social media platforms. This not only helps you to grow your network but gives you loads of ideas and information.

>> Contribute through suggestions on industry-specific forums so that you add value to your business.   

>> Leverage the power of social media influencers and bloggers on Instagram and YouTube. Start with the local influencers first for getting a taste of the local market before you plunge to wider markets.  

>> Create posts in the form of images and videos as a resource for marketing your business online.

>> Run contests and offer gifts to gain new followers and raise brand awareness.

>> Make full use of hashtags, location, tagging and trending topics to drive instant traffic. 

>> Go live on social media or conduct webinars with content that provides value to the viewers. 

 

2. Local online listing

Listing your business on Google My Business is a great way to rank yourself on top of the local search results. 

>> Optimize your GMB profile and work on getting good customer reviews. This will work wonders for your business. 

>> There are other online directories like Yellow Pages, IndiaMart, Sulekha, JustDial, HelloIndia and so on that will help you rank higher. 

>> Many offer a free listing and charge for upgraded services. Pick some of the best online listings and pay for the annual subscription. Check if you are getting increased traction. If yes, you can continue to opt for their paid services.  

Many digital marketing experts will help you with profile optimization for online listings. 

 

3. E-Commerce website

Get your e-commerce website and mobile app built so that you can redirect viewers from your social media posts to your home page or products page. A website helps in building credibility and lets people make purchasing decisions easier and faster. 

Even if you have many social media followers, a working e-commerce website is a must.

>> With the website, you have full control on what your customers can see and for how long it has to be visible.

>> Also, with an e-commerce store, customers can just search the product what they like instead of going through the posts on social media. 

>> Many online companies allow you to set up a basic website. But we would recommend you to get it done from an expert e-commerce web development company because you would want your website design to be neat, user-friendly and easily attract customers. 

>> The other benefit of having an e-commerce website is that you can write blog posts that inform visitors about your products and services. Also, it improves your chances of ranking higher in the SERP. 

  

4. Digital marketing   

Digital marketing is a vast field and you can select strategies that fit your budget and improve the audience reach.    

>> A website pays dividends when you do a thorough SEO analysis. We would recommend that you perform keyword research through an SEO expert to stay on top of the search results. 

>> The keywords can be put to use in the website content and blogs to improve the chances of search engine rankings. 

>> Create backlinks to your website. This can be done by commenting on other relevant website blog posts or by writing guest blogs on other websites. Backlinks can also be created through many do-follow links on high ranking websites.  

>> Check the website speed and use as many on-page and off-page optimization techniques to rank your website better. 

>> The other forms of digital marketing are through paid Google PPC ads, social media campaigns, influencer marketing, Email & mobile advertising. 

>> The pay-per-click (PPC) ads are the most cost-effective when it comes to online advertising given you design your campaign properly. Take the help of a digital marketing expert to design campaigns and run it for better-targeted reach and leads.

 

5. Email & SMS marketing 

Though SMS marketing can be considered as mobile marketing more than online marketing, yet we will combine it here in the same category. SMS and email marketing are the cheapest forms of marketing. 

>> Promote any new product launch by sending personalized emails to customers. A well- written email is one sure way to help customers keep updated about your business products/services. 

>> SMS marketing is the cheapest and most effective marketing strategy when you need to offer any coupon code, discount or launch any new product or service. Contact any best SMS marketing service provider to send bulk SMS to your customers. 

 

6. Free products/services

The best way for people to know about your product/service is to offer them something for free either in the form of products, consultation or basic package. 

>> Social media is a great platform to run contests that will increase brand awareness and help you gain new followers. 

>> You can also take the help of social media influencers by providing them freebies so that they promote your brand.     

 

Conclusion

Now is the right time for small businesses to follow online marketing techniques. They have to step forward and invest their time and effort into it. If your business belongs to the SME category, have you taken the plunge into digital marketing? You can contact a good digital marketing expert and start with the basic plan in the beginning. You can also opt for the profile optimization package so that you get an increased reach. 

Start before it is too late. It is now or never.  

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Blog date 09-07-2020
Category : Digital Marketing

Google My Business Profile Optimization Techniques-2

Google My Business profile optimization techniques are simple. You just need to allot less than an hour to complete it and make sure that you share posts on it just the way you do on your other social media accounts. By doing this, be sure that you are on the right track to rank higher in your local listings.

If you are talking about local SEO, registering your business on Google My Business is a must. After successful registration, Google My Business profile optimization is wherein you put your local SEO efforts to use.

Without much ado, let us leap into Google My Business profile optimization techniques.

After successful verification, Google My Business takes you to your dashboard. It is here that you define your business and get more people to visit it. And, of course, our Google My Business profile optimization techniques start here.

What are Google My Business profile optimization techniques?

On the left side of your dashboard are the features of Google My Business like

· Posts

· Info

· Insights

· Reviews

· Messaging

· Photos

· Products

· Services

· Website

· Users

You have the option to even create ads or add/manage locations. Let us see what relevance each one holds for local search optimization.

