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Blog date 16-07-2020
Category : Digital Marketing

Local Small Businesses- How good is your online marketing technique?

“Make In India”

“Vocal For Local”

“Support Small Business”

“Atmanirbhar”

“Self-reliant”

“Boycott Chinese Goods”

 

The names are many, but the intention is the same- boosting small local businesses.

The Covid-19 pandemic has spelt disaster for businesses all over the world. Job cuts, migration from cities to villages, halted infrastructure, decreased spending- all these are taking a toll on the economic growth and the road to recovery is not in sight.

Many countries already burdened with a collapsing health system are coming up with stimulus packages to recover the economy. One of the strongest and motivating solutions has been the step towards supporting local businesses.  

A spin-off of the famous ‘Swadeshi movement’, ‘vocal for local’ is gaining momentum not only in India but also throughout the world, albeit in different ways. In America, President Donald Trump had coined the term “America First” to endorse populist nationalism in international trade and globalization.

Shift to local small businesses:

It comes as no surprise that the government has told the e-commerce companies to display “country of origin” for all goods sold online in India so that buyers can make an informed decision. Given that the impetus is on local, it is a golden opportunity for local businesses to cash in on the increasing nationalist fervor and rise to the occasion.

 

Online marketing strategy for small businesses:

A simple and cost-effective way for local businesses to increase their reach is through online marketing. It is no wonder that many social media platforms have already taken the plunge in promoting local small online businesses. Instagram, YouTube, Facebook, WhatsApp, Telegram, Twitter- have taken various measures to help businesses sell their goods online.

 

Online marketing techniques:

Let us see how local businesses can promote their services online.

1. Social media platform

Social media platforms are a cost-effective and easy way to do business. Given the increase in social media viewing, you should engage your customers on it and try means to gain new followers.

But, be sure to have an appropriate social media strategy so that you build brand consistency and loyalty to have a good and lasting online presence. From your social media profile optimization to paid campaigns- you have the best techniques to help your business grow. A good social media manager will help you with social media optimization techniques. 

>> Join online communities and forums that are in plenty on these social media platforms. This not only helps you to grow your network but gives you loads of ideas and information.

>> Contribute through suggestions on industry-specific forums so that you add value to your business.   

>> Leverage the power of social media influencers and bloggers on Instagram and YouTube. Start with the local influencers first for getting a taste of the local market before you plunge to wider markets.  

>> Create posts in the form of images and videos as a resource for marketing your business online.

>> Run contests and offer gifts to gain new followers and raise brand awareness.

>> Make full use of hashtags, location, tagging and trending topics to drive instant traffic. 

>> Go live on social media or conduct webinars with content that provides value to the viewers. 

 

2. Local online listing

Listing your business on Google My Business is a great way to rank yourself on top of the local search results. 

>> Optimize your GMB profile and work on getting good customer reviews. This will work wonders for your business. 

>> There are other online directories like Yellow Pages, IndiaMart, Sulekha, JustDial, HelloIndia and so on that will help you rank higher. 

>> Many offer a free listing and charge for upgraded services. Pick some of the best online listings and pay for the annual subscription. Check if you are getting increased traction. If yes, you can continue to opt for their paid services.  

Many digital marketing experts will help you with profile optimization for online listings. 

 

3. E-Commerce website

Get your e-commerce website and mobile app built so that you can redirect viewers from your social media posts to your home page or products page. A website helps in building credibility and lets people make purchasing decisions easier and faster. 

Even if you have many social media followers, a working e-commerce website is a must.

>> With the website, you have full control on what your customers can see and for how long it has to be visible.

>> Also, with an e-commerce store, customers can just search the product what they like instead of going through the posts on social media. 

>> Many online companies allow you to set up a basic website. But we would recommend you to get it done from an expert e-commerce web development company because you would want your website design to be neat, user-friendly and easily attract customers. 

>> The other benefit of having an e-commerce website is that you can write blog posts that inform visitors about your products and services. Also, it improves your chances of ranking higher in the SERP. 

  

4. Digital marketing   

Digital marketing is a vast field and you can select strategies that fit your budget and improve the audience reach.    

>> A website pays dividends when you do thorough SEO analysis. We would recommend that you perform keyword research through an SEO expert to stay on top of the search results. 

>> The keywords can be put to use in the website content and blogs to improve the chances of search engine rankings. 

>> Create backlinks to your website. This can be done by commenting on other relevant website blog posts or by writing guest blogs on other websites. Backlinks can also be created through many do-follow links on high ranking websites.  

