As clichéd as it may sound, but you cannot deny the fact that the content of your website is vital to the search engine ranking.
But how will customers come to you when there are millions of websites offering similar content?
It is simple, your content has to be first brought to the notice of the search engine bots or it has to be search optimized.
Search Engine Optimization (SEO) is like a window to the outside world. Without it, your website has no value.
Having an e-commerce website forms one aspect of online marketing. But reaching out to customers and the ways to do it forms the core of any content optimization initiative.
We have listed 25 important website content optimization techniques for better reach and ranking.
Content is indeed the king. Period. Let us see some content optimization techniques here.
1. User-Value Content
We cannot stress enough that you need to write what the customer wants. When you do that your customers will reward you in the form of shares and clicks. This will automatically rank you higher in the SERPs.
2. Keyword-induced content
Before you start writing, know what your viewers are searching through keyword research. Get all the related keywords that can be infused in your content so that it is a healthy combination of what the viewers need and targeted keywords.
3. Targeted Keywords
The best way to know better about the targeted keywords is by bidding on some keywords in Google Ads. This gives you a fair idea about the traffic driven to that keyword and also the other alternatives.
4. Long-tail Keywords (Deep content)
Intelligent machine analysis now understands deep content. So Google will definitely rank pages that include long-tail keywords or have actual content in it.
5. Content Length
Lengthy content of about 1500-2000 words per page is still significant as per the Google ranking guideline. Articles that give valid answers to user queries attract more users and social shares.
6. Title & Meta tags
Write a small title that matches with what the users might be searching for. A keyword-induced title will also help you get better searches.
7. Recontenting blogs
Consistently update the old blogs of your website by adding the latest news. Take a few related short blogs and combine them into one.
Shares and links form an important content optimization technique to reach out to more customers and the way to go about it is written here.
8. Shares on social media platforms
Generate as many backlinks as possible to your website homepage. The best way to generate backlinks is to share it on various social media platforms.
9. Community involvement
Your content should have lasting value. You can provide it by encouraging forum discussions and conducting online surveys.
10. Retargeting Customers
Channelize customers who are curious about your product. Retargeting content to the potential customers who have had initial interest will give you leads and you earn them back.
11. Social Media Influencers
It is the age of social media influencers. Collaborate with influencers and get your product reviewed from them. Request them to be your guest blogger.
Better content will also earn you the much-desired backlinks from higher ranking websites thus helping your website position.
Visual content forms an integral part of content optimization and if you master its technique, you have better chances of ranking faster.
13. Appealing visual content
Create appealing content like images, memes, videos, animations related to trending topics. This will ensure that your content is searched more and stays at the top of the search pages list.
14. Alt tag on images
The search bots do not consider the text embedded in the images and visual content. So, always place a transcript of the visual content in the description column. The alt tag of your image also helps in content optimization.
15. Image Optimization
Optimize your image before uploading them on the website. Use compression tools to reduce the image file size but keep the quality intact. Use HD-quality images as much as possible.
16. Visual Link sharing
When users use links instead of embedded code of your visual content, it strengthens the chances of rankings.
There are some general content improvement techniques or fixes that count to help your website get noticed by the search engine bots.
17. Providing external & internal links
Improve the content by providing internal as well as external links. The links have to be redirected to the top-level pages.
18. Multiple language translations
Google rewards websites that have multiple language translation options. There are various tools and plugins available to translate the website content into different languages and optimize it.
19. Fast loading pages
Be sure to have a blog page that loads fast so that viewers stay on the page rather than moving back and forth the search pages.
20. SSL encryption
One simple but effective tip is to switch to https protocol. The SSL encryption will make your site secure.
21. Fixing broken links
Fix broken links to increase the chances of your website ranking better.
22. Customization tools
Include customization tools for your users to help streamline experiences and make your site more user-friendly. The search engines are surely going to reward your site for it.
Content analysis is the core to know if there is room for content optimization improvement and each website should pay utmost importance to it.
23. Analyze top-ranking pages
Always observe and learn from the top-ranking pages to know how they market a good trending content.
24. Competitor Analysis
Study the competitor website to know what users like or dislike in their products/services. This will give you insights to pitch your brand against your competitor.
