Bootstrapped? Well, isn’t it the story of many startups and e-commerce businesses?
Still, you can have the best marketing strategy and no, it does not require a lot of money.
We will tell you some good effective low-budget e-commerce marketing strategies for startups and businesses that will bring visibility and traffic to your site.
Word-of-mouth referral is an effective time-tested marketing strategy. Reward such customers with offers and discounts and it will not take time for the good word to spread. Testimonials and reviews on Google and social media accounts are by far the most trusted zero-budget marketing tools.
Optimize your content, website, social media profiles so that you can attract heavy traffic to your website. Work on your backlinks and keep posting fresh quality content on your website. It helps when you are consistent in your efforts. SEO rewards are long-term given you do not stop working on it.
Make use of the various available tutorials and informative videos to keep your social media profiles rich in content. Optimize your profiles and make use of the freely available features on the accounts to establish your brand presence. It is easy when you continuously work on it.
Though some might consider emails as ineffective, the statistics show otherwise. Prepare a curated list of potential customers, prepare effective email content, and shoot it off to see the results. Your emails should persuade the receiver to go through it but it should not be invasive.
Content creation includes blog writing, infographics, podcasts, and videos. Creativity is the key when you upload content on your social media profiles. Keep posting regularly, entertain the audience, increase inbound traffic and thus improve your brand reputation.
Google PPC Ads are not necessarily costly provided you select the keyword with high-medium traffic volume but low competition. The social media ads are also effective and help you in targeting the right audience based on age, location, interests, and other factors.
Participate actively in online public forums, groups, and communities that are of your expertise. Not only can you share information but also start to market your products and services gradually. Another way is to sponsor local events keeping your budget in mind so that your brand gets recognized and you achieve a local audience.
If you have maintained your website efficiently and your product is beginning to create some waves in the market, do not hesitate to get in touch with guest bloggers. They promote your products on their websites through blogs or links that will attract increased traffic to your website.
With so many influencers out in the market in every niche, hunt for the one who offers a good bargain. If you have the best bargaining skills, it is not tough to get the best influencer to showcase your products and services.
Online directory submission not only helps customers to find your business but also earns you valuable backlinks. Pay for premium services of only the top directory submission sites if you find them valuable for your local business. You can register for free for the rest.
Ecommerce marketing strategies need not necessarily mean high costs. You just have to build solid marketing strategies in your budget. If you do not have one, we will build it for you.
A comprehensive HRMS software must have important modules incorporated in it so that human resource management becomes an easy and hassle-free process. Let us go in detail about the various modules and their features.
The recruitment module unburdens the task of HR by automating and managing the recruitment and staffing operations of the enterprise. Tasks like interviewing, scheduling, and tracking can be done easily in a hassle-free way. This includes the following features-
Create and post hiring advertisements on different job boards
Manage and sort resumes
Application tracking system
Easy data entry management
Managing candidate information helps the enterprise to create a talent database and use it when a future vacancy arises.
Employee induction showcases your enterprise culture and you need it to be perfect so that the new employees feel at ease during the initial days at the organization.
The joining module includes the onboarding process so that both the new employee and the staff are familiarized with each other. This feature includes-
Preparation for the candidate inclusion
Employee login and access to the HRMS software
Important details are delivered to the new employee
Digital cross-department introduction
Maintain complete lifecycle of the employee
The leave management module helps to manage leaves of employees so that any confusion is erased and transparency is maintained.
This includes a leave request application and its approval, including the status of leave application. This module is customized as per the company leave policy. The request and approval systems are streamlined. Only the outcome is incorporated in the team calendar of the dashboard. Some of the features are-
Allocation, booking, approval, tracking, and monitoring the absence of employees.
Information on leave balance and time-off
Sorting of leave types as predefined by the company leave policy
Online leave and time-off application and grant status
Automatic calculation of leave balance
Tracking leave history
The Attendance Module facilitates the accurate calculation of working hours thus enabling better timekeeping. With this, timesheet errors are negated and payroll computation becomes easy.
Instant integration of digital attendance readers
Time clock management
Late coming fines, early go policy, extra time bonus.