>> Check the website speed and use as many on-page and off-page optimization techniques to rank your website better. 

>> The other forms of digital marketing are through paid Google PPC ads, social media campaigns, influencer marketing, Email & mobile advertising. 

>> The pay-per-click (PPC) ads are the most cost-effective when it comes to online advertising given you design your campaign properly. Take the help of a digital marketing expert to design campaigns and run it for better-targeted reach and leads.

 

5. Email & SMS marketing 

Though SMS marketing can be considered as mobile marketing more than online marketing, yet we will combine it here in the same category. SMS and email marketing are the cheapest forms of marketing. 

>> Promote any new product launch by sending personalized emails to customers. A well- written email is one sure way to help customers keep updated about your business products/services. 

>> SMS marketing is the cheapest and most effective marketing strategy when you need to offer any coupon code, discount or launch any new product or service. Contact any best SMS marketing service provider to send bulk SMS to your customers. 

 

6. Free products/services

The best way for people to know about your product/service is to offer them something for free either in the form of products, consultation or basic package. 

>> Social media is a great platform to run contests that will increase brand awareness and help you gain new followers. 

>> You can also take the help of social media influencers by providing them freebies so that they promote your brand.     

 

Conclusion

Now is the right time for small businesses to follow online marketing techniques. They have to step forward and invest their time and effort into it. If your business belongs to the SME category, have you taken the plunge into digital marketing? You can contact a good digital marketing expert and start with the basic plan in the beginning. You can also opt for the profile optimization package so that you get an increased reach. 

Start before it is too late. It is now or never.  

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Blog date 09-07-2020
Category : Digital Marketing

Google My Business Profile Optimization Techniques-2

Google My Business profile optimization techniques are simple. You just need to allot less than an hour to complete it and make sure that you share posts on it just the way you do on your other social media accounts. By doing this, be sure that you are on the right track to rank higher in your local listings.

If you are talking about local SEO, registering your business on Google My Business is a must. After successful registration, Google My Business profile optimization is wherein you put your local SEO efforts to use.

Without much ado, let us leap into Google My Business profile optimization techniques.

After successful verification, Google My Business takes you to your dashboard. It is here that you define your business and get more people to visit it. And, of course, our Google My Business profile optimization techniques start here.

 

What are Google My Business profile optimization techniques?

On the left side of your dashboard are the features of Google My Business like

· Posts

· Info

· Insights

· Reviews

· Messaging

· Photos

· Products

· Services

· Website

· Users

You have the option to even create ads or add/manage locations. Let us see what relevance each one holds for local search optimization.

 

Info

Here you fill in all the basic and necessary details of your business. This is the first and foremost thing that is visible to the customers. You have to fill in/edit details like-

1. The name of your business

2. Its category and sub-category

3.  Address

4.  Service areas

5.  Timings of service

6.  Special hours if any

7.  Contact details

8.  Website address

9.  Attributes (like special highlights, wheelchair accessible entrance, amenities, offerings, accepted payment modes, planning)

10. Description (750 characters in total, of which only the first 250 characters appear in the viewer’s page succeeded by ‘Read More’ link)

11. Opening date

12. Photos             

Fill in all the details as it helps customers to know more accurately about your business. Apply and save the changes you have made.

Use your business-related keywords and search phrases in the description. The description can include a brief introduction to your business or any other important message that you want to convey.

You can also customize working hours for holidays or special events.

Note:

1. Anyone can suggest an edit to your business listing. So, you must fill in the right details rather than someone suggesting it for you. 

2. Sometimes, it takes time (2-3 days) for Google to make the changes visible on the local listing.   

 

Photos

Business listings with photos receive 35% more clicks and 42% more requests for driving directions to the business location.

The photos help the customers in locating your business. It also gives them an idea about your store, your team and the products or services. In the photo section, you have can upload photos regarding the-

1. Interior of your office or business location (upload the photos of interiors so that the customers know beforehand how your business looks. It is very useful for restaurants, coffee shops, library, clinics, studios, classes, service centers and so on.)

2. Exterior (this helps customers identify the building from the exterior as they approach it) 

3. Products (the customers know and get a better understanding of the available products or services in your business)

4. Logo (this gives a distinct identity to your business)

5. Cover photo (Google does not guarantee you that this will be the first image displayed for your business, but add it to boost your local SEO)

6. Team (Add lively team photos either individual or group so that customers feel connected)

Depending on your business type you even get to upload photos of-

--> Common areas

--> Food & drink

--> Photos at work

--> Rooms

The best standards in photos for Google My Business optimization are-

  • JPG or PNG
  • 720*720 pixels
  • 10KB to 5MB
  • As natural as possible (No use of excessive filters.)

