An online store is an investment. Before you invest in anything, you work out to see if it is worth the investment. The same goes for an e-commerce website.
Why should I invest in an online store?
What are the advantages of an online store?
How much will it cost to set up an online store?
How will I manage my online store?
Many of the businesses have questions ranging from the initial need to the final e-commerce website support.
Here, we will try to answer your questions and tell you why an online store is a must in 2021 if you are to make profits in your business.
Let us present to you some statistics on online stores.
These statistics speak volumes about the success and future of online shopping. It is here to grow and there is no stopping it.
The benefits of having an e-commerce website are immense if harnessed in the right way.
Easy website management-
If you are a small business, use a CMS e-commerce website for easy uploading of products and content change. Any new offers or new product launches can be easily handled with less technical knowledge.
Undoubtedly, an e-commerce website helps businesses to reach more people globally. An e-commerce website acts as good support to your traditional marketing techniques.
An online store is also about helping local customers know about you. This way, you make your position strong in the local market. Listing your business and website on Google My Business helps the locals find out more about your online store and its products.
People buy products almost immediately when there is a sale. So promotions in the form of discounts and offers attract people to make that online purchase. Spreading your offers all through the year also helps. If you own an online store that sells shoes, you can opt for a kid’s sneakers sale during the start of their vacations, sandals for summer, all-weather shoes for monsoon, party shoes during Christmas & New Year and so on.
Showcase the best-
Trending products, bestsellers, discounts- all these help you to showcase the best on the front page to your customers. This way you guide your customers to purchase the best. Also tactics like only 1 left in stock or free shipping if you buy before 2 hours help in impulsive buying.
With an online store, giving a personalized shopping experience to customers becomes easy. Amazon starts its prime day sale one day before for its prime customers. Also, they provide free shipping of many products to them. All this makes the customer feel like a king. This increases brand loyalty and sales.
Educate customers about products-
An e-commerce website helps you to educate your customers about products and offers and how it is beneficial for them. The product page helps you to give its details in a beneficial way through written content and appealing images.
Support to physical shop-
An e-commerce website supports your physical store. It builds credibility for your business. People are more likely to visit a shop that already has an online presence. Also, many of them prefer to go through the products in your online store before visiting the physical store to make the final purchase.
With an online store, you can select your target audience and location. Do you want to sell products only to people aged above 40 in the US? Yes, an online promotion to send this particular category to your e-commerce website is possible. You can categorize products and guide your customers easily so that their search becomes easy.
One of the biggest advantages of setting up an online store is reducing the dependency of having a physical shop. It means fewer costs and easy management. You reduce having to be dependent on employees for sales. Product uploads can be outsourced. Online promotions can be assigned to a digital marketing agency remotely.
Easy customer interaction-
Live chat helps you to connect with customers instantly and resolve their queries regarding products, prices or shipping policies. This way you offer a more personalized service to your customer.
More customer data-
An e-commerce website gives a lot of insights into customer behavior and preferences. You can find out the products that sell the most, the most visited page, if a particular offer has worked, the age group of customers visiting your online store, the days & timings when it is visited the least or most and so on. This helps you to align your marketing strategies based on the insights.
Your online store remains accessible to your customers all days and at all times meaning your online shop is never closed. This helps you to connect to people across different locations and time zones.
Remote store management-
As much as customers from any corner of the world can visit your e-commerce site, you can also manage your online store from anywhere at any time. All you need is a mobile and a good internet connection.
Has your customer added products to the cart but abandoned them without buying? Has your customer wishlisted any product? Has your customer added a product to the cart and then removed it? You can create customer retargeting ads to target such customers to land on that specific product page so that they change their minds and make the purchase. This customer retargeting will not be possible through a physical store.
With an online store, your customer gets the privacy to shop and make the purchase at leisure without the salesman trying to impose shopping on them. The live chat helps such customers to resolve their issues. This non-invasive form of shopping helps customers to have a more relaxed shopping experience.
Scaling the business-
With an online store, scaling your business is easy. You just add new products to the categories that are getting higher visitors and increase your sales. You can also increase sales of new products on your online store through ads by making that page the landing page.
