The biggest and unresolved question when it comes to developing a mobile app is- Do we go for a native app or a hybrid mobile app?
Native apps are those which are written for specific platforms like Android or iOS. A native app written for Android will not run on iOS mobile. A hybrid mobile app has elements from web applications and is developed for a specific platform. It is a web app wrapped in a native container that loads the information on the page as the user navigates through it.
Let us discuss some points that will help you to decide if you have to go with a native mobile app or a hybrid mobile app-
If your mobile app is for your business, then a hybrid app or Android app will suffice.
But, if you are planning on a gaming mobile app that requires speed and intense animation, go with an Android mobile app or iOS mobile app as per your audience location. High-graphics oriented apps are best when designed as a native app for specific platforms like Android or iOS.
This may sound clichéd, but we all know that user experience can make or break the success of your mobile app. It makes no sense to design a hybrid mobile app just for the heck of it and then go about fixing your app because your users complain of a bad user interface or performance-related issues.
One more aspect is the time factor. If you are ready to wait longer, go for a native app.
But, if you want your mobile app ASAP, a hybrid mobile app is the answer. With it, you have to maintain one code base and release it across multiple platforms. You will save on resources and thus the overall cost.
Another aspect that you can consider is designing a hybrid mobile app first and releasing it in the market to see how much it succeeds. This is also called the MVP (Minimum Viable Product) development technique.
Based on your MVP, you get initial feedback from users and you can improvise on it.
A full feature-loaded native mobile app can be developed later if you feel that your app is getting adequate response from users and it has the potential to succeed in the market.
Even though the initial investment is high for a native mobile app, you stand to gain superior user-experience and functionality.
Mobile App development agencies should make their clients aware of the benefits and limitations of both the hybrid app as well as the native app. An Android mobile app or an iOS mobile app should be recommended when strategies and the need for the app are strong and clear and the clients are willing to pay for it.
Is your e-commerce website not getting the desired visitors? Are you struggling with leads and conversions in spite of your product being good? Is the bounce rate high for your website?
Do you know that your ecommerce web design may be the culprit?
The quality of your web design helps to convert a visitor into a potential customer. If you are worried about the increasing bounce rates, have a relook at your website. Your website design may not be up to the mark.
Here, we list out 12 essential ecommerce website design strategies & tips for your online store.
1. Attractive High-Quality Images
Invest in high-quality, attractive images for your ecommerce website. A well-optimized image with high resolution attracts viewers immediately. You can also buy good-quality images online.
2. Minimal Good Content
Avoid too much descriptive content and lengthy sentences or paragraphs. Let it be simple and to-the-point. Use simple words that a layman would understand. Let it adequately convey the message.
3. Minimal Design
Keep your website design simple. The visitors, for sure, will not appreciate designs that are too complicated, no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images or videos.
4. Good Use Of Colors & Font Styles
Experimenting with colors and fonts is good as long as it gels with your website design. The website font has to be easily readable. It has to complement the background color. It should not strain the user’s eyes.
5. Use Of Whitespace
Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look full and disorganized. It may result in a higher bounce rate.
6. Clear Navigation
The ecommerce website navigation has to help the visitor to go into the detailed pages as well as come out of it easily and fast. Ensure that the visitors find what they are looking for on your website without confusion.
Viewers prefer scrolling to clicks. It does not mean that you have a single-page ecommerce website design. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single page.
Videos are a useful and most-desired supplement to the content. Create videos that help users easily relate to the product. This will increase brand perception. If a video does not fit a functional purpose, omit it. Otherwise, it will slow down the loading speed of your website.
9. Animated Navigation
Animated navigations will help the ecommerce website to drive visitors through the conversion funnel. It guides the users to move to a detailed view.
10. Dominant Call-To-Actions (CTAs)
Your purpose to create an ecommerce website is to convert visitors to customers. CTAs come into the picture here. CTAs can be used for different user actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.
11. Responsive Website
A responsive ecommerce website provides a seamless mobile experience to users. With 80% of the internet search coming from mobile devices, its optimization cannot be ignored.
12. Website Optimization
An ecommerce website design can be optimized for conversions through some important techniques.