 

You can also upload videos about your business and its offerings. A short video regarding the products and services you offer will help you stay ahead of your competitors. Remember, it is best when you get your video done from a professional. The video guidelines are-

  • At least 30 seconds long
  • 100 MB file size
  • Good resolution of more than 720p

The problem with uploading videos is that it gets mixed with the photos. So, a video will not be placed at the first of the photo list. Nevertheless, product photos help customers in their purchasing decisions.  

This photo section on the dashboard segregates photos uploaded by the owner and the customers. If you find that any of the customer-uploaded images are irrelevant or offensive, then you can remove them.  

 

Reviews

The ratings and reviews hold considerable importance in customer decisions. We all know that better reviews are good for any business. Encourage customers to review you on Google and leave feedback.

But, sometimes, businesses do get lesser ratings and bad reviews. You can always ask for one more chance from an unsatisfied customer. This will imply to the customer that you take the complaints seriously and work to resolve them.  

The review section shows all the ratings and reviews. Reply to these reviews for better local search optimization and customer satisfaction improvement.

Moreover, replying to reviews helps in trust-building and influences other people to leave their reviews.

Google My Business now provides a shareable link for ratings and reviews that can be shared with your customers. This link directly takes them to the rating section to encourage them to leave feedback.

 

Posts

This new feature of Google My Business helps you to connect even more with your customers.

Posting at least 2-3 times a week helps you get more clicks and boosts your Google rankings. Google offers the option to share this post on other social media accounts directly or through a copy link option.

Let us see how we can optimize posts on Google My Business.

Offer- Write posts about the discount offers or limited-time deals on products or services. This allows you to set a start and end date for the promotion offer. You can also add coupon code, link to redeem the offer and terms & conditions.

Event- Just like other social media accounts that allow you to post events, Google My Business also allows you to create a post for the event.

1. Event Title

2. Start & End Date

3. Event Details

4. CTA button like Call Now, Buy, Sign Up, Order Online, Learn More, or Book

What’s New- Whenever your business launches a new product or service, make it known to people using the ‘What’s New’ post. Moreover, adding the Learn More button gives you the option to add a link so that viewers can be taken to your business website.

Product- You can keep posting about your products frequently. This is one way of getting potential customers.

1. Photo or Video

2. Product Name

3. Category (create a new category or add it to the existing ones)

4. Price (either a fixed price or a price range)

5. Product description

6. CTA like Order online, Buy, Learn More and Get Offer

One more advantageous feature is that Google My Business shows you the brief post insight. What can you get from your Google My Business post summary?

--> Views of the post

--> Clicks

Each time you go to the posts section, Google provides a ‘new post views’ analysis and this pertains to the new views that your posts got that week.   

Posts are important when it comes to boosting your rank on Google. Google always sends post reminders to your mailbox. So, take advantage of it and upload posts on GMB at the same frequency as you post it on other social media platforms.

   

Insights

The holy grail of SEO, insights or analytics provides you with all the data regarding how customers reach out to you through Google My Business. It gives you reports on-

1. How the customers searched for your business (through direct, discovery or brand)

2. The search queries used by customers to find your business (keywords typed and the number of users for that keyword)

3. If customers viewed it on the search results or map

4. Action taken by customers (visited website, requested for directions, called you)

5. Photo views

6. Competitor analysis for the photo quantity

Remember, these insights are very important for every business to know from where it gets its customers. It even helps them to tweak information to get more potential customers to either visit their website or business location.

 

Messaging

Now, Google allows you to get messages from your customers directly on your mobile device. For this, you have to install Google My Business app on your cell phone. One installed, you can view messages directly and respond to them on the go.

 

Products

Here, you can add your products and services. You need to first name the product collection and then add the products under the collection. You can create as many product collections as you want and add products under it. Take for instance you own a home décor shop.

1. Dining- Product collection

                Wood Dining table- Product

                Marble-top dining table-Product

2. Living room- Product collection

                Sofa set- Product

                Armchair- Product

You organize the products in this way. You can also break it down further depending on how broad your business is.

Another feature is showcasing your product collection as best sellers or fall/spring/summer/winter collection.