 

Info

Here you fill in all the basic and necessary details of your business. This is the first and foremost thing that is visible to the customers. You have to fill in/edit details like-

1. The name of your business

2. Its category and sub-category

3.  Address

4.  Service areas

5.  Timings of service

6.  Special hours if any

7.  Contact details

8.  Website address

9.  Attributes (like special highlights, wheelchair accessible entrance, amenities, offerings, accepted payment modes, planning)

10. Description (750 characters in total, of which only the first 250 characters appear in the viewer’s page succeeded by ‘Read More’ link)

11. Opening date

12. Photos             

Fill in all the details as it helps customers to know more accurately about your business. Apply and save the changes you have made.

Use your business-related keywords and search phrases in the description. The description can include a brief introduction to your business or any other important message that you want to convey.

You can also customize working hours for holidays or special events.

Note:

1. Anyone can suggest an edit to your business listing. So, you must fill in the right details rather than someone suggesting it for you. 

2. Sometimes, it takes time (2-3 days) for Google to make the changes visible on the local listing.   

 

Photos

Business listings with photos receive 35% more clicks and 42% more requests for driving directions to the business location.

The photos help the customers in locating your business. It also gives them an idea about your store, your team and the products or services. In the photo section, you have can upload photos regarding the-

1. Interior of your office or business location (upload the photos of interiors so that the customers know beforehand how your business looks. It is very useful for restaurants, coffee shops, library, clinics, studios, classes, service centers and so on.)

2. Exterior (this helps customers identify the building from the exterior as they approach it) 

3. Products (the customers know and get a better understanding of the available products or services in your business)

4. Logo (this gives a distinct identity to your business)

5. Cover photo (Google does not guarantee you that this will be the first image displayed for your business, but add it to boost your local SEO)

6. Team (Add lively team photos either individual or group so that customers feel connected)

Depending on your business type you even get to upload photos of-

--> Common areas

--> Food & drink

--> Photos at work

--> Rooms

The best standards in photos for Google My Business optimization are-

· JPG or PNG

· 720*720 pixels

· 10KB to 5MB

· As natural as possible (No use of excessive filters.)

You can also upload videos about your business and its offerings. A short video regarding the products and services you offer will help you stay ahead of your competitors. Remember, it is best when you get your video done from a professional. The video guidelines are-

· At least 30 seconds long

· 100 MB file size

· Good resolution of more than 720p

The problem with uploading videos is that it gets mixed with the photos. So, a video will not be placed at the first of the photo list. Nevertheless, product photos help customers in their purchasing decisions.  

This photo section on the dashboard segregates photos uploaded by the owner and the customers. If you find that any of the customer-uploaded images are irrelevant or offensive, then you can remove them.  

 

Reviews

The ratings and reviews hold considerable importance in customer decisions. We all know that better reviews are good for any business. Encourage customers to review you on Google and leave feedback.

But, sometimes, businesses do get lesser ratings and bad reviews. You can always ask for one more chance from an unsatisfied customer. This will imply to the customer that you take the complaints seriously and work to resolve them.  

The review section shows all the ratings and reviews. Reply to these reviews for better local search optimization and customer satisfaction improvement.

Moreover, replying to reviews helps in trust-building and influences other people to leave their reviews.

Google My Business now provides a shareable link for ratings and reviews that can be shared with your customers. This link directly takes them to the rating section to encourage them to leave feedback.

 

Posts

This new feature of Google My Business helps you to connect even more with your customers.

Posting at least 2-3 times a week helps you get more clicks and boosts your Google rankings. Google offers the option to share this post on other social media accounts directly or through a copy link option.

Let us see how we can optimize posts on Google My Business.

Offer- Write posts about the discount offers or limited-time deals on products or services. This allows you to set a start and end date for the promotion offer. You can also add coupon code, link to redeem the offer and terms & conditions.

Event- Just like other social media accounts that allow you to post events, Google My Business also allows you to create a post for the event.

1. Event Title

2. Start & End Date

3. Event Details

4. CTA button like Call Now, Buy, Sign Up, Order Online, Learn More, or Book

What’s New- Whenever your business launches a new product or service, make it known to people using the ‘What’s New’ post. Moreover, adding the Learn More button gives you the option to add a link so that viewers can be taken to your business website.

Product- You can keep posting about your products frequently. This is one way of getting potential customers.

1. Photo or Video

2. Product Name

3. Category (create a new category or add it to the existing ones)

4. Price (either a fixed price or a price range)

5. Product description

6. CTA like Order online, Buy, Learn More and Get Offer

One more advantageous feature is that Google My Business shows you the brief post insight. What can you get from your Google My Business post summary?

--> Views of the post

--> Clicks

Each time you go to the posts section, Google provides a ‘new post views’ analysis and this pertains to the new views that your posts got that week.   

Posts are important when it comes to boosting your rank on Google. Google always sends post reminders to your mailbox. So, take advantage of it and upload posts on GMB at the same frequency as you post it on other social media platforms.