→ Induce keyword-related content on the website.
→ Write blogs and articles consistently for organic ranking
→ Headlines, URL slugs, meta descriptions, title tags- make all pages search engine optimized.
→ Work on backlinks and internal links.
→ Build a responsive website
→ Optimize images for website
→ Use the alt attribute for images
→ Speed up the pages
→ Add a sitemap to your website for easy crawling of bots
→ Add Schema markup to the HTML of your pages
→ Add social links & testimonials
On-page SEO is important for ranking in the search engine page results (SERPs).
A website is the first impression of your business for any visitor. Let your ecommerce website design do the talking. Here, we have listed the top 12 ecommerce website design strategies that will help you get visitors to your site. Take the services of a good ecommerce website development company so that your visitors convert to potential customers. Work on it and you are sure to get the desired results.
To call Surat as a shopper’s paradise would be an understatement. Textiles are the cheapest here and you get it in loads. Do you love diamond-studded jewelry? Surat is the place to go for it. And do not forget to fill your tummy with the yummiest Surti food. So, what are we waiting for?
1. Ghoddod Road
Considered the shopping area of the elite and youngsters, Ghoddod Road in Surat is bustling with shoppers throughout the day. You get good picks at Rangeela Park, Regent Mall, and Jolly Arcade. This road also has a lot of jewelry shops lined that sell beautiful gold and diamond-studded ornaments.
2. Dumas Road
It will not be wrong if we say that the whole of Surat descends here during weekends. The Dumas Road stretch has malls lined up- VR Mall, Central, RahulRaj, Big Bazaar, and ISKON. It is worth your time every weekend.
3. Textile Market
Get inside any textile market located in Ring Road and be sure that you will come out only when it gets dark. But we bet that your shopping will not be over even by then. Bombay Market, New Bombay Market, Radhe Krishna Market, Abhinandan Market- you have many markets in the Ring Road stretch that will serve your purpose of textile shopping.
Adajan area has been steadily on the rise and it is no surprise that it is soon becoming a shopper’s delight. You have the Imperial Square Mall, Dhanmora Complex, Prime Arcade, Marvella Business Hub, Shivalik Western, Shreeji Arcade, and Sai Square Shopping Center to name a few.
5. Chauta Bazaar, Chautapul
One of the oldest shopping streets, Chauta Bazaar still holds relevance in today’s date. The onslaught of shopping malls has not decreased the charm of street shopping and Chauta Bazaar is ample proof to it.
6. Sahara Darwaja
You are sure to get spoilt for choices here in Sahara Darwaja. From sarees to dress materials, this area has shops that sell the latest designs at affordable rates. Be ready for an explosion of color and variety.
7. Ravivaari Bazaar, Makaipool
This market sets up only on Sundays and you are sure to find a lot of items at the cheapest prices here. From clothes to utensils, from decorative items to shoes, this temporary market has it all.
8. Janta Bazaar
This bazaar in Surat is where you get cheap electronic goods like mobiles and its accessories including a host of other routine electronic wares. The lanes here at the main city center are a delight for those who love to shop for electronics.
9. Zampa Bazaar, Bhagal Char Rasta
If you are a good fashion designer, try shopping at Zampa Bazaar for laces, borders, and all that is needed to make your saree look more beautiful at wholesale prices.
10. Baroda Prestige, Varachha
How can your shopping be complete without imitation jewelry and accessories? Head to Baroda Prestige in Varachha and be ready to bargain for your pick. But be sure that you shop your heart full here.
This is it about our top 10 places to shop in Surat. Any person who visits Surat goes back with loads of memories (and shopping bags too) !!!
Well, we guess shopping never ends in Surat. We are sure even you would agree on this.
As clichéd as it may sound, but you cannot deny the fact that the content of your website is vital to the search engine ranking.
But how will customers come to you when there are millions of websites offering similar content?
It is simple, your content has to be first brought to the notice of the search engine bots or it has to be search optimized.
Search Engine Optimization (SEO) is like a window to the outside world. Without it, your website has no value.
Having an e-commerce website forms one aspect of online marketing. But reaching out to customers and the ways to do it forms the core of any content optimization initiative.