In each product, you write the product name, its photo (compulsory) and other additional details (not mandatory) like the product price and description. It allows for a 1000 character description. Try to add keyword-rich product descriptions. After you have filled in the additional details, you can place buttons like-

1. Order online

2. Buy

3. Learn more

4. Get offer

When you opt for any of these buttons, you will have to provide a link for your button. Take for instance, if you opt for Learn More, provide a link to this particular product page on your website.

 

Services/Menu

It goes without saying that many of the businesses are service-based like online classes, beauty parlors, repair services and many more. Such businesses can take advantage of the Services section in their Google My Business profile. The services can be categorized into primary and subcategories inside it. For the sub-category, you can add the price of the service and a 300 character description. Try to include ranking keywords inside the description.  

The Menu section is for those businesses that are into the food business or even for spa and salon services. You can list the item, its price and description. 

 

Website

For those of the small businesses who do not want to invest in a website or find it costly to get one done, Google My Business has a solution. It offers you to build a minimalistic website for free. It collates all the data that you have provided in your business account and automatically designs a website when you click on ‘Create a Website’. You can

1.  Change themes (the theme is basic with changes allowed in font design and color)

2.  Edit text  

3.  Add photos

4.  Change language (In ‘Settings’)

Once you are satisfied with the basic website, you can hit on the ‘Publish’ button. This website address will show on your local Google search listing. Remember, Google My Business can show only one website listing. So if you already have your own website, then you have to choose which one needs to be listed.  

If you have more local business and your website is in English, you can take advantage of Google My Business free website to create it in the local language. Take for instance your business caters more to the local French population. If you already have a website in English, then publish your Google My Business website in French. List it on Google My Business page. This will help you connect with the local customers. And, if you feel that it is not helping you get more customers, then there is always the option to ‘Unpublish’ (Settings-> Unpublish) your Google My Business website.       

 

Users

If you need to add more people to manage your Google My Business account, it is possible through this section. Basically, you can add users as-

1. Owners- Owners have all the capabilities as the primary owner but remember, there can be only one primary business owner. Owners can add and remove users and manage everything on Google My Business account.

2. Managers- Managers can also do the same as the owners, but cannot add/remove users and remove the listing.

3. Site managers- They can edit some main business information like address, contact number, working hours. In addition, they can manage posts, respond to reviews and download insights.

To add more users, click on ‘Users’. At the top right corner of the opened page, you will find ‘Add User+’. Click on it. Now, you can enter the email address or name of the user you want to add. Next, select the user’s role (owner, manager, site manager). The user will receive an email and when he clicks on the accept button in the email body, he will be added to your Users list. Google My Business also has provisions for canceling the user request or removing any added user. 

 

Conclusion

Taking advantage of Google My Business for online businesses is easy. Once you complete your GMB profile optimization what remains is consistent post & photo uploading and review management. 

Have you optimized your profile on Google My Business? If you want expert help, contact a good digital marketing agency that will help you set up the best profile so that your business comes on the top of the search engine’s rank page.   

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Blog date 09-07-2020
Category : Digital Marketing

Google My Business Profile Optimization Techniques-1

Google My Business is an online directory. To understand its importance, let us take you back to the good old days of the humble telephone.

Remember your telephone directory or the yellow pages that were your utmost means of local search guide. You wanted the services of an AC repair technician; you frantically paced through the telephone directory for one.

Times have changed, but our necessities remain the same. Of course, you have mobile devices to store important numbers.

But, your local search in the telephone directory has been effectively replaced with the Google search.

“Restaurants near me”                

“AC repair near me”

“Playgroup near me”

Google has an answer to anything and everything. So, if your business is to get listed on the Google local search results, registering it in Google My Business is the answer. 

 

Why register your business on Google My Business?

Here, we present to you some facts about local searches on Google:-

1. 88% of the consumers, who have searched for a local business, take action within the next 24 hours. They either call or follow it up with a business visit. 

2. 46% of Google searches are for local business information.

3. 97% of people rely on searches for local business information.

4. 92% of the people will opt for results on the first page of the results.

5. Local search is 300% more effective than social media searches.

6. 70% of the customers search for the location on the map before visiting the store.

All of these statistics show that local searches are very important.

But the sad fact remains that more than 55% of the local stores never bother to list their services on Google. And even more surprising is that many just register their business on Google with minimum details and leave it as it is.

Folks, know that Google My Business is FREE. Registering your business on Google My Business is easy. Optimizing the profile and leveraging it to your advantage is even easier.

Do not believe it? We will decipher the optimizing techniques step-by-step in the next article so that by the end of it you will have a completed profile in Google My Business. 