The important benefit of having an online store is the insane amount of profit that you can make. But, having an online store is not an overnight success. It takes years of consistent efforts and hard work to make your store visible to customers worldwide.
The price of setting up an online store is cheap. It is cheap when compared to the profits you get or the cost of setting up a physical store.
But first, consider these points-
Once done, let us consider some factors that will decide the overall budget.
The server, domain and SSL costs are recurring costs. So, it is wise to go in for a basic domain and shared server. If you have many products to sell or are eyeing to scale your website in the future, it is better to go with a private server.
The themes and plugin costs can be minimized by going for basic e-commerce templates.
The e-commerce development service costs depend on whether you prefer to have your online store through e-commerce platforms like Shopify or WooCommerce or you want to have it designed and developed from scratch. The benefit of developing it from scratch is that it allows you to customize your website and also make it future scalable. If this cost is something that suits your budget, go for it.
Another recommended option will be to select Shopify or WooCommerce and have it customized by any best e-commerce development company. They help you to select the theme and plugins and customize it based on your requirements and budget.
The features that you need in your e-commerce website solely decide the online store development cost. While basic features remain the same, what adds to the cost are the add-on services. But it is the add-on services that will make your online store unique and better than your competitors. Decide if the add-on features are adding value to your customers. If yes, go for it. It will be worth the investment.
And yes, while selecting an e-commerce website development agency go for the one that provides good services and customer support.
Managing an online store is very easy. The initial product uploading will give you a good idea about how it is done. You can also hire a good product uploader to do the job for you. A CMS-based e-commerce website is easy and you can make changes in the content and also upload new banners on your own. A good e-commerce website development agency will help you with customer support when you need it to upload the products.
Having an e-commerce website is beneficial when you study the growing trend of people preferring to make an online purchase. Also, it has low costs of setting up and once the initial cost is recovered, it is profits all the way!
It is the big good world of e-commerce. Online stores have gained tremendous growth over the decade and this goes on to prove that it definitely benefits the businesses.
Shopify and WooCommerce are two popular e-commerce platforms among the many that help individuals and businesses to set up their online store and start selling their products/services.
Both Shopify and WooCommerce (e-commerce website using WordPress) have a host of features that are a delight to anyone wanting to set up their online store. Both have their strong benefits and both have some disadvantages.
So, what really is the difference between Shopify and WooCommerce? In Shopify versus WooCommerce, which emerges as the winner? For this, let us get into the individual platforms and study them.
WooCommerce is free and charges only for the domain and hosting. But integrating third-party applications for a comprehensive WooCommerce e-commerce website needs that you need to shell out extra.
Free WooCommerce themes are available in plenty in the theme directory. But you can also purchase themes from external sources and integrate them into your WooCommerce website. Since WooCommerce is an open-source structure, you can customize the themes to create a unique website design.
For people who are already familiar with WordPress, the WooCommerce interface will be easy to use. The primary functions are placed on the left menu bar and clicking on them displays the tabs on the right.
WooCommerce doesn’t have any built-in POS feature. You have to use third-party plugins for WooCommerce POS. You can select the one that fits your criteria and budget from the WordPress directory or external source.
WooCommerce Product Data Integration:
The product XML or CSV file can be easily migrated to the WooCommerce website using any external export-import tool or third-party plugins.
Since it is basically an e-commerce website using WordPress, it offers excellent SEO support when compared to other e-commerce website builders.
WooCommerce does not have a default dropshipping feature. But it offers dropshipping plugins that help you find dropshipping suppliers and add products directly to your store.
WooCommerce Customer Support:
Apart from extensive documentation, a help desk is available for support in WooCommerce.
Shopify is one of the most trusted hosted e-commerce solutions. It runs on its own server and customers are charged a subscription fee. Enough email marketing tools are provided to complete your store setup. The store can be customized by coding to meet other individual requirements.
Shopify has 5 available plans on a monthly subscription model. They are:
Note: A free trial is available for 14 days.
Shopify provides enough themes that come in two or more template variations. They are minimalistic, clean and responsive. But the themes on offer are less when compared to other online e-commerce website builders.
The Shopify interface or the admin (user) panel is easy and hassle-free. It has clear segregation of content (topics) and the customizable area. It does not use the ‘drag and drop’ approach that may seem intimidating at first.