   

Insights

The holy grail of SEO, insights or analytics provides you with all the data regarding how customers reach out to you through Google My Business. It gives you reports on-

1. How the customers searched for your business (through direct, discovery or brand)

2. The search queries used by customers to find your business (keywords typed and the number of users for that keyword)

3. If customers viewed it on the search results or map

4. Action taken by customers (visited website, requested for directions, called you)

5. Photo views

6. Competitor analysis for the photo quantity

Remember, these insights are very important for every business to know from where it gets its customers. It even helps them to tweak information to get more potential customers to either visit their website or business location.

 

Messaging

Now, Google allows you to get messages from your customers directly on your mobile device. For this, you have to install Google My Business app on your cell phone. One installed, you can view messages directly and respond to them on the go.

 

Products

Here, you can add your products and services. You need to first name the product collection and then add the products under the collection. You can create as many product collections as you want and add products under it. Take for instance you own a home décor shop.

1. Dining- Product collection

                Wood Dining table- Product

                Marble-top dining table-Product

2. Living room- Product collection

                Sofa set- Product

                Armchair- Product

You organize the products in this way. You can also break it down further depending on how broad your business is.

Another feature is showcasing your product collection as best sellers or fall/spring/summer/winter collection.

In each product, you write the product name, its photo (compulsory) and other additional details (not mandatory) like the product price and description. It allows for a 1000 character description. Try to add keyword-rich product descriptions. After you have filled in the additional details, you can place buttons like-

1. Order online

2. Buy

3. Learn more

4. Get offer

When you opt for any of these buttons, you will have to provide a link for your button. Take for instance, if you opt for Learn More, provide a link to this particular product page on your website.

 

Services/Menu

It goes without saying that many of the businesses are service-based like online classes, beauty parlors, repair services and many more. Such businesses can take advantage of the Services section in their Google My Business profile. The services can be categorized into primary and subcategories inside it. For the sub-category, you can add the price of the service and a 300 character description. Try to include ranking keywords inside the description.  

The Menu section is for those businesses that are into the food business or even for spa and salon services. You can list the item, its price and description. 

 

Website

For those of the small businesses who do not want to invest in a website or find it costly to get one done, Google My Business has a solution. It offers you to build a minimalistic website for free. It collates all the data that you have provided in your business account and automatically designs a website when you click on ‘Create a Website’. You can

1.  Change themes (the theme is basic with changes allowed in font design and color)

2.  Edit text  

3.  Add photos

4.  Change language (In ‘Settings’)

Once you are satisfied with the basic website, you can hit on the ‘Publish’ button. This website address will show on your local Google search listing. Remember, Google My Business can show only one website listing. So if you already have your own website, then you have to choose which one needs to be listed.  

If you have more local business and your website is in English, you can take advantage of Google My Business free website to create it in the local language. Take for instance your business caters more to the local French population. If you already have a website in English, then publish your Google My Business website in French. List it on the Google My Business page. This will help you connect with the local customers. And, if you feel that it is not helping you get more customers, then there is always the option to ‘Unpublish’ (Settings-> Unpublish) your Google My Business website.       

 

Users

If you need to add more people to manage your Google My Business account, it is possible through this section. Basically, you can add users as-

1. Owners- Owners have all the capabilities as the primary owner but remember, there can be only one primary business owner. Owners can add and remove users and manage everything on Google My Business account.

2. Managers- Managers can also do the same as the owners, but cannot add/remove users and remove the listing.

3. Site managers- They can edit some main business information like address, contact number, working hours. In addition, they can manage posts, respond to reviews and download insights.

To add more users, click on ‘Users’. At the top right corner of the opened page, you will find ‘Add User+’. Click on it. Now, you can enter the email address or name of the user you want to add. Next, select the user’s role (owner, manager, site manager). The user will receive an email and when he clicks on the accept button in the email body, he will be added to your Users list. Google My Business also has provisions for canceling the user request or removing any added user. 

 

Conclusion

Taking advantage of Google My Business for online businesses is easy. Once you complete your GMB profile optimization what remains is consistent post & photo uploading and review management. 

Have you optimized your profile on Google My Business? If you want expert help, contact a good digital marketing agency that will help you set up the best profile so that your business comes on the top of the search engine’s rank page.   

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Blog date 09-06-2020
Category : Digital Marketing

22 Best Social Media Strategies to Gain Genuine Followers

 

How to get more genuine followers on social media like Facebook, Instagram, YouTube, and TikTok?

This question still haunts many of the small businesses and startups. No, you don’t need paid campaigns to get more followers. It is possible to get loyal followers on your social media accounts with simple strategies.  

Here, we list some of the best social media strategies to gain genuine followers.

Identify Audience And Their Preferences-

1. Identify Audience- The first step in your social media strategy is to identify your target audience. Identify the key factors like their age, gender, location, preference, job, interests, etc.

2. The Right Social Media Platform- It makes no sense to be active on Twitter if most of your target audience hangs on Instagram. Identify which of the social media platforms your audience prefers.  