So, we are doing a two-part series article. This first article is on the process of registration and verification on Google My Business. The next article will cover Google My Business profile optimization techniques.

Let us get started with the registration and verification processes right away.

 

How to create your listing on Google My Business?

Let us start with Google My Business registration first. 

 

GOOGLE MY BUSINESS REGISTRATION

Opening a Google account-

The foremost criterion is to have your Google account. Create one, if you are not using Google services. You will have a lot of benefits with your Google account with access to Gmail, Google Drive, Google Photos, Contacts and much more.

Opening Google My Business-

Open Google My Business page. You will find a Sign-In button on the top right corner of the page. Click on it and sign in using your Google account.

Process of Google My Business registration-

Now, the official registration of your business with Google starts. You have to enter the following details:

1. Name of your business

2. Business address (Be precise because you will receive a Google My Business verification PIN by post on this address)

3. Business location on Google Maps (If you do not want to enter your business address, you can list your service areas and click “I deliver goods and services to my customers”. You have the option of hiding the address and displaying only the delivery area.)

4. Search and click on the business category (Be cautious while selecting because this will be your business identity for Google to display your listing for the search query result. You can add more specific categories later)  

5. Contact number

6. Website URL (optional). In case you do not have any business website, you have the option of creating a free one here)

 

GOOGLE MY BUSINESS VERIFICATION

The last part of the registration process is verification. Usually, it is by the ‘postcard by mail method’. Here, you have to fill your contact name and cross-check if the address is right. Click on the ‘Mail’ button. You will receive your verification PIN by post on your business address within a week. Do not change any of the entered details until you receive your post. This could delay the process.

Very rarely, you may get the option of verification by phone or email. If you are the lucky one, do not hesitate to click on it because your verification code reaches you instantly.

Once you have the verification code in hand (by post), log in to Google My Business. Click on ‘Verify Now’ button. Enter the five-digit PIN and click on ‘Submit’.

Note: In case of multiple locations, select the location you want to verify and then submit the PIN.

Yes, now you have successfully registered your business on Google My Business.

Congratulations, with the registration and verification you have successfully created your listing on Google My Business. A Google Maps location is either generated or an existing one is synchronized with the Google Search for easy search and access.  

Next, comes the profile optimization part. This will be described in the second article. Remember to read the article on Google My Business profile optimization if you want your business to rank in the Google local search results.

Conclusion

Google My Business is a great way to stay connected with your local customers and boost your local SEO. With social media accounts under the scanner for data privacy issues, it makes sense to stay in touch with the local people through local listings. 

A must for small businesses, Google My Business is free and cost-effective. Have you registered your business in Google My Business? If you want help to register your business on Google, consult an expert to do so. Get the right start and see how you can increase your reach.

 

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Blog date 12-05-2020
Category : Human Resource

13 Must-Have Modules In HRMS Software

A comprehensive HRMS software must have important modules incorporated in it so that human resource management becomes an easy and hassle-free process. Let us go in detail about the various modules and their features.

13 must-have HRMS software modules are- 

1. Recruitment Module

The recruitment module unburdens the task of HR by automating and managing the recruitment and staffing operations of the enterprise. Tasks like interviewing, scheduling, and tracking can be done easily in a hassle-free way. This includes the following features-

  1. Create and post hiring advertisements on different job boards

  2. Manage and sort resumes

  3. Application tracking system

  4. Easy data entry management

Managing candidate information helps the enterprise to create a talent database and use it when a future vacancy arises.

 

2. Onboarding Module

Employee induction showcases your enterprise culture and you need it to be perfect so that the new employees feel at ease during the initial days at the organization.

The joining module includes the onboarding process so that both the new employee and the staff are familiarized with each other. This feature includes-

  1. Preparation for the candidate inclusion  

  2. Employee login and access to the HRMS software

  3. Important details are delivered to the new employee

  4. Digital cross-department introduction  

  5. Maintain complete lifecycle of the employee

 

3. Leave Management

The leave management module helps to manage leaves of employees so that any confusion is erased and transparency is maintained.  

This includes a leave request application and its approval, including the status of leave application. This module is customized as per the company leave policy. The request and approval systems are streamlined. Only the outcome is incorporated in the team calendar of the dashboard. Some of the features are-

  1. Allocation, booking, approval, tracking, and monitoring the absence of employees.

  2. Information on leave balance and time-off

  3. Sorting of leave types as predefined by the company leave policy

  4. Online leave and time-off application and grant status

  5. Automatic calculation of leave balance

  6. Tracking leave history

 

4. Attendance Management

The Attendance Module facilitates the accurate calculation of working hours thus enabling better timekeeping. With this, timesheet errors are negated and payroll computation becomes easy. 