Information links to payroll and accounting software
Define and manage break rules
Accessible through cellphone
This performance appraisal module contains tools to manage peer, subordinate, customer, manager appraisals and self-appraisals. The manager can amend open appraisals and add new ones. He can view an employee’s appraisal history. He can track and analyze the performance of the team. This module automates the appraisal process and tracks the target completion. The features of this module are-
Performance feedback from all stakeholders
Scheduling of appraisal meetings
Review and feedback management
Individual employee review system
Insight and analysis of employee competence
Setting and managing goals
This module facilitates prioritizing tasks for effective work management of projects. Task sheets can be created, tracked and analyzed. Managers allot day-to-day or timeline tasks to employees. The module will show the status of the task.
Project or board creation as per the task
Configure tasks at different stages
Include employees and timesheet
Manage task allocation
Record task details with time
Analyze the task sheet
Ticket management involves solving customer grievances using advanced reporting functionalities and cross-functional collaboration to create personalized user-experiences. This module follows a step-by-step procedure to resolve the customer query.
Complete ticket tracking management
View request details and history
Advanced search features
Identify and delete unused & outdated queries in bulk.
The employee resignation and termination module make the employee exit process easy and simple. The notice period details will also be included. The off-boarding process of an employee is made systematic through this module. The concerned higher authorities have the right to approve or reject the submitted resignation request.
Resignation submission and approval
Automatic calculation of employee notice periods
No-dues certificate approval from the required departments
The payroll management solution provides for quick and accurate processing of employee salary registers. It is about processing all the financial records of salaries for an employee. Apart from salary details, the payroll management module will include features to manage-
Claim & reimbursement
Loan & advanced salary
Income tax deduction & compliance
Find information regarding statutory reports like PF, professional tax, Form 16B, ESIC, and more.
This includes details about the hierarchy structure of the company including the reporting lines. This module helps you to set up a primary reporting hierarchy in your enterprise that reflects the reporting lines.
Maintain and manage the team hierarchy and reporting lines
Find employees who report to a particular manager
Database management is all about organizing and managing employee information. The database contains employee details, documents, and reports. This management control is given to a selected few.
Maintain and track employee details in a central database
Saves storage space by minimizing duplicate entries and redundancies.
For organizations that work on the shift system, the employee rotation management feature helps in assigning and managing employee rosters for shifts. This module is for better utilization of the workforce and thus to manage manpower and costs efficiently.
Detailed roster plan with an employee list
Manage work time, area of work, pay as per shifts, time of shift.
Forecasting of employee requirements
Assigning shifts and allocating employees to each shift
A learning management module improves productivity by identifying and providing relevant training. This module produces training plans for the employees including the managers. The individual training plans whether in-office or with third parties is managed through this module.
Setting up training schedules like participants, trainers, training plans, timesheets, and calendars.
Integration with performance management module
Manage courses and topics for training
HRMS software is meant to fully automate HR tasks. So do not settle for less when you plan to purchase it. Get a comprehensive HRMS software designed from a good software company so that the returns are worth the money invested in it.
The website that you see on your browser may actually be a web app. Do not be surprised. It is a fact!
Many non-technical people still do not know the difference between a website and a web application. For them, anything which shows on their browser is a website.
But do you know that an e-commerce website that does business is actually a web app? Facebook is also a web app when viewed on your browser. So what categorizes as a website and as a web app? If you are interested to know what is the difference between a website and a webapp, here we have it for you.
When the concept of the website was first introduced, it was just a static website- meaning, the user would be able to read the informative content without any interaction.
Then came the dynamic websites, where information from the database was fetched, on request, to show to the user on the website.
Like, when your website has a blog section, it becomes a dynamic website because the blog is fetched from the database and displayed on the browser when the user asks for it.
Even for an e-commerce site, when the user clicks on a product, its specifications and price is fetched from the database and displayed on the website.
The natural progression of the dynamic website was the web app. Dynamic websites are informative but provided for limited interaction.
The solution came in the form of web apps. A web app is different from a website in the sense that it provides interactivity. The user can read the content and manipulate it. The interaction is that the user clicks on something and gets a response. The response may be downloading an audio file, payment, online chat, resizing an image, and so on.
The web app is a client-server application that is stored in a remote server and runs on a web browser. Clients access this app from their browser without having to install it on their device.
Let us go back to the example of blogs on a dynamic website. The user can click on any blog link and that particular blog is fetched and displayed. The user can just read the blog but any changes are not allowed. So, it is minimal interaction.
Now, take this dynamic website a step further and include a chatbot. Is it not a full-fledged two-way interaction? The user can type in his queries through the chatbot. The chatbot will reply as needed. This chatbot is a web app component.
Let us recall the e-commerce website example. As long as it fetched product information from the database and displayed it on user request, it was a dynamic website.