3. Preference of your target audience- Once you make a list of your audience’s social media platforms, understand the type of posts they prefer. Do they prefer informative, humorous, light, or serious stuff? Your future posts will be based on their likings and preferences.

Research And Planning-

4. Target audience- Do not go for quick hacks like acquiring paid followers through third-party tools. Keep your posts consistent, creative and engaging. You will gain natural followers over a period of time who will develop an affinity to your brand.

5. Research- The internet gives you many examples of enterprises that have succeeded in getting more followers through their successful social media campaigns. Follow their story and learn from their strategies.  

6. Competitor Analysis- Believe us, snooping on your competitor profiles helps you to get ideas. Collect as much as data possible about their follower preferences and the types of campaign creation.  

7. Campaign Objective and Goals- Identify your campaign objective. Of course, it is to get more genuine followers. Also, consider promoting your new product or compelling them to visit your website for purchases. Once you have identified your objective, design your campaign to achieve this goal.

8. Strategies for each social media channel- You need to work on each channel individually and follow the best practices to ensure that you maximize your results. For instance, photos work best on Instagram while the video format is popular on TikTok and YouTube.    

Create And Optimize Your Social Media Profile  

9. SMO- Your profile on social media platforms should be up to date. If you are using a business account, you can use additional features provided to list and sell your products online or at least generate inquiries. Posts should not be limited to feeds or timelines only. Take, for instance, Instagram. Make active use of tools provided like stories, feeds, highlights, hashtags, live videos, etc to reach the maximum audience.

Increase Followers And Customer Engagement-

10. Upload Content- Be original, be creative. Post on trending topics. Understand your audience preferences before you post. Let the image quality be good. If your posts are boring and not of ‘agency’ quality, you will gradually start losing your followers.

11. Optimize Posts- LinkedIn has the ‘alt image’ option for the image you have uploaded. Instagram, YouTube, and TikTok work on hashtags. Facebook provides location tagging, CTA buttons, tagging, links, etc that works to our advantage. Use appropriate tools on each social media channel to optimize your posts and increase visibility.

12. Uploading Frequency- Consistency is the key when you want to increase your followers and keep them engaged. It cannot be that you post on one day and wait till you get good content to post the following week.

     → Facebook- Upload 2-3 daily posts

     → Instagram- 3-4 daily posts with 5 hashtags for each post. Let one of the hashtags be that of your brand.

     → Twitter- Upload at least one tweet daily. Use 5 hashtags for it.

13. Time for uploading- Use analytics of your previous posts to know the time and days when user engagement is the most on your social media account. Schedule the right time to post content.  

14. Contests & challenges- Freebies and offers through contests and challenges attract followers. Design a campaign when you launch a new product and involve contests, innovative hashtags, and challenges to increase followers and awareness for the product.    

15. Use social media tools- Tools like Twello and Hootsuite help you to manage multiple social media accounts. It simplifies your social media efforts and helps you to take a disciplined approach to schedule posts.

Build Follower Interests-

16. Video Content- Videos on social media channels get the highest views. Live videos of a new product launch or videos of unboxing products, product features, product working & its usage, testimonials, events, conference, and interviews help in customer engagement.

17. Influencer marketing- Influencers help to get increased followers through brand awareness. Also, include micro-influencers who have around 10,000- 20,000 followers. These people have a better rate of customer engagement.  

18. Share- Create easily shareable content on your social media accounts. Share your blogs, offers, and product link on every social media possible so that viewers get to know of your posts and products.  

19. Customer engagement- Be active on your social media. Reply to viewer comments. Solve their queries and do not write in an aggressive tone when they post negative reviews.

20. Group & Forums- Join groups related to your product or niche and actively answer questions there. Drop links to your blogs or website through these forums.   

21. Paid campaigns- Paid campaigns are a great way to get initial traction. But before you go for it, optimize your profile, get a decent amount of followers and have a good amount of creative posts on your page.   

22. Analyze results and work on it- Be it your paid campaign or posting content, always analyze the results. It gives a good insight into what type of content works. You can work on the results and tweak your campaign to increase your followers.

Conclusion

Work on these social media strategies to gain genuine followers. Be consistent. Love your followers. Understand them. They seek creative stuff that engages them. As long as you keep providing them interesting posts, they will not only follow your profile but also promote your brand. We have the best value-driven social media plans to help in increasing genuine followers who will stay with you forever.  

 

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Blog date 15-06-2020
Category : Digital Marketing

Are You Doing This For Content Optimization?

As clichéd as it may sound, but you cannot deny the fact that the content of your website is vital to the search engine ranking.  

But how will customers come to you when there are millions of websites offering similar content? 

It is simple, your content has to be first brought to the notice of the search engine bots or it has to be search optimized. 

Search Engine Optimization (SEO) is like a window to the outside world. Without it, your website has no value.

Having an e-commerce website forms one aspect of online marketing.  But reaching out to customers and the ways to do it forms the core of any content optimization initiative.

We have listed 25 important website content optimization techniques for better reach and ranking.