  1. Instant integration of digital attendance readers

  2. Time clock management

  3. Overtime management

  4. Late coming fines, early go policy, extra time bonus. 

  5. Information links to payroll and accounting software

  6. Define and manage break rules 

  7. Accessible through cellphone   

  8. Geo-tracking attendance

 

5. Performance Appraisal

This performance appraisal module contains tools to manage peer, subordinate, customer, manager appraisals and self-appraisals. The manager can amend open appraisals and add new ones. He can view an employee’s appraisal history. He can track and analyze the performance of the team. This module automates the appraisal process and tracks the target completion. The features of this module are-

  1. Performance feedback from all stakeholders

  2. Scheduling of appraisal meetings

  3. Review and feedback management

  4. Individual employee review system

  5. Insight and analysis of employee competence

  6. Setting and managing goals

 

6. Task Management

This module facilitates prioritizing tasks for effective work management of projects. Task sheets can be created, tracked and analyzed. Managers allot day-to-day or timeline tasks to employees. The module will show the status of the task.

  1. Project or board creation as per the task

  2. Configure tasks at different stages

  3. Include employees and timesheet

  4. Manage task allocation

  5. Record task details with time

  6. Analyze the task sheet

 

7. Ticket Management

Ticket management involves solving customer grievances using advanced reporting functionalities and cross-functional collaboration to create personalized user-experiences. This module follows a step-by-step procedure to resolve the customer query.

  1. Complete ticket tracking management

  2. View request details and history

  3. Advanced search features

  4. Identify and delete unused & outdated queries in bulk.

 

8. Exit Management

The employee resignation and termination module make the employee exit process easy and simple. The notice period details will also be included. The off-boarding process of an employee is made systematic through this module. The concerned higher authorities have the right to approve or reject the submitted resignation request.

  1. Resignation submission and approval  

  2. Automatic calculation of employee notice periods

  3. No-dues certificate approval from the required departments

  4. Salary settlements

 

9. Payroll Management

The payroll management solution provides for quick and accurate processing of employee salary registers. It is about processing all the financial records of salaries for an employee. Apart from salary details, the payroll management module will include features to manage-

  1. Claim & reimbursement

  2. Loan & advanced salary

  3. Income tax deduction & compliance

  4. Find information regarding statutory reports like PF, professional tax, Form 16B, ESIC, and more.

 

10. Organization Hierarchy

This includes details about the hierarchy structure of the company including the reporting lines. This module helps you to set up a primary reporting hierarchy in your enterprise that reflects the reporting lines.

  1. Maintain and manage the team hierarchy and reporting lines

  2. Find employees who report to a particular manager

 

11. Database Management

Database management is all about organizing and managing employee information. The database contains employee details, documents, and reports. This management control is given to a selected few.

  1. Maintain and track employee details in a central database

  2. Saves storage space by minimizing duplicate entries and redundancies.   

 

12. Rotational Management

For organizations that work on the shift system, the employee rotation management feature helps in assigning and managing employee rosters for shifts. This module is for better utilization of the workforce and thus to manage manpower and costs efficiently.

  1. Detailed roster plan with an employee list

  2. Manage work time, area of work, pay as per shifts, time of shift.

  3. Forecasting of employee requirements 

  4. Assigning shifts and allocating employees to each shift

 

13. Training and Development Module

A learning management module improves productivity by identifying and providing relevant training. This module produces training plans for the employees including the managers. The individual training plans whether in-office or with third parties is managed through this module. 

  1. Setting up training schedules like participants, trainers, training plans, timesheets, and calendars. 

  2. Integration with performance management module

  3. Manage courses and topics for training

 

Conclusion

HRMS software is meant to fully automate HR tasks. So do not settle for less when you plan to purchase it. Get a comprehensive HRMS software designed from a good software company so that the returns are worth the money invested in it.

 

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Blog date 09-05-2020
Category : Human Resource

10 Top HRMS Software Benefits- Why Enterprises Need It?

Before we straight away start with the 10 top HRMS benefits, let us know why enterprises need to have it in the first place.

Are you tired of manually managing employee data? Managing employees in an organization is not an easy task. You are sure to agree on it.