Shopify POS (point-of-sales):
With Shopify POS, you can sync your online and physical store inventory and sales. The Shopify POS provides you with relevant hardware too. Shopify POS Lite offers the basic features but you will have to purchase Shopify POS Pro ($89/month) if you want additional features like multiple location sales, custom-printed receipts and so on.
Shopify Product Data Integration:
With Shopify, it is easy to integrate the product data from your CSV file to Shopify or to migrate it from another e-commerce store.
It offers easy adding of headings, alt text, meta description and 301 redirects.
There are a lot of dropshipping apps in Shopify that allows you to sell the supplier goods easily.
Shopify Customer Support:
Shopify provides phone support when you request a callback. But the forums are a great way to get your queries solved.
WooCommerce is best if you are a startup with a low budget. But remember, some technical experience is required to build an e-commerce website through WooCommerce. If you can afford the subscription plan of Shopify, go for it. It is easy to use, secure, scalable and gives you a better experience.
If you are experienced in the technical and SEO aspects, go with WooCommerce because its features can be enhanced with plugins.
If you are interested in an online store, Daddys Code will build it for you at the most affordable rates. If you want your online store through Shopify or WooCommerce, we will help you with an affordable service fee. Let us know of your online store requirement and we will suggest the best based on your business, products, budget and timeline.
When one wants to expand a business through an MLM plan or when one wants to join a leading MLM company for extra income, one would need information on the latest top MLM companies in the world. This will give them information about what makes these MLM companies successful and what are their compensation plans.
MLM (multi-level-marketing) plans are best when one wants to augment their income or improve their savings. Also, a business can reach greater levels of success if it follows any MLM model. An MLM plan in business ensures that your product reaches new people in a cost-effective way. A company will increase its product sales if it has a well-thought MLM plan that has a good compensation plan to pay to its distributors.
Let us see the top 5 MLM companies in the world-
Sales: US $ 8.4 billion in 2019
Amway Corporation, a Michigan-based MLM company became a household name in the US by selling a vast product line including home and personal care products, dietary supplements, and electronics. Its distributors are paid commissions on the sale of products and also on recruiting new members to its direct-selling model.
Amway was established in the year 1959 by Jay Van Andel and Richard DeVos as American Way Association (Amway). Its first product was a concentrated liquid organic cleaner. Since then, it has established its presence in over 100 countries.
The Amway products are not available in stores. They have to be purchased from distributors. Amway has earned a name for itself because of the quality of its products and its presence worldwide. 52% of its total sales were in nutrition and wellness products and 26% in beauty and personal care products.
Sales: US $ 8.3 billion in 2020
Market America was founded in 1992 by James Howard Ridinger and his wife Loren Ridinger. James is a former Amway distributor. At present, Market America is headquartered in Greensboro, North Carolina. Its products include household cleaning products, dietary supplements, water purifiers, jewelry, personal care products, financial management and custom websites.
Market America sells many products like auto care, electronics, water filtration systems and oral hygiene through affiliations with other outside companies that advertise and sell these products. The independent distributors are addressed as ‘UnFranchise Business Owners’ and they can also operate their online retail website. The distributors earn money through the sale of products and by bringing in new recruits.
Sales: US $ 5.57 billion in 2019
Avon Products was founded in 1885 by David. H. McConnell and is based in London, United Kingdom. Its main products are cosmetics, clothing and perfume. Initially started in New York, it first sold only perfumes and was registered as California Perfume Company.
Avon sells products in more than 100 countries. It shifted its headquarters to London in 2016. In 2019, Brazilian beauty company Natura purchased a 76% stake in Avon Products making it the world’s fourth-largest beauty company.
Avon Products operates training centers in some cities and they have a small retail section in which they sell skincare products. The main chunk of their profits comes from multi-level marketing in which they recruit Avon ladies and Avon men to do the direct selling of products.
There is ambiguity regarding Market America or Avon Products being the second largest direct-selling company worldwide.
Avon Products has already closed shops in France, Australia and New Zealand. Its sale is continuously dipping since 2014 and now it remains to be seen if the acquisition by Natura will infuse life to it.