 

25 Important Website Content Optimization Techniques- 

 

Content is indeed the king. Period. Let us see some content optimization techniques here.

1. User-Value Content

We cannot stress enough that you need to write what the customer wants. When you do that your customers will reward you in the form of shares and clicks. This will automatically rank you higher in the SERPs.     

2. Keyword-induced content

 Before you start writing, know what your viewers are searching through keyword research. Get all the related keywords that can be infused in your content so that it is a healthy combination of what the viewers need and targeted keywords.  

3. Targeted Keywords     

The best way to know better about the targeted keywords is by bidding on some keywords in Google Ads. This gives you a fair idea about the traffic driven to that keyword and also the other alternatives.

4. Long-tail Keywords (Deep content)     

Intelligent machine analysis now understands deep content. So Google will definitely rank pages that include long-tail keywords or have actual content in it. 

5. Content Length              

Lengthy content of about 1500-2000 words per page is still significant as per the Google ranking guideline. Articles that give valid answers to user queries attract more users and social shares.

6. Title & Meta tags

Write a small title that matches with what the users might be searching for. A keyword-induced title will also help you get better searches. 

7.   Recontenting blogs     

Consistently update the old blogs of your website by adding the latest news. Take a few related short blogs and combine them into one. 

 

Shares and links form an important content optimization technique to reach out to more customers and the way to go about it is written here.

8. Shares on social media platforms

Generate as many backlinks as possible to your website homepage. The best way to generate backlinks is to share it on various social media platforms.

9. Community involvement

Your content should have lasting value. You can provide it by encouraging forum discussions and conducting online surveys. 

10.  Retargeting Customers                  

Channelize customers who are curious about your product. Retargeting content to the potential customers who have had initial interest will give you leads and you earn them back.

11. Social Media Influencers          

It is the age of social media influencers. Collaborate with influencers and get your product reviewed from them. Request them to be your guest blogger.

12. Backlinks 

Better content will also earn you the much-desired backlinks from higher ranking websites thus helping your website position.

 

Visual content forms an integral part of content optimization and if you master its technique, you have better chances of ranking faster.

13.  Appealing visual content                

Create appealing content like images, memes, videos, animations related to trending topics. This will ensure that your content is searched more and stays at the top of the search pages list.

14.  Alt tag on images

The search bots do not consider the text embedded in the images and visual content. So, always place a transcript of the visual content in the description column. The alt tag of your image also helps in content optimization. 

15.  Image Optimization          

Optimize your image before uploading them on the website. Use compression tools to reduce the image file size but keep the quality intact. Use HD-quality images as much as possible.

16.  Visual Link sharing  

When users use links instead of embedded code of your visual content, it strengthens the chances of rankings. 

 

There are some general content improvement techniques or fixes that count to help your website get noticed by the search engine bots.

17.  Providing external & internal links 

Improve the content by providing internal as well as external links. The links have to be redirected to the top-level pages. 

18.  Multiple language translations

Google rewards websites that have multiple language translation options. There are various tools and plugins available to translate the website content into different languages and optimize it.

19.  Fast loading pages

Be sure to have a blog page that loads fast so that viewers stay on the page rather than moving back and forth the search pages. 

20.  SSL encryption

One simple but effective tip is to switch to https protocol. The SSL encryption will make your site secure.

21.  Fixing broken links    

Fix broken links to increase the chances of your website ranking better.

22.  Customization tools

Include customization tools for your users to help streamline experiences and make your site more user-friendly. The search engines are surely going to reward your site for it.

 

Content analysis is the core to know if there is room for content optimization improvement and each website should pay utmost importance to it.

23.  Analyze top-ranking pages

Always observe and learn from the top-ranking pages to know how they market a good trending content.

24.  Competitor Analysis          

Study the competitor website to know what users like or dislike in their products/services. This will give you insights to pitch your brand against your competitor.

25.   Analyzing Bounce rates             

Pay attention to the bounce rates. The more the users stay on a particular page, the more chances that it will get ranked higher. 

 

Conclusion

SEO algorithms keep changing and every day is a new challenge. You have to enforce policies to go along with the customer preferences, Google rankings, target audience, optimization of websites, etc.

Content optimization is a continuous process. To maintain the relevance of rankings, it is necessary that you work on it without stopping.

Go through the 25 important content optimization techniques listed here. Check all the above boxes as you work on it. Gradually, you will start seeing the results. If you cannot devote time to it, it is better that you hire the services of a digital marketing expert who will work on your website content and optimize it for increased reach.            

 

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Blog date 23-06-2020
Category : Mobile Application

How to make the best-selling Yoga App?

Yoga is a powerhouse that when practiced regularly keeps you fit and healthy. The western world is embracing Yoga like never before and if you are inclined to make this accessible to everyone, this is the opportune time for it. If you are a Yoga guru you have this wonderful opportunity of spreading a healthy way of life and also monetizing it. You can also partner with renowned Yoga gurus and together look for opportunities in this network.