The issue is everywhere. Let us not limit it to big organizations. Small organizations make do with manual employee data management. But as the company grows, so does the number of employees. Here, if employee management is not done efficiently there are chances that it will affect productivity and the business suffers.

 

What is human resource management software?

To ease the task of HR personnel, businesses need to invest in good Human Resource Management System software (HRMS software). This is nothing but organized management of payrolls, attendance, and other day-to-day activities all done through the system without the need for paperwork. In short, it is automated payroll software and the attendance management system all rolled into one. 

 

10 top HRMS software benefits:

1. An efficient HRMS software reduces the task of HR personnel.

2. It standardizes processes and reduces paperwork.  

3. It speeds up work by saving time, effort, and resources.

4. It gives an insight into employee productivity, employee management, project management, and efficiency of the workplace.

5. It makes employee management easy by automating hiring, payroll, leave, allocation of resources, timeline and training.

6. It makes the employees aware of the company structure, pay details, leave details, and hierarchy. 

7. Automating HR tasks reduces human error in entries and task management.

8. Though the initial investment is high for HRMS software, the company recovers the cost soon.

9. HRMS software ensures the protection of employee data.

10. It offers privacy to the management on matters where secrecy is needed like payroll management, performance appraisal, etc.

 

Must-have modules in HRMS Software:

A comprehensive HRMS software should incorporate all the below system into one package.

  1. Payroll management system
  2. Attendance management system
  3. Recruitment management
  4. Onboarding
  5. Leave management software 
  6. Performance appraisal
  7. Ticket management
  8. Appraisal management software
  9. Task management system
  10. Database management software

The other modules in this are rotational (shift) management, organizational hierarchy, and training and development module. 

 

Conclusion

We have enlisted the 10 top HRMS software benefits. If you are interested in efficient HRMS software for your enterprise, get in touch with us today. See the difference in having an organized HR management today!

 

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Blog date 03-07-2020
Category : Mobile Application

Does Your MLM Software Have These Features?

What is MLM software?

MLM business is all about earning through product sales and network marketing. Now, imagine the amount of manpower, resources, time and effort you need to maintain and manage this huge network and the payouts. The downline income calculation, the genealogy tree management, the product inventory & sales- all these and much more are to be taken care of accurately in the MLM business.

This is where the MLM software comes into the picture.

MLM software is a complete IT solution to simplify and manage all the tasks related to multi-level marketing.

The MLM software provides complete automation to manage the multi-level marketing business efficiently. It provides a holistic solution right from genealogy tree management, payout calculation, inventory management, sales records, and much more.

MLM software has many benefits. All-in-all, it is a tool that helps you to focus on your business and attain its goals.

 

Features in MLM software

Any MLM software both in web app form or mobile app form will have three main sections:

1. Front Panel

2. User Panel

3. Admin Panel

Let us look into the MLM software features in each of the sections.

 

MLM Software Features- Front Panel

This consists of the home page which will have a general layout of the MLM business, its products, and a bit of information about the company.

1. Registration/ Sign in

There will be a section for new member signup and registration including existing member login.

2. About MLM Plan

A page dedicated to the MLM business including the plan details will be shown.

3. Product Page

The products marketed by the company with the image and other details will be displayed on a separate page.

4. Gallery

A gallery with achievement photos and event photos helps get more customer engagement.

5. Legal Documents

A section is to be assigned to show the company registration form and other supporting legal documents.

6. About Us/ FAQ

There will be an About Us page & a FAQ page regarding the business and its products.

7. Terms & Conditions

A Terms & Conditions page will be dedicated to the rules of the MLM business for the members who are interested to join the network.

8. Contact Us

There will be a contact page or a grievance submission page for customers to submit queries regarding the business or products.

 

MLM Software Features- User Panel           

The member panel or the user dashboard is from where the individual MLM members or distributors can view and manage their profiles, sales, income, payouts and rewards. The dashboard will offer a general overview of the payouts, e-wallet, sales record, hierarchy and other important details. Each of these can be viewed in detail.    

1. Registration

The member panel will first have a new registration section wherein firstly, the sponsor ID and the e-pin code will have to be filled. Later the username and password generation is completed. The next step is filling the profile details including bank details.

2. Profile

The profile section gives details like name, address, contact number, sponsor ID, bank details including password change and logout facility.

3. New Member Sponsor

The other is the sponsor member section that will help the user to join new members or sponsors to their downline.

4. E-Wallet

The member panel will have an e-wallet section that will display the total amount in the user wallet. The incentives and payouts can be added to this wallet and in addition, the user can transfer money to the wallet for purchases.