Sales: US 4.89 billion as in 2018
Mark. R. Hughes is the founder of Herbalife Nutrition that has its headquarters in California, U.S.A. This multi-level marketing company sells weight management products, dietary supplements, personal care products and sports nutrition. It operates in 100 countries and has a network of independent distributors of about 4.5 million.
Herbalife’s first product was a protein shake, a weight management product. This Formula 1 protein shake is a soy-based meal replacement and even now remains the company’s best-selling product. In the USA, a member can join Herbalife as a member and get a discount on its products or join as a distributor to earn extra income. The members cannot sell products or are not eligible for rewards.
Sales: US $ 2.68 billion as in 2018
Nu Skin Enterprises is an American multi-level marketing company founded in 1984. It sells personal care products and dietary supplements. Its products are sold in more than 50 countries and it has about 1.2 million independent distributors.
It sells personal care products under its Nu Skin brand and dietary supplements under the Pharmanex brand. It also sells antiaging products under the ageLOC brand. It has its head office at Provo, Utah in the United States.
An MLM company succeeds when it has effective management of resources. An automated MLM software/website/app will help in organizing the downline and the payouts. MLM websites and apps help distributors in easy management of their sales and incomes. It also helps for easy communication between the distributors and their team leaders.
If you have any requirement for MLM software/website/app, you can count on us. We have the best website developer and designer who will design websites and apps that will help you in easy management of your MLM business.
The best way to grow your business and increase its brand awareness is to sell it through multi-level marketing (MLM) plan. Also called direct selling or network marketing, this type of plan succeeds when the members have a strong network and use it to join new members in the plan. This way, the products/services get sold and you reach a wide customer base. This MLM plan works when you offer attractive incentives and profits to the members.
Each MLM plan is structured depending on what a business wants to achieve and the product/service that it wants to sell. An MLM has many types. A business may want to achieve more customers, more product sales, target a specific location or group and so on. Based on this, the MLM type is decided.
The reason why MLM business is popular is that it offers a chance of income from top to the bottom of the tree. IN any MLM plan, you join as a distributor under someone. You start to enroll people under you. When the people under you make any sale, a small part of the profit gets distributed among the upline members. If the right people join under you, you are guaranteed a good income from your downline. The people under you also ensure the same and hence everyone is benefitted by it.
There are main 3 types of MLM plans-
The Binary MLM plan follows a tree-structure with two legs, usually termed as the right leg and the left leg. Only 2 people can be recruited directly under a distributor and the remaining goes under the downline. Usually, the two legs in the Binary MLM plan is known as the power leg and profit leg. New recruits are added in the power leg and the tree keeps growing. A new recruit is added to the profit leg to complete the binary structure. The profit compensation is distributed among the upline members.
This is the simplest MLM plan and allows distributors to add unlimited recruits directly below them. The distributor can keep adding newcomers and increase the width of his tree. The commission is distributed up to a fixed depth as previously decided. The process continues and schemes are made attractive by bonuses and incentives after reaching a specific level of frontline depth. This is most preferred for new MLMs as the concept is easy to explain for newcomers.
Also known as the forced matrix plan or the ladder plan, this MLM structure has a fixed width and depth as pre-decided by the company. Since the width is limited, the distributor has to drive more sales from his downline to enable profits. To qualify for the position and the forced matrix bonus in the Matrix MLM plan, the member’s downline team will have to complete their matrix and fill in all the required free positions. This type of plan is usually preferred by businesses that need people to purchase its products only once like RO filter, power bank and so on. Here a repeat purchase is generally not done by the members.
The rest of the MLM plans are derived from these 3 MLM types. A company can select the type of MLM that best suits their product and the business target they want to achieve.
This plan uses 3 child members under a single parent. Similar to the binary plan, a third leg is added usually to the left side here for sales support. During the time of payouts, 3 IDs are required for matching.
This plan is very popular now and is preferred by most of the newly formed MLM companies. It is very similar to the tri-binary plan, but the only difference is that binary matching is not essential to complete the tree. It is also called the X-Up Plan or Step-Up Plan.
This MLM plan grows in depth with recruits added one under the other. Also known as a monoline or linear compensation plan, here the distributor at the top of the hierarchy profits from every new user added downline.