If you are wondering why we are stressing on Yoga apps, we will let you know some mind-boggling search statistics about the Yoga meditation apps.

 

Yoga-related Search Statistics:

  1. The number of people practicing Yoga in the U.S has jumped from 18 million in 2008 to around 55 million in 2020.
  2. The revenue earned through Yoga is expected to reach 11.6 billion U.S dollars in 2020.
  3. The searches for Yoga and meditation apps grew by a whopping 65% in the US
  4. The search for fitness-related clothing and shoes have grown over 135%
  5. The most searched keywords related to Yoga apps are “yoga for beginners app” and “mindfulness apps”.    

 

Why invest in a Yoga app?

Let us now have a closer look at what the stats speak and why investing in a Yoga mediation app makes sense.

  1. In the US alone, there is surging popularity for Yoga sessions and most of the people prefer to do Yoga from their homes. Many are willing to take personalized classes for the same. 
  2. The mindfulness app “Calm” earns revenues worth 2 million U.S dollars in global app revenues.
  3. In the US, a person interested in Yoga is willing to spend $40 on a one-time unique Yoga experience.
  4. More than 6% of the people are ready to spend $100 on personalized Yoga sessions.
  5. On an average, a person involved in practicing Yoga spends $90 per month on classes, accessories and workshop attendance.
  6. 24% of people opt for a guided video Yoga session on an app.
  7. 47% of the people would prefer classes by a teacher to maintain a wellness routine
  8. 67% of the surveyed people practice Yoga at home
  9. 37% of the respondents are new to Yoga and 27% opt for beginner levels.
  10. 20% of the people prefer experimental forms of Yoga like laughter Yoga, 5 minute Yoga, or an aerial Yoga.

A Yoga app, when effectively designed, can attract millions of downloads provided you offer customers with exhaustive Yoga resources like videos, blogs, and expert Yoga guru guidance through live sessions.

 

What are the must-have features in a Yoga app?

1. Sign in/Sign up

Most of the Yoga apps will have a free registration process. The sign up is through email, mobile number or social logins like Google, Facebook. The bulk of the Android Yoga apps make money through in-app subscriptions and ads.

2. Subscription Plans 

The subscription plans can be based on the type of Yoga, duration or experience level. The beginner Yoga, expert-level Yoga, advanced level Yoga helps viewers choose their plans. Then users can opt for monthly plans or pay an annual subscription fee. Also, you can offer a one-time plan that includes a mix of videos, music and access to live sessions. You can also offer the users personalized plans based on their goals. It is always advisable to provide greater flexibility in the subscription plans for your Yoga app success.  

3. Yoga Sessions

Under this, the Yoga gurus teach Yoga poses so that the subscribers can practice it properly. Personalized Yoga sessions include a combination of Yoga videos, online consultation through chats and videos and live sessions so that the teachers can guide their students to perform Yoga.   

4. Live Yoga Sessions

Live Yoga sessions from teachers or guest Yoga gurus help you get increased customer engagement. The 5-min Yoga apps or the 30-minute Yoga apps are gaining popularity since many have time constraints. A quick live-yoga session gives users the benefit of having performed Yoga in less time.     

5. Yoga Videos

Some of the videos can be provided for free viewing to registered users. Give importance to create good quality videos so that its viewers are enticed to sign up for regular sessions. Many of the popular Yoga apps have more than 10,000+ videos for the users so that they never fall short of resources to practice. Also, depending upon the subscription plans, the users can download the videos and watch them at their will.  

6. Voice Instruction

This feature is for those users that prefer only audio instruction while practicing Yoga. The audio will guide users to perfect their postures and breathing techniques while practicing Yoga. The guided Yoga app is gaining popularity and is preferred by beginners.    

7. eStore

The Yoga apparel and Yoga mats are in-demand and you can earn a handsome profit by selling the Yoga accessories. Also, you can sell Yoga CDs and books through the stores. See to it that the payment gateway is easy and hassle-free. Also, add the shipment tracking feature for the ordered products.

8. Yoga Music

People need to listen to some soulful music while doing Yoga. You can collaborate with musicians and provide music streaming feature in the app. 

9. Yoga Blogs

The blog section will be a mix of topics related to Yoga like healthy eating, benefits of Yoga, meditation etc. You can invite guest bloggers like doctors, health experts, nutritionists, mediation experts and other Yoga practitioners to increase user engagement.

10. Community Platform

This is basically for users to chat and share information. Also, it connects the teachers with users for expert guidance and suggestions.  

 

The Yoga app will basically have an admin panel, user panel and teacher panel (if you have partnered with other Yoga gurus). Let us take a brief introduction to all these.

1. User Panel-

The user panel is what connects the user with the app. It allows the user to manage their profile and Yoga subscriptions including the Yoga store purchases.

Registration--> 

Any user will be guided to the registration process to enroll in the subscription plans.

Once enrolled, they will have their personal dashboard wherein they can manage their profile.

Session management--> 

It displays the plan purchased and its details like classes attended & remaining, Yoga teacher, and so on.