5. Genealogy

The genealogy section is basically the tree view that will have the details of the downline and the direct members added under the user.

6. Purchase

The purchase section will display all the product purchase details like the purchase history, order tracking, payment made and so on.

7. Sales

The sales section will have details of sales history like the sales accomplished at each level or for a specified period and the sales target to be completed to get to the next higher level.

8. Payout

The payout section will have a lot of parameters based on the MLM plan structure like incentives, rewards, downline income generated through sales, income through recruiting and so on. The user has an option to transfer this earned amount to the e-wallet.

9. E-Pin

The e-pin generation section will have the e-pin generation for various processes like new member registration, purchase, package upgrades, payment transfer to the e-wallet and many more. This makes the transactions secure and manageable.

10. Team

The team section will have complete details of the MLM business team including the managers and leaders to whom the user has to report.

11. Levels

The level section will have details of the level completed and the target needed for the next level completion. It will also give details about the rewards to be achieved for level completion.  

12. Rewards

The reward report section will have details of the payout generated through incentives and bonuses. The user can view it for a specified month or year.

13. Upgrade Plan

The upgrade section will enable a user to upgrade the account to a higher package through the e-pin code. This section will also have the previous upgrade report including the amount, date and year.

14. Withdrawal

The withdrawal section allows the user to put a payout withdrawal request. Once a withdrawal request is initiated, the tax deductions are calculated and the remaining amount is deposited in the specified bank account. This section will also have previous withdrawal history.

15. Query

The query or the support section will help the user to generate a query regarding the MLM payout, genealogy, downline, purchase or anything. A query ticket will be generated and the user can view its latest updates here. Also, the previous query statements can be viewed here.

  

MLM Software Features- Admin Panel

The admin panel will have the profile management just as the user panel. Apart from this, everything else is different in the admin panel. The admin dashboard will open to display the profits, sales, revenue, members, statistics and so on.

1. Login

The entry into the admin panel is through a secure login.

2. Profile Management

The profile management will include name, contact details, password change and logout facilities.

3. Plan Management

The plan/package section is where the admin can view all the existing plans and edit or add new plans if needed.

4. Genealogy

The genealogy section will have the downline list with members and their IDs.

5. Members

The member profile section will have details of all the registered members with a search member/ID facility and any modification is possible from here. Also, the KYC of new members can be reviewed and accepted from here. The individual member status with details like join date, downline, ID and achievement can be viewed is also provided.

6. Products

The product section is from where the admin does the inventory management and gets to access the sales records. Any product can be added or edited from this section.  

7. Withdrawal

In the withdrawal request section, the payout withdrawal requests from members are displayed for the admin’s approval.

8. E-Wallet

In the e-wallet section, the admin gets to view all the transactions made in the e-wallets of the members.

9. Payments

The payment section allows the admin to transfer the payout amount to all the member e-wallets or directly to their bank account. The tax calculation and records can be fetched from here.  

10. Support Query

The query/support ticket section will have the member queries to be resolved.

11. Feedback

The feedback section contains the posts received from the Contact Us main web page.

12. Banners/Popup

The admin can make changes in the home page like uploading banners, adding FAQs or editing the address. The admin can also set up the popup box so that the users get to see it at the time of login.

13. SMS/Email

Another important feature is the SMS and email integration wherein the admin can configure SMS and emails to be sent to members or other clients.

14. Tree Pairing

The admin section also contains the MLM structure like levels, tree, pairing, hierarchy and much more.

15. Payouts & Commission

The main part is the commission & payouts that have the income generation details of all the members. The payout closing will be displayed either daily, weekly or monthly as per the plan.   

16. Statistics

The statistics page will display various statistics like new members joined, sales, profits, revenue for a specified period. The page can be designed to display statistics in the form of pie charts, bar graphs or tables as per the requirement. The level-wise report can also be generated.

 

Where to buy MLM software?

The important question when you plan to start MLM business would be “Where to get MLM software?” There are many MLM software providers, but get it designed from an expert MLM software provider. They easily customize the software as per your business needs and incorporate the latest unique features that will help in boosting your MLM business.  

Conclusion

The MLM software features depend to a large extent on the MLM type. If you are planning to start MLM business, would you settle for a cheap MLM software or the one that may cost a little more but offers all the latest features that will help in your MLM business management?

We would advise you to include the latest features in the MLM software so that it helps in easy MLM business management. After all, a good design MLM software is better than one that needs constant upgrades. 

 

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