We have listed 25 important website content optimization techniques for better reach and ranking.
Content is indeed the king. Period. Let us see some content optimization techniques here.
1. User-Value Content
We cannot stress enough that you need to write what the customer wants. When you do that your customers will reward you in the form of shares and clicks. This will automatically rank you higher in the SERPs.
2. Keyword-induced content
Before you start writing, know what your viewers are searching through keyword research. Get all the related keywords that can be infused in your content so that it is a healthy combination of what the viewers need and targeted keywords.
3. Targeted Keywords
The best way to know better about the targeted keywords is by bidding on some keywords in Google Ads. This gives you a fair idea about the traffic driven to that keyword and also the other alternatives.
4. Long-tail Keywords (Deep content)
Intelligent machine analysis now understands deep content. So Google will definitely rank pages that include long-tail keywords or have actual content in it.
5. Content Length
Lengthy content of about 1500-2000 words per page is still significant as per the Google ranking guideline. Articles that give valid answers to user queries attract more users and social shares.
6. Title & Meta tags
Write a small title that matches with what the users might be searching for. A keyword-induced title will also help you get better searches.
7. Recontenting blogs
Consistently update the old blogs of your website by adding the latest news. Take a few related short blogs and combine them into one.
Shares and links form an important content optimization technique to reach out to more customers and the way to go about it is written here.
8. Shares on social media platforms
Generate as many backlinks as possible to your website homepage. The best way to generate backlinks is to share it on various social media platforms.
9. Community involvement
Your content should have lasting value. You can provide it by encouraging forum discussions and conducting online surveys.
10. Retargeting Customers
Channelize customers who are curious about your product. Retargeting content to the potential customers who have had initial interest will give you leads and you earn them back.
11. Social Media Influencers
It is the age of social media influencers. Collaborate with influencers and get your product reviewed from them. Request them to be your guest blogger.
Better content will also earn you the much-desired backlinks from higher ranking websites thus helping your website position.
Visual content forms an integral part of content optimization and if you master its technique, you have better chances of ranking faster.
13. Appealing visual content
Create appealing content like images, memes, videos, animations related to trending topics. This will ensure that your content is searched more and stays at the top of the search pages list.
14. Alt tag on images
The search bots do not consider the text embedded in the images and visual content. So, always place a transcript of the visual content in the description column. The alt tag of your image also helps in content optimization.
15. Image Optimization
Optimize your image before uploading them on the website. Use compression tools to reduce the image file size but keep the quality intact. Use HD-quality images as much as possible.
16. Visual Link sharing
When users use links instead of embedded code of your visual content, it strengthens the chances of rankings.
There are some general content improvement techniques or fixes that count to help your website get noticed by the search engine bots.
17. Providing external & internal links
Improve the content by providing internal as well as external links. The links have to be redirected to the top-level pages.
18. Multiple language translations
Google rewards websites that have multiple language translation options. There are various tools and plugins available to translate the website content into different languages and optimize it.
19. Fast loading pages
Be sure to have a blog page that loads fast so that viewers stay on the page rather than moving back and forth the search pages.
20. SSL encryption
One simple but effective tip is to switch to https protocol. The SSL encryption will make your site secure.
21. Fixing broken links
Fix broken links to increase the chances of your website ranking better.
22. Customization tools
Include customization tools for your users to help streamline experiences and make your site more user-friendly. The search engines are surely going to reward your site for it.
Content analysis is the core to know if there is room for content optimization improvement and each website should pay utmost importance to it.
23. Analyze top-ranking pages
Always observe and learn from the top-ranking pages to know how they market a good trending content.
24. Competitor Analysis
Study the competitor website to know what users like or dislike in their products/services. This will give you insights to pitch your brand against your competitor.
25. Analyzing Bounce rates
Pay attention to the bounce rates. The more the users stay on a particular page, the more chances that it will get ranked higher.
Content optimization is a continuous process. To maintain the relevance of rankings, it is necessary that you work on it without stopping.
Go through the 25 important content optimization techniques listed here. Check all the above boxes as you work on it. Gradually, you will start seeing the results. If you cannot devote time to it, it is better that you hire the services of a digital marketing expert who will work on your website content and optimize it for increased reach.