But you need to sell it online to your users, right? So now, include a payment gateway so that users can purchase any product. Here, the transaction involves multiple to and fro interactions with the user, database, payment gateway server, and so on. So, the payment gateway can be defined as a web app component in the dynamic e-commerce website.
When such web app components are included and your website becomes more of an interaction site, it can be termed as a web app instead of a website.
Online banking, Facebook and Gmail are good examples of web apps. Here, these are interactive web apps. It exists because the interaction is what defines it.
A static website is a thing of the past. Websites today have at least some web app components in them.
While websites have more information content and less interaction, web apps are designed solely for interaction purposes.
A web app requires three things-
1. A web server to manage requests from the client.
2. An application server to perform the requested tasks
3. A database to store information (may not be required for simple tasks).
The user triggers a request (dynamic page) to the web server through his browser (HTTP)
The web server finds the page and forwards this request to the application server (app server)
The app server performs the requested task by scanning page for instructions
The app server may query the database or process the data.
The database driver executes the query.
The recordset is passed to the app server by the driver.
The app server sends back the generated result to the web server by inserting data in the page.
The web server displays the result of the requested information on the user’s browser.
Online form submission, shopping carts, video and photo editing, file scanning, email programs, file conversions, online calculators are all web apps.
Some popular examples of web apps are Facebook, Google Docs, Gmail.
1. Web apps run on compatible browsers on all the devices and operating systems
2. They need not be installed on the device thus saving space
3. Low maintenance cost when compared to mobile apps
4. Updates are quickly visible with just a refresh.
5. Users get the latest data access wherever they are located.
6. The data is more secure than mobile apps.
7. A web app is easily customizable and scalable.
8. It allows for easier sharing of data between different platforms and computer systems.
9. The in-built user-tracking system makes it easy to get an insight into viewer preferences.
10. Web apps can be cached so that even when the user is offline, some amount of static data is visible.
11. Since web apps need not be installed like mobile apps, users need to just log in and use it. Web apps have higher usage rates than mobile apps.
12. It helps users to access their professional work stored in the cloud from any location.
Thus, a website and a web app differ in the 3 main areas-
1. Interaction- A website offers more information. A web app offers interaction.
2. Authentication-A website requires no authentication. A web app requires user login and password so that unauthorized access and leakage of sensitive data is prevented.
3. Integration- A web app is more suited to integration with other software.
Now that you know the difference between a website and a web app, make a website if you need it just to provide business information. For online businesses where payment gateway integration is required, web apps provide useful customer interaction. Get in touch with an expert website development company to know which is best suited to your business- a website or a web app.
Before we straight away start with the 10 top HRMS benefits, let us know why enterprises need to have it in the first place.
Are you tired of manually managing employee data? Managing employees in an organization is not an easy task. You are sure to agree on it.
The issue is everywhere. Let us not limit it to big organizations. Small organizations make do with manual employee data management. But as the company grows, so does the number of employees. Here, if employee management is not done efficiently there are chances that it will affect productivity and the business suffers.
To ease the task of HR personnel, businesses need to invest in good Human Resource Management System software (HRMS software). This is nothing but organized management of payrolls, attendance, and other day-to-day activities all done through the system without the need for paperwork. In short, it is automated payroll software and the attendance management system all rolled into one.
1. An efficient HRMS software reduces the task of HR personnel.
2. It standardizes processes and reduces paperwork.
3. It speeds up work by saving time, effort, and resources.
4. It gives an insight into employee productivity, employee management, project management, and efficiency of the workplace.
5. It makes employee management easy by automating hiring, payroll, leave, allocation of resources, timeline and training.
6. It makes the employees aware of the company structure, pay details, leave details, and hierarchy.
7. Automating HR tasks reduces human error in entries and task management.
8. Though the initial investment is high for HRMS software, the company recovers the cost soon.
9. HRMS software ensures the protection of employee data.
10. It offers privacy to the management on matters where secrecy is needed like payroll management, performance appraisal, etc.
A comprehensive HRMS software should incorporate all the below system into one package.
The other modules in this are rotational (shift) management, organizational hierarchy, and training and development module.
We have enlisted the 10 top HRMS software benefits. If you are interested in efficient HRMS software for your enterprise, get in touch with us today. See the difference in having an organized HR management today!
