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A hybrid mobile app has elements from web applications and is developed for a specific platform. It is a web app carried in a native container that stacks most of the information on the page as and when the user navigates through it. Let us know the advantages and disadvantages of a hybrid mobile app. 

What are the benefits of hybrid apps?

1. Finding resources to build a hybrid app is easy. It is written in web development languages like HTML, JavaScript, and CSS.
2. The coding remains the same when deployed across different mobile platforms.
3. The development time and costs involved are reduced since the same code is reused. 
4. For an update on any page of the hybrid mobile app, the user gets to see it when it is downloaded from the server. The app in the store needs to be updated only if there is some big change that will affect the user experience.    

Given the benefits, you would want to opt for a hybrid mobile app. But, wait, it has its limitations.

What are the disadvantages of a hybrid mobile app?

1. A hybrid mobile app doesn’t have a real feel like a native mobile app. There are some restrictions and the full potential of the mobile device cannot be exploited.
2. Since plugins and code of the platform are used to make the app suitable, it suffers from slower performance and transition between pages.
3. The loading speed gets affected because only the wrapper is downloaded on the user’s mobile device. The remaining data gets downloaded from the server. The overall performance may suffer when the server gets requests from many users at the same time.
4. A hybrid mobile app cannot be accessed offline.
5. Device-specific capabilities like GPS and location access are not possible using a hybrid app, even if it is, it comes at an exorbitant development cost. 

Conclusion

A hybrid mobile app is most preferred when you need it as an enterprise application for internal users or when your business reach is for a limited audience. It is also advisable to get a hybrid mobile app when you are not sure about the validation of your app idea. It will save you time, money, and resources. If you are interested in knowing what type your mobile app should be, contact a reliable mobile app development agency that clearly understands your business requirements. 

What do you think about a hybrid mobile app and its advantages and disadvantages? Comment below and let us know of it.

The growth of the global e-commerce industry has been phenomenal in the last decade. The business that adapts itself to changing trends is the one that survives. Let us discuss the top e-commerce trends for 2020 that the businesses need to acknowledge to be in the game-  

1.Play with colors

Yes, we know that minimalism is in vogue. We even stress on keeping the whitespace. But a little bit of experimenting on color pops is advisable. This is to connect with your customers. Select striking colors in front of neutral backgrounds.

2.Chatbots

Introduce chatbots on your website platform to provide the best shopping experience to customers. The chatbots deliver shipping notifications, offer discount codes. This helps customers to make shopping decisions.

3.Security

Have stringent security for your e-commerce website through SSL certification and PCI compliance. Use bot detection technology to reduce the chances of crucial data stealing and misuse.

4.Responsive Design

Adaptability to any screen size is core to an e-commerce website’s survival. Your e-commerce website design has to be responsive. This will help it to fit into the appearance and functionality of different devices.

5.Video

Video marketing is gaining prominence thanks to the preference of moving content by the young generation. Videos of your products, its usage and reviews help not only to get new customers but also to win their trust.

6.Micro-interactions

In an e-commerce website design, we hardly pay attention to things like call-to-action buttons, uploading status or simple animations. But it is these micro-interactions that help in website navigation. It makes the user experience more rewarding.

7.Voice Search

Trending among the top e-commerce trends for 2020 is the voice search. We all know how popular Alexa and Siri are becoming by the day. These voice search devices help customers with easy shopping. Make your e-commerce website voice-search optimized. This will provide a great shopping experience for visitors. 

8.CTA Buttons

‘Buy Now’, ‘Click Here’- these are the Call-to-Action buttons that provoke the visitors to go for the purchase. Place these buttons at strategic locations on a page. It has to merge seamlessly with the design but also stand out to elicit a response from the viewer.

9.Payment Flexibility

High-quality payment gateways help websites to reduce the load time and thus retain customers. The latest entrants are the payment through social media platforms and mobiles. Security should be a prime concern when money transfer takes place. 

10.Artificial Intelligence

One of the very important and top e-commerce trends for 2020 is the role of AI in website development and design. AI helps in automation and localization thus helping in personalization or contextual merchandising. Data plays a crucial role here. The small e-commerce players can partner with third-party providers to tap data volume.

Conclusion

For sure, e-commerce will get bigger and better in 2020. It is up to you to implement the trends in your e-commerce website to better the user experience. Also, when you team up with a good e-commerce development agency, you can be assured that your website will incorporate all the top e-commerce trends for 2020.