Yoga is a powerhouse that when practiced regularly keeps you fit and healthy. The western world is embracing Yoga like never before and if you are inclined to make this accessible to everyone, this is the opportune time for it. If you are a Yoga guru you have this wonderful opportunity of spreading a healthy way of life and also monetizing it. You can also partner with renowned Yoga gurus and together look for opportunities in this network.
If you are wondering why we are stressing on Yoga apps, we will let you know some mind-boggling search statistics about the Yoga meditation apps.
Let us now have a closer look at what the stats speak and why investing in a Yoga mediation app makes sense.
A Yoga app, when effectively designed, can attract millions of downloads provided you offer customers with exhaustive Yoga resources like videos, blogs, and expert Yoga guru guidance through live sessions.
Most of the Yoga apps will have a free registration process. The sign up is through email, mobile number or social logins like Google, Facebook. The bulk of the Android Yoga apps make money through in-app subscriptions and ads.
The subscription plans can be based on the type of Yoga, duration or experience level. The beginner Yoga, expert-level Yoga, advanced level Yoga helps viewers choose their plans. Then users can opt for monthly plans or pay an annual subscription fee. Also, you can offer a one-time plan that includes a mix of videos, music and access to live sessions. You can also offer the users personalized plans based on their goals. It is always advisable to provide greater flexibility in the subscription plans for your Yoga app success.
Under this, the Yoga gurus teach Yoga poses so that the subscribers can practice it properly. Personalized Yoga sessions include a combination of Yoga videos, online consultation through chats and videos and live sessions so that the teachers can guide their students to perform Yoga.
Live Yoga sessions from teachers or guest Yoga gurus help you get increased customer engagement. The 5-min Yoga apps or the 30-minute Yoga apps are gaining popularity since many have time constraints. A quick live-yoga session gives users the benefit of having performed Yoga in less time.
Some of the videos can be provided for free viewing to registered users. Give importance to create good quality videos so that its viewers are enticed to sign up for regular sessions. Many of the popular Yoga apps have more than 10,000+ videos for the users so that they never fall short of resources to practice. Also, depending upon the subscription plans, the users can download the videos and watch them at their will.
This feature is for those users that prefer only audio instruction while practicing Yoga. The audio will guide users to perfect their postures and breathing techniques while practicing Yoga. The guided Yoga app is gaining popularity and is preferred by beginners.
The Yoga apparel and Yoga mats are in-demand and you can earn a handsome profit by selling the Yoga accessories. Also, you can sell Yoga CDs and books through the stores. See to it that the payment gateway is easy and hassle-free. Also, add the shipment tracking feature for the ordered products.
People need to listen to some soulful music while doing Yoga. You can collaborate with musicians and provide music streaming feature in the app.
The blog section will be a mix of topics related to Yoga like healthy eating, benefits of Yoga, meditation etc. You can invite guest bloggers like doctors, health experts, nutritionists, mediation experts and other Yoga practitioners to increase user engagement.
This is basically for users to chat and share information. Also, it connects the teachers with users for expert guidance and suggestions.
The Yoga app will basically have an admin panel, user panel and teacher panel (if you have partnered with other Yoga gurus). Let us take a brief introduction to all these.
The user panel is what connects the user with the app. It allows the user to manage their profile and Yoga subscriptions including the Yoga store purchases.
Any user will be guided to the registration process to enroll in the subscription plans.
Once enrolled, they will have their personal dashboard wherein they can manage their profile.
It displays the plan purchased and its details like classes attended & remaining, Yoga teacher, and so on.
Yoga app profile also includes personal height, weight, and fitness details like Yoga time, calorie count, workout history as per the calendar dates and many such unique features.
Users can track their ordered items and view purchased history.
The teacher panel is for the individual Yoga teachers to manage their profile and sessions. If admin gives them the rights, they can even upload videos and blogs from their dashboard.
The teacher registers in the app and enters all the required details.