Also known as the revolving matrix plan or the recycled matrix MLM plan, this constitutes a board with a member limit set by the company. The role of the member is to recruit other members in the downline. When the matrix is complete, the board is divided and the member now has to recruit new members to complete the new board matrix. He gets a commission for the completed board and has to pay to join the new matrix.
Also named as the Crowdfunding MLM, Donation Plan, Money Order/Cash Order Plan or the Help/Helping Plan, this is a give and take plan. A distributor receives help from his network/downline in the form of donations when needed. Or a distributor sends a gift directly to one member and receives gifts from many other members. So, some of the members receive multiple gift receipts from others. This is beneficial for people who lack financial resources for maybe initial startup, business diversification or some other purpose. In turn, when other distributors need money, all other distributors have to pool the money so that they help him. The Gift MLM plan is considered illegal in some countries.
In this plan, members recharge other people’s SIMs and DTHs. The bonus or incentive is received when a set number of transactions are completed. You also add new recruits to increase the network.
One of the popular MLM plans, the generation plan is also referred to as the repurchase plan or the gap commission plan. This involves the generation structure or the levels and members earn a certain income either on level completion or rank achievement. The level completion bonus is when a certain level in the tree structure is completed. The rank bonus is based on your performance and is mainly associated with how active your downline team is. The FMCG products generally follow the Generation MLM plan.
In a party MLM plan, the products/services are marketed through the arrangement of gatherings, parties, and social events. The host conducts the party inviting his family and friends and pitches the products to them.
The Hybrid MLM plan is a combination of two or more plans adapted to suit the business strategy and growth. Usually, the uni-level and binary MLM plans are combined to extract the strengths of both the plans.
This MLM plan also called the Stair Step Breakaway Compensation MLM Plan is based on a pre-decided volume of sales target that forms a step. When the distributor, with the downline team, completes the target/step, he is promoted to the next step or the higher level. The compensation is paid when the set target is complete. In this MLM plan, all strive for higher sales and better profits. While you move higher in the network, you better your income. Finally, those who earn higher or reach a threshold, breakaway and form part of another group within the MLM that aims for much higher income.
An MLM works well for businesses that lag behind in networking resources. MLM helps them to broaden their network and join new customers with the help of others. It also augments the income of its members.
An MLM works best when you manage the MLM tree structure and the payouts efficiently. The MLM software including the website and the app helps businesses to manage their MLM effectively. It fastens the calculations and helps in payout and member management.
If you are interested in MLM software, select the best MLM software development company near you that will design the software/website/app as per your MLM business requirement. After all, good MLM software will help you manage and increase your profits.
The list of celebrities who invest in startups is growing at an exponential rate. Taking a cue from the success of other early entrepreneurs and investors, many celebrities have joined the bandwagon in promoting and investing in startups that they can relate to.
The latest to join the league of Indian celebrities who have invested in emerging tech startups is Katrina Kaif. She had already launched her own beauty line ‘Kay Beauty’ on Nykaa Fashion startup. Now, she has invested an undisclosed amount in this beauty products e-commerce platform.
Here, we have compiled a list of international celebrity entrepreneurs as well as Indian Bollywood celebrities who have invested in emerging tech startups or launched their own businesses.
Hollywood investors are many. Ashton Kutcher leads the list with his impeccable knowledge in startup investments.
1. Ashton Kutcher
First in the list of celebrity investors is Ashton Kutcher, a celebrated Hollywood actor. He has invested in many tech firms either directly or through his investment firm A-Grade Investments. Some of his well-known investments include Skype- a video calling app, Flipboard- a news aggregator and a social magazine app, FourSquare- a location-based service, Airbnb- a popular vacation rental app, Path- a photo-sharing app (discontinued now), Spotify- a digital music streaming app that gives access to millions of songs, Uber- an on-demand cab hiring app.
2. Leonardo DiCaprio
Leonardo DiCaprio had invested in the now-defunct Mobli, a social mobile photo and video sharing app. He has also invested in Suja Juice that sells organic cold-pressed juices. He has also invested in a company Casper that manufactures mattresses and pillows.
3. Justin Timberlake
Justin Timberlake has steadily invested in a diverse portfolio. He has invested in a photo start-up Stipple, Disney-acquired app maker Tapulous (now shut down), a boutique music record label Tennman Records, clothing brand William Rast, a golf course Mirimichi Golf Course.