Progressive Web app is not a complete mobile app but still encapsulates some important features of mobile apps. It can be said as an app that runs within the browser as a website. Just like a website, PWA is distributed through URLs. It is installed on the server and not stored in any individual mobile device.
When you visit the PWA the first time on your web browser, it will show a popup asking ‘Add to your Home Screen?’ If you click on the yes option, it simply bookmarks the website URL on your device (adds a shortcut) and shows the icon on your home screen. The progressive web app does not get installed on the device. If you want to revisit this app, you need to just click on the icon on the home screen.
Since installing a mobile app requires space on the mobile, many users do not prefer to install it. How many new apps have you installed this month? The answer may be one or nothing at all. The number of mobile app downloads is increasing day-by-day. But the app download is mostly restricted to gaming apps and social media apps. Responsive websites have limited functionality. PWAs are better since they provide the feel of a mobile app but without occupying space in the device.
This social media platform has around 400 million monthly active users. To make this platform accessible to users even in a slow network, Twitter designed the Twitter Lite PWA that instantly increased the user sessions. There was a 75% increase in the tweets sent and the bounce rates decreased by 20%.
This Chinese e-commerce giant wanted to do something to the non-app users. The decision was not tough. They went in for a PWA. This increased the total conversions by a whopping 104%. The time spent per session increased by 74%.
Housing.com is an online real estate platform that suffered due to slow loading pages mainly because their target audience had 2G network connections. With the introduction of their PWA their bounce rates reduced by over 40%. The average time-per-session increased by 10% across all browsers.
This leading travel portal gets about 8 million monthly visitors to its site. To give a better user-experience it switched to a PWA. This increased its user session by 160% and reduced the page-load time by 38%.
This largest online classified ads directory in India connects local buyers and sellers. They wanted to work on the slow loading ads and pages. Their resultant PWA increased the re-engagement by 250%. The CTR on Ads increased by 140%.
1. With a PWA, it need not be searched in an App Store. It can be searched by the search engines like the usual pages.
2. It does not require installation prior to usage like a mobile app.
3. It provides app cross-functionality. Switching between apps and information sharing becomes fast and intuitive.
4. PWA is faster to build and cheaper too than native apps
5. With a PWA, any updates are instantly loaded to the user browser when it is refreshed, unlike the mobile app.
6. Each customer has access to the same version of your PWA.
1. Integration with the mobile device’s hardware capabilities like sensor package, audio recording and Bluetooth is not fully possible with PWAs.
2. A PWA is dependent on the user’s web browser. Also, the functionalities differ from one browser to another giving the PWA users a varied experience.
A native app requires a huge amount of money. If you are a startup or your brand is not yet popular, it does not make sense to invest in a mobile app. You can get a progressive web app designed from a good web development company and save on resources and cost. Many of the popular brands have shifted from a mobile-app-only experience to a PWA and have seen an increase in user engagement. It is your turn now.
Today’s business world is all about delivering projects/services on time. Managing projects with limited resources, time and money may seem like a pain if not properly managed. Here is where you need tools to manage projects through efficient resource management software.
A company’s success lies in balancing capacity and demand. Resource management software helps enterprises streamline resources and eliminate waste time.
Project managers need to identify resource capability and capacity for project allocation and completion. Resource management software will help them identify and allocate the workforce as per the project requirement and time.
A resource management software helps employees to record their work time for the projects correctly. This also helps enterprises to process the payroll data depending on the human costs accounted for.
3. Reduced Costs-
An automated resource management software helps in reducing administration costs and errors.
4. Better Team Management-
The project managers get to know where their projects are stuck and for what reason thus helping them to manage their team and coordinate the processes between the team members.
5. Increased Control-
With resource management software, the enterprise gains increased control over the sharing and allocation of the workforce on various projects. Enterprises get increased visibility and control over the processes.
6. Workforce Management Analysis-
The firms can assess the records and data from the resource management software to know where their workforce lacks skills thus helping in better hiring and time utilization.
7. Streamline Processes-
With better resource management, enterprises gain to make profits by identifying the shortcomings, reducing the operational costs and work to increase their profit margins.
Daddy's Code has developed a Resource Manager software that helps enterprises for better workforce and project management. Counted as the best of the tools to manage projects, our Resource Manager has unique features in it that help in perfect project scheduling thus increasing the profit margin.
Tools to manage projects are a must for any organization. It is a boon to enterprises to help them gain profits in the long run. Now that you know the 7 benefits of resource management software and the features of our Resource Manager, why don’t you give it a try?