Profile management--> 

Yoga app profile also includes personal height, weight, and fitness details like Yoga time, calorie count, workout history as per the calendar dates and many such unique features.

Order management--> 

Users can track their ordered items and view purchased history.

 

2. Teacher Panel-

The teacher panel is for the individual Yoga teachers to manage their profile and sessions. If admin gives them the rights, they can even upload videos and blogs from their dashboard.

Registration--> 

The teacher registers in the app and enters all the required details.

Profile management--> 

In profile management, a teacher will update their qualification and experience. The user ratings and reviews for the teacher will be displayed on their profile. Under the profile management, a teacher can schedule and keep track of their sessions. This will include a display of their daily/monthly sessions, canceling classes, substituting teachers, calendar management, upload videos, launch live videos and many other features. They can take up sessions based on their availability. Another important feature in their profile would be payment management. 

 

3. Admin Panel-

The admin panel will be a detailed dashboard that lets them control and manage every aspect including the teacher panel and the user panel.

Let us see the admin panel features:

  1. The admin can add, substitute, remove teachers, manage the payment details for each teacher and schedule sessions for teachers.
  2. The admin will be able to manage payment like keep track of the user subscriptions, Yoga store payments and teacher payments.
  3. The admin can manage inventory, shipping and transactions in the Yoga store.
  4. The admin can manage video, music and blog uploads and assign editing rights to teachers too.
  5. Session management like scheduling session dates, time, or deleting them can be done by the admin.
  6. The admin dashboard allows for adding and modifying Yoga courses or categories.
  7. The admin dashboard contains the real-time report of app visits, page clicks, payments, video views and so on.

 

Other features:

Reminders--> Give users the option to set reminders to adjust the posture, manage breaths, drink water or practice Yoga.

Customization--> Viewers can be given the option of picking Yoga sessions based on the focus of a body part, speed of Yoga, instructor, type of Yoga, and so on.

Push Notifications--> This helps you to update the viewers of any special live sessions, updated videos, music or new product launches.

Ratings & Reviews--> Ratings & reviews for subscription courses, teachers, and videos help users to select the right resources. Also, it helps the app owners to know what tweaking is required to make the app and the programs better.

Create Mix--> Users are given the option to select their sessions based on their needs, timings and speed.

 

Android or iOS Yoga app?

If you are targeting the US market, an iOS Yoga app is necessary. The Android Yoga apps are not far behind as they target their customers through advertisements and other monetization strategies. You can also try with a cross-platform MVP to begin with and launch a native mobile app when you are completely satisfied with its functioning.

 

Conclusion

A Yoga app designed perfectly and having the right resourceful content and features in it is a great way to spread a positive way of healthy life and also earn from it through increased downloads. Do you intend to spread this positivity? Do you see the potential of earning income through it? Contact us today. We will design the best iOS Yoga app and Android Yoga app for you. 

 

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Blog date 03-07-2020
Category : Web Application

Does Your MLM Software Have These Features?

What is MLM software?

MLM business is all about earning through product sales and network marketing. Now, imagine the amount of manpower, resources, time and effort you need to maintain and manage this huge network and the payouts. The downline income calculation, the genealogy tree management, the product inventory & sales- all these and much more are to be taken care of accurately in the MLM business.

This is where the MLM software comes into the picture.

MLM software is a complete IT solution to simplify and manage all the tasks related to multi-level marketing.

The MLM software provides complete automation to manage the multi-level marketing business efficiently. It provides a holistic solution right from genealogy tree management, payout calculation, inventory management, sales records, and much more.

MLM software has many benefits. All-in-all, it is a tool that helps you to focus on your business and attain its goals.

 

Features in MLM software

Any MLM software both in web app form or mobile app form will have three main sections:

1. Front Panel

2. User Panel

3. Admin Panel

Let us look into the MLM software features in each of the sections.

 

MLM Software Features- Front Panel

This consists of the home page which will have a general layout of the MLM business, its products, and a bit of information about the company.

1. Registration/ Sign in

There will be a section for new member signup and registration including existing member login.

2. About MLM Plan

A page dedicated to the MLM business including the plan details will be shown.

3. Product Page

The products marketed by the company with the image and other details will be displayed on a separate page.

4. Gallery

A gallery with achievement photos and event photos helps get more customer engagement.

5. Legal Documents

A section is to be assigned to show the company registration form and other supporting legal documents.

6. About Us/ FAQ

There will be an About Us page & a FAQ page regarding the business and its products.

7. Terms & Conditions

A Terms & Conditions page will be dedicated to the rules of the MLM business for the members who are interested to join the network.

8. Contact Us

There will be a contact page or a grievance submission page for customers to submit queries regarding the business or products.

 

MLM Software Features- User Panel           

The member panel or the user dashboard is from where the individual MLM members or distributors can view and manage their profiles, sales, income, payouts and rewards. The dashboard will offer a general overview of the payouts, e-wallet, sales record, hierarchy and other important details. Each of these can be viewed in detail.    