4. Kim Kardashian
5. Lady Gaga
6. Will Smith
7. Robert Downey Jr
Robert Downey Jr, a popular Hollywood actor known for his film Iron Man, has invested in a life insurance startup Ethos Technologies Inc, an online education platform Masterclass that offers interactive tutorials by experts in various fields.
8. Demi Moore
10. Jared Leto
A well-known actor, director, singer, Jared Leto has invested in numerous startups like Reddit- a social news aggregator and web content rating and discussion website, Uber- an on-demand cab-hailing app, Slack- a business communication platform, Headspace- a digital health app, DocuSign- an electronic signature service app.
When it comes to startup investments our Bollywood is not behind. From the likes of Amitabh Bachchan to Deepika Padukone, many have invested in either startup or have turned entrepreneurs with their own brand launch. Let us look at the Bollywood investors who have taken the investment and entrepreneurship route.
1. Amitabh Bachchan
Amitabh Bachchan, Indian Bollywood’s Big B has invested in the Mumbai-based local search engine app Just Dial. Together with his son, he has also invested in a Singapore-based blockchain empowered micro-lending solution provider startup, Ziddu.com. He has further invested in a Mumbai-based edtech startup Eduisfun that develops gamified educational apps for CBSE and ICSE students.
2. Shahrukh Khan
The heartthrob of Bollywood, Shahrukh Khan has heavily invested in sports through the franchise Kolkata Knight Riders of the Indian Premier League. He also has a film production and distribution company Red Chillies Entertainment. He also has a stake in KidZania, an international chain of family entertainment centers.
3. Deepika Padukone
Deepika Padukone has started her business investment by a multi-crore partnership with a health food brand Epigamia. This Mumbai based company sells Greek yogurt, artisanal curd, snacks, smoothies and Indian sweets. She has also invested in an IISc-incubated space tech company, Bellatrix Aerospace.
Deepika Padukone, through her family investment vehicle, Ka Enterprises, has invested in Blu Smart, an on-demand electric cab and bike-hailing platform. She has also invested in Furlenco- an online furniture rental app and Purplle- a beauty products market platform.
4. Akshay Kumar
Akshay Kumar, the fitness enthusiast he is, has invested in a wearable tech startup, GOQii. Just like Fitbit, this wearable helps people track their steps in addition to their sleep and other physical activities. It is integrated with an app that offers real-time personalized coaching, health checkup schedules and health-related merchandise.
5. Aishwarya Rai Bachchan
Aishwarya, together with her mother, has invested in Ambee. This Bengaluru-based startup combines data and analytics to give information about the local air quality. This environment intelligence app helps customers take preventive measures in cases of severe environmental issues.
6. Shilpa Shetty
Shilpa Shetty, the famous Bollywood actress has invested in Groupco Developers, a real-estate based company that helps people find the best deals on properties. She has also invested in IOSIS, a chain of spas in Mumbai. Being one of the most popular celebrity entrepreneurs, Shilpa Shetty has invested in many restaurants and has also managed to monetize her love for Yoga. Her latest investment venture is Mamaearth, a baby care startup that offers natural, toxin-free products for mother and baby care. Viaan Industries founded by Shilpa Shetty and her husband is in news for alleged money laundering.
7. Arjun Kapoor
Arjun Kapoor has invested in a home food delivery enterprise called the Foodcloud. This startup empowers homemakers to take orders and deliver fresh and hygienic home-cooked food to customers from their home kitchens.
8. Priyanka Chopra
Priyanka Chopra, a global film actress and a model, has invested in a feminist dating app Bumble. She has also invested in a college education startup Holberton School that offers a project-based alternative to college for software students.
9. Farhan Akhtar
Farhan Akhtar has invested in a film discovery app Flickbay that uses AI and ML technology to provide users with information about trailers, songs, reviews and ratings on films that are running in theaters or are available on TV and online streaming platforms.
10. Katrina Kaif
Joining the list of Indian celebrities investing in startups is Katrina Kaif, a popular Hindi film actress. She has started her own line of cosmetics Kay Beauty and has partnered with Nykaa Fashion for the product sale.