25. Analyzing Bounce rates
Pay attention to the bounce rates. The more the users stay on a particular page, the more chances that it will get ranked higher.
Content optimization is a continuous process. To maintain the relevance of rankings, it is necessary that you work on it without stopping.
Go through the 25 important content optimization techniques listed here. Check all the above boxes as you work on it. Gradually, you will start seeing the results. If you cannot devote time to it, it is better that you hire the services of a digital marketing expert who will work on your website content and optimize it for increased reach.
Yoga is a powerhouse that when practiced regularly keeps you fit and healthy. The western world is embracing Yoga like never before and if you are inclined to make this accessible to everyone, this is the opportune time for it. If you are a Yoga guru you have this wonderful opportunity of spreading a healthy way of life and also monetizing it. You can also partner with renowned Yoga gurus and together look for opportunities in this network.
If you are wondering why we are stressing on Yoga apps, we will let you know some mind-boggling search statistics about the Yoga meditation apps.
Let us now have a closer look at what the stats speak and why investing in a Yoga mediation app makes sense.
A Yoga app, when effectively designed, can attract millions of downloads provided you offer customers with exhaustive Yoga resources like videos, blogs, and expert Yoga guru guidance through live sessions.
Most of the Yoga apps will have a free registration process. The sign up is through email, mobile number or social logins like Google, Facebook. The bulk of the Android Yoga apps make money through in-app subscriptions and ads.
The subscription plans can be based on the type of Yoga, duration or experience level. The beginner Yoga, expert-level Yoga, advanced level Yoga helps viewers choose their plans. Then users can opt for monthly plans or pay an annual subscription fee. Also, you can offer a one-time plan that includes a mix of videos, music and access to live sessions. You can also offer the users personalized plans based on their goals. It is always advisable to provide greater flexibility in the subscription plans for your Yoga app success.
Under this, the Yoga gurus teach Yoga poses so that the subscribers can practice it properly. Personalized Yoga sessions include a combination of Yoga videos, online consultation through chats and videos and live sessions so that the teachers can guide their students to perform Yoga.
Live Yoga sessions from teachers or guest Yoga gurus help you get increased customer engagement. The 5-min Yoga apps or the 30-minute Yoga apps are gaining popularity since many have time constraints. A quick live-yoga session gives users the benefit of having performed Yoga in less time.
Some of the videos can be provided for free viewing to registered users. Give importance to create good quality videos so that its viewers are enticed to sign up for regular sessions. Many of the popular Yoga apps have more than 10,000+ videos for the users so that they never fall short of resources to practice. Also, depending upon the subscription plans, the users can download the videos and watch them at their will.
This feature is for those users that prefer only audio instruction while practicing Yoga. The audio will guide users to perfect their postures and breathing techniques while practicing Yoga. The guided Yoga app is gaining popularity and is preferred by beginners.
The Yoga apparel and Yoga mats are in-demand and you can earn a handsome profit by selling the Yoga accessories. Also, you can sell Yoga CDs and books through the stores. See to it that the payment gateway is easy and hassle-free. Also, add the shipment tracking feature for the ordered products.
People need to listen to some soulful music while doing Yoga. You can collaborate with musicians and provide music streaming feature in the app.
The blog section will be a mix of topics related to Yoga like healthy eating, benefits of Yoga, meditation etc. You can invite guest bloggers like doctors, health experts, nutritionists, mediation experts and other Yoga practitioners to increase user engagement.
This is basically for users to chat and share information. Also, it connects the teachers with users for expert guidance and suggestions.
The Yoga app will basically have an admin panel, user panel and teacher panel (if you have partnered with other Yoga gurus). Let us take a brief introduction to all these.
The user panel is what connects the user with the app. It allows the user to manage their profile and Yoga subscriptions including the Yoga store purchases.
Any user will be guided to the registration process to enroll in the subscription plans.
Once enrolled, they will have their personal dashboard wherein they can manage their profile.
It displays the plan purchased and its details like classes attended & remaining, Yoga teacher, and so on.
Yoga app profile also includes personal height, weight, and fitness details like Yoga time, calorie count, workout history as per the calendar dates and many such unique features.
Users can track their ordered items and view purchased history.
The teacher panel is for the individual Yoga teachers to manage their profile and sessions. If admin gives them the rights, they can even upload videos and blogs from their dashboard.