In profile management, a teacher will update their qualification and experience. The user ratings and reviews for the teacher will be displayed on their profile. Under the profile management, a teacher can schedule and keep track of their sessions. This will include a display of their daily/monthly sessions, canceling classes, substituting teachers, calendar management, upload videos, launch live videos and many other features. They can take up sessions based on their availability. Another important feature in their profile would be payment management.
The admin panel will be a detailed dashboard that lets them control and manage every aspect including the teacher panel and the user panel.
Let us see the admin panel features:
Reminders--> Give users the option to set reminders to adjust the posture, manage breaths, drink water or practice Yoga.
Customization--> Viewers can be given the option of picking Yoga sessions based on the focus of a body part, speed of Yoga, instructor, type of Yoga, and so on.
Push Notifications--> This helps you to update the viewers of any special live sessions, updated videos, music or new product launches.
Ratings & Reviews--> Ratings & reviews for subscription courses, teachers, and videos help users to select the right resources. Also, it helps the app owners to know what tweaking is required to make the app and the programs better.
Create Mix--> Users are given the option to select their sessions based on their needs, timings and speed.
If you are targeting the US market, an iOS Yoga app is necessary. The Android Yoga apps are not far behind as they target their customers through advertisements and other monetization strategies. You can also try with a cross-platform MVP to begin with and launch a native mobile app when you are completely satisfied with its functioning.
A Yoga app designed perfectly and having the right resourceful content and features in it is a great way to spread a positive way of healthy life and also earn from it through increased downloads. Do you intend to spread this positivity? Do you see the potential of earning income through it? Contact us today. We will design the best iOS Yoga app and Android Yoga app for you.
Are you planning a trip to Surat? Then, be sure to go through this list of top 10 places to visit in Surat.
‘Textile City’, ‘Diamond City’- Surat is known by many names and for sure it has lived up to its reputation. From amazing places to drooling dishes, Surat has prospered from the medieval times. The most sought-after shipping port of the invaders once, Surat has retained its charm thanks to the overdose of friendliness and warmth of its residents.
The old Surat city architecture has influences of the Mughals, Marathas, British, and the Portuguese including the Parsis. If you are a visitor, do visit these top 10 places in Surat and tell us about your experience in this city.
One of the best water parks in India, Amaazia has adventurous rides, live music, thrilling water slides, rain mist, and relaxing food & coffee.
Situated in Pal, Adajan, this aquarium is home to more than 100 species of fishes. It has two sections- marine and freshwater. Sharks roam freely in the vast shark tank. This place is a must-visit for people of all ages.
Easily accessible by public transport, the Sarthana Zoo is home to large species of birds and animals. This zoo has tigers, leopards, rhino, bears, and lions. It has a large collection of birds too.
Go early morning to the Dumas Beach and savor the delicious tomato fritters with a hot cup of tea. Popular as a picnic spot among the locals, Dumas Beach is the favorite place to gaze at the setting sun.
Also known as Surat Fort, this is an ancient 16th-century monument that has undergone a complete transition after renovation and maintenance from the Surat Municipal Corporation.
This Science Center in Surat houses a planetarium, a museum, diamond gallery, art gallery, and a fun science center where children can learn about any topic the fun way. The art gallery serves as a platform for budding artists to showcase their undiscovered talents.
This ancient artificial lake has now become one of the prime recreational spots in Surat. A complete amusement park, the surrounding area of the lake hosts thrilling rides and houses umpteen food stalls that will surely add fun to your evening.
The lifeline of Surat, Tapi is the main river that provides elixir in the form of water to the Surat residents. Enjoy a serene evening in the promenade lined with stalls and rest areas and you are sure to come back here every evening.
This is a perfect place for a fun-packed evening with kids and family. Toy trains, fun rides, and helium balloons complete your family outing making it a memorable experience.
This temple dedicated to Goddess Amba is situated right on the banks of river Tapi. Considered as one of the most popular temples in Surat, faith, peace, and prayers go hand-in-hand here.
Here is the list of top 10 places to visit in Surat. But, there are many other interesting places to visit based on your interests and likes. Of course, shopping is a must when you visit Surat.
Which of these top 10 places in Surat do you like the most?
If you want to design a travel-related website or a travel blog website, contact us so that we can help.