11. Salman Khan
Salman Khan, a popular Bollywood actor, has invested in Yatra- an online travel company. He also has his clothing and fashion brand, Being Human that funds his charity organization, the Being Human Foundation.
12. Aamir Khan
13. Alia Bhatt
14. Jacqueline Fernandez
15. Anil Kapoor
16. Ajay Devgn
17. Boman Irani
Joining here in the Bollywood investors list is Boman Irani, a popular actor who is remembered for his intense as well as comic roles. He has invested in Rooter, a platform that brings the sports fans together when a sporting event is held.
18. Suniel Shetty
19. A R Rahman & Shekar Kapur
20. Ayushmann Khurrana
21. Madhuri Dixit
22. Malaika Arora
23. Rana Daggubati
25. John Abraham
26. Karishma Kapoor
27. Lara Dutta
Lara Dutta, a famous Bollywood actress together with her husband Mahesh Bhupathi, a famous tennis player, has started her production house Bheegi Basanti Entertainment. She has also introduced her fitness and holistic lifestyle DVD series under the name H.E.A.L (Health, Exercise And Longevity).
28. Rannvijay Singha
What’s Up Life, an online lifestyle media platform has been backed by investment from Rannvijay Singha. This famous actor and TV personality has also invested in the sports management company IT Magia Solutions and also in a fashion styling app IStyleYou.
29. Ronnie Screwvala
Sealing a place in the list of celebrities who invest in startups is Ronnie Srewvala, the founder of UTV Group (now known as Walt Disney Studios India), who has invested in UpGrad, an online higher education platform that helps aspiring students through programs built with top universities and industry partners.
30. Sukhbir Singh
Popular singer Sukhbir Singh has invested in a beverage startup LQI that manufactures smoothies, milkshakes and fruit water frozen packs. He has also invested in a startup eBikeGo that is an electric bike rental company.
Picking the right startup to invest in is a challenging job. The idea, the team, the market, the consumers- all these need to be taken into account. But once done, there is a huge scope to get good profits.
When people think of a popular online video site, YouTube is the first name that runs on their minds. Why not? YouTube today is a must for businesses who want to promote their products and services. There are ways and means to use YouTube for business marketing.
YouTube started in the year April 2005. Its first video was that of its co-founder Jawed Karim titled ‘Me at the Zoo’. Its first video to get 1 million views was a Nike advertisement. It was a clip of soccer player Ronaldinho receiving his Golden Boots.
Today, the total number of YouTube monthly active users stands at 2 billion. Every day people watch over a billion hours of videos. YouTube has changed the video viewing history forever.
Well, undoubtedly, it is the second-largest search engine in the world. It is the most visited website with reference to organic traffic both in the US and the world.
YouTube has to be one of the prime promotional mediums of your brand for advertising. The benefits of using YouTube for business are many. It offers so many advantages to communicate with new and existing customers.
Small businesses usually use Facebook, Twitter, and Instagram to boost their branding. But with visual content appealing to the younger generation, YouTube has become a more influential platform than ever.
Creating and posting videos is a great way to boost your brand visibility on YouTube. But, how do you generate leads on YouTube?
Here, we have listed 12 tips to use YouTube for business marketing-
Create your own business channel on YouTube. Keep your YouTube business account different from your personal account.
Fill in the profile and channel description in the best way. Describe in brief about your brand.
Upload the profile picture and channel art that best describes your brand. You can use the Canva tool to create channel art.
Add your website link and other social media network links here.
Create an impressive short & crisp video of what your business provides or an introductory video.
Cover all the important aspects like USP, products/services and complete it with the contact details. Upload this to YouTube.
Make this video as the channel trailer for all the new and unsubscribed visitors to your channel.
Now, it is time to start with your official brand promotion.
Create short videos of your brand services or products.
There are many tools available on the internet to edit and create videos. You can use the free or the paid versions.
The result is better if you get it done from a professional video editing company. The video will attract an audience because of its quality.
SEO while uploading video helps you to reach the right audience.
YouTube SEO involves filling the right description, title, and tags. Do not skip this step at any cost or do not keep it incomplete.
Select a suitable title keeping the most searched keyword in mind. Write a description with the most relevant keywords in it.