1. Registration

The member panel will first have a new registration section wherein firstly, the sponsor ID and the e-pin code will have to be filled. Later the username and password generation is completed. The next step is filling the profile details including bank details.

2. Profile

The profile section gives details like name, address, contact number, sponsor ID, bank details including password change and logout facility.

3. New Member Sponsor

The other is the sponsor member section that will help the user to join new members or sponsors to their downline.

4. E-Wallet

The member panel will have an e-wallet section that will display the total amount in the user wallet. The incentives and payouts can be added to this wallet and in addition, the user can transfer money to the wallet for purchases.

5. Genealogy

The genealogy section is basically the tree view that will have the details of the downline and the direct members added under the user.

6. Purchase

The purchase section will display all the product purchase details like the purchase history, order tracking, payment made and so on.

7. Sales

The sales section will have details of sales history like the sales accomplished at each level or for a specified period and the sales target to be completed to get to the next higher level.

8. Payout

The payout section will have a lot of parameters based on the MLM plan structure like incentives, rewards, downline income generated through sales, income through recruiting and so on. The user has an option to transfer this earned amount to the e-wallet.

9. E-Pin

The e-pin generation section will have the e-pin generation for various processes like new member registration, purchase, package upgrades, payment transfer to the e-wallet and many more. This makes the transactions secure and manageable.

10. Team

The team section will have complete details of the MLM business team including the managers and leaders to whom the user has to report.

11. Levels

The level section will have details of the level completed and the target needed for the next level completion. It will also give details about the rewards to be achieved for level completion.  

12. Rewards

The reward report section will have details of the payout generated through incentives and bonuses. The user can view it for a specified month or year.

13. Upgrade Plan

The upgrade section will enable a user to upgrade the account to a higher package through the e-pin code. This section will also have the previous upgrade report including the amount, date and year.

14. Withdrawal

The withdrawal section allows the user to put a payout withdrawal request. Once a withdrawal request is initiated, the tax deductions are calculated and the remaining amount is deposited in the specified bank account. This section will also have previous withdrawal history.

15. Query

The query or the support section will help the user to generate a query regarding the MLM payout, genealogy, downline, purchase or anything. A query ticket will be generated and the user can view its latest updates here. Also, the previous query statements can be viewed here.

  

MLM Software Features- Admin Panel

The admin panel will have the profile management just as the user panel. Apart from this, everything else is different in the admin panel. The admin dashboard will open to display the profits, sales, revenue, members, statistics and so on.

1. Login

The entry into the admin panel is through a secure login.

2. Profile Management

The profile management will include name, contact details, password change and logout facilities.

3. Plan Management

The plan/package section is where the admin can view all the existing plans and edit or add new plans if needed.

4. Genealogy

The genealogy section will have the downline list with members and their IDs.

5. Members

The member profile section will have details of all the registered members with a search member/ID facility and any modification is possible from here. Also, the KYC of new members can be reviewed and accepted from here. The individual member status with details like join date, downline, ID and achievement can be viewed is also provided.

6. Products

The product section is from where the admin does the inventory management and gets to access the sales records. Any product can be added or edited from this section.  

7. Withdrawal

In the withdrawal request section, the payout withdrawal requests from members are displayed for the admin’s approval.

8. E-Wallet

In the e-wallet section, the admin gets to view all the transactions made in the e-wallets of the members.

9. Payments

The payment section allows the admin to transfer the payout amount to all the member e-wallets or directly to their bank account. The tax calculation and records can be fetched from here.  

10. Support Query

The query/support ticket section will have the member queries to be resolved.

11. Feedback

The feedback section contains the posts received from the Contact Us main web page.

12. Banners/Popup

The admin can make changes in the home page like uploading banners, adding FAQs or editing the address. The admin can also set up the popup box so that the users get to see it at the time of login.

13. SMS/Email

Another important feature is the SMS and email integration wherein the admin can configure SMS and emails to be sent to members or other clients.

14. Tree Pairing

The admin section also contains the MLM structure like levels, tree, pairing, hierarchy and much more.

15. Payouts & Commission

The main part is the commission & payouts that have the income generation details of all the members. The payout closing will be displayed either daily, weekly or monthly as per the plan.   

16. Statistics

The statistics page will display various statistics like new members joined, sales, profits, revenue for a specified period. The page can be designed to display statistics in the form of pie charts, bar graphs or tables as per the requirement. The level-wise report can also be generated.

 

Where to buy MLM software?

The important question when you plan to start MLM business would be “Where to get MLM software?” There are many MLM software providers, but get it designed from an expert MLM software provider. They easily customize the software as per your business needs and incorporate the latest unique features that will help in boosting your MLM business.  

Conclusion

The MLM software features depend to a large extent on the MLM type. If you are planning to start MLM business, would you settle for a cheap MLM software or the one that may cost a little more but offers all the latest features that will help in your MLM business management?

We would advise you to include the latest features in the MLM software so that it helps in easy MLM business management. After all, a good design MLM software is better than one that needs constant upgrades. 

 

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