The most searched keywords can be got from the YouTube search filter itself.
Your video will appear in the Google Search Engine Page Rankings if it is properly optimized.
You increase the authority of your website when you use YouTube for your business marketing strategy. Get the services of a good SEO company to help you get increased video reach on YouTube.
Create videos that will have value to the customers.
Some ideas of videos are-
Short tutorials about how to use your product.
Advantage of your services.
Videos on trending topics if they resonate with your brand
Product unboxing videos by customers
Product review videos by customers
Research what kind of videos are uploaded by your competitors. Try formatting the video as per the latest trends.
Reaching audiences got better with the live streaming feature of YouTube.
Before you can live stream any event, you have to get your account verified. If you are enabling live streaming for the first time, it may take up to 24 hours.
There are various benefits of live streaming. You can live stream a product launch, a news conference, product or service promotion, live announcement, online tutorials, live chats or question & answer sessions.
Social connections and interactions during the live event are valuable.
Spread the word about your live stream process well in advance so that you get a considerable audience when it starts.
Promote the live-streamed video archive for those who aren’t able to tune in live.
At the end of every video, request the viewers to like and share it. Encourage them to add comments.
Many of the YouTubers make this special request usually just after the introduction before starting the topic and also at the last of the video.
This request gets in many followers to your channel. By doing this, your followers get a notification whenever you upload new videos.
Asking people to comment and react is a good way of getting increased engagement. In addition, you get suggestions and ideas for the next content.
The more the number of shares, comments and likes, the higher chances you have of your video going viral or showing on the ‘suggested videos’ on YouTube.
Share the video links on all your social media platforms as soon as you upload it.
The YouTube algorithm sees how fast a video gets views, backlinks and shares. A faster engagement rate means that you have created a valuable content and the audiences are liking it. The algorithm thus automatically places your video in the front page of YouTube.
What is your aim of creating videos?
If it is to get more views, include several call-to-actions (CTAs) in your video.
You can do it in two ways. One is by adding cards and the other is end screens.
You can add poll cards, link cards, channel cards, donation cards or video cards to your video.
End screen is used at the end of the video to point viewers to other videos or channels. It is also used to call viewers to subscribe to your channel. Another important use is to promote your website.
You can promote your product on YouTube using TrueView video ads.
There are quite a few formats for advertising on YouTube. Your video campaign may be TrueView In-Stream (video discovery ads and in-stream ads), Preroll or the Bumper type.
These are the Pay-Per-Click (PPC) ads. You can set up the amount you are willing to pay for each click also called the maximum CPV (cost per view).
Target your ads by selecting the right demographics, interests and keywords. Have 2 or more campaigns with different approaches to get more effective results.
Analyze the campaign by looking into the ad insights and tweak it to get better performing ads.
Paid promotion works best for gaining initial traction and increasing the follower count. It is worth each penny when you hire the services of a good digital marketing agency that will help you in paid promotions. Once you get adequate followers, keep uploading good content videos to retain them and to keep adding new followers.
Influencer marketing is on every social media platform and YouTube is not far behind. Influencers help in extending the reach of your videos and to get you more followers.
Identify influencers whose area of expertise resonates with your product. Suggest a few concepts to include your brand in their video.
Do not make the video too promotional. Instead, let the influencer focus on how the product makes their life better.
There are different ways to run the influencer marketing campaign.
The Analytics section is the life of every YouTuber. This section gives you the required insights that will help you track the video performance and decide what works and what does not. Insights/Analytics is a powerful tool to get your advertising fundamentals right.
You even get the real-time report about the number of views, the average view duration, demographics to the devices and traffic locations. Study this to better your marketing strategy.
If you have paid promotion campaigns, then check out the dashboard and tweak your advertising campaign to get better results based on the analytics provided.
Marketing is not just the focus on your product and its features. It is promoting the brand through the eyes of the users.
The social media platforms have evolved as powerful mediums to raise brand awareness. If harnessed in the right way, YouTube can help you to reach a global audience.
Focus on all the important aspects we have covered here on how to use YouTube to market your business. Improvise each time and keep yourself updated.
For consistent planning and results, contact a good social media agency that will help you in YouTube promotions.