The teacher registers in the app and enters all the required details.
In profile management, a teacher will update their qualification and experience. The user ratings and reviews for the teacher will be displayed on their profile. Under the profile management, a teacher can schedule and keep track of their sessions. This will include a display of their daily/monthly sessions, canceling classes, substituting teachers, calendar management, upload videos, launch live videos and many other features. They can take up sessions based on their availability. Another important feature in their profile would be payment management.
The admin panel will be a detailed dashboard that lets them control and manage every aspect including the teacher panel and the user panel.
Let us see the admin panel features:
Reminders--> Give users the option to set reminders to adjust the posture, manage breaths, drink water or practice Yoga.
Customization--> Viewers can be given the option of picking Yoga sessions based on the focus of a body part, speed of Yoga, instructor, type of Yoga, and so on.
Push Notifications--> This helps you to update the viewers of any special live sessions, updated videos, music or new product launches.
Ratings & Reviews--> Ratings & reviews for subscription courses, teachers, and videos help users to select the right resources. Also, it helps the app owners to know what tweaking is required to make the app and the programs better.
Create Mix--> Users are given the option to select their sessions based on their needs, timings and speed.
If you are targeting the US market, an iOS Yoga app is necessary. The Android Yoga apps are not far behind as they target their customers through advertisements and other monetization strategies. You can also try with a cross-platform MVP to begin with and launch a native mobile app when you are completely satisfied with its functioning.
A Yoga app designed perfectly and having the right resourceful content and features in it is a great way to spread a positive way of healthy life and also earn from it through increased downloads. Do you intend to spread this positivity? Do you see the potential of earning income through it? Contact us today. We will design the best iOS Yoga app and Android Yoga app for you.
Are you planning a trip to Surat? Then, be sure to go through this list of top 10 places to visit in Surat.
‘Textile City’, ‘Diamond City’- Surat is known by many names and for sure it has lived up to its reputation. From amazing places to drooling dishes, Surat has prospered from the medieval times. The most sought-after shipping port of the invaders once, Surat has retained its charm thanks to the overdose of friendliness and warmth of its residents.
The old Surat city architecture has influences of the Mughals, Marathas, British, and the Portuguese including the Parsis. If you are a visitor, do visit these top 10 places in Surat and tell us about your experience in this city.
One of the best water parks in India, Amaazia has adventurous rides, live music, thrilling water slides, rain mist, and relaxing food & coffee.
Situated in Pal, Adajan, this aquarium is home to more than 100 species of fishes. It has two sections- marine and freshwater. Sharks roam freely in the vast shark tank. This place is a must-visit for people of all ages.
Easily accessible by public transport, the Sarthana Zoo is home to large species of birds and animals. This zoo has tigers, leopards, rhino, bears, and lions. It has a large collection of birds too.
Go early morning to the Dumas Beach and savor the delicious tomato fritters with a hot cup of tea. Popular as a picnic spot among the locals, Dumas Beach is the favorite place to gaze at the setting sun.
Also known as Surat Fort, this is an ancient 16th-century monument that has undergone a complete transition after renovation and maintenance from the Surat Municipal Corporation.
This Science Center in Surat houses a planetarium, a museum, diamond gallery, art gallery, and a fun science center where children can learn about any topic the fun way. The art gallery serves as a platform for budding artists to showcase their undiscovered talents.
This ancient artificial lake has now become one of the prime recreational spots in Surat. A complete amusement park, the surrounding area of the lake hosts thrilling rides and houses umpteen food stalls that will surely add fun to your evening.
The lifeline of Surat, Tapi is the main river that provides elixir in the form of water to the Surat residents. Enjoy a serene evening in the promenade lined with stalls and rest areas and you are sure to come back here every evening.
This is a perfect place for a fun-packed evening with kids and family. Toy trains, fun rides, and helium balloons complete your family outing making it a memorable experience.
This temple dedicated to Goddess Amba is situated right on the banks of river Tapi. Considered as one of the most popular temples in Surat, faith, peace, and prayers go hand-in-hand here.
Here is the list of top 10 places to visit in Surat. But, there are many other interesting places to visit based on your interests and likes. Of course, shopping is a must when you visit Surat.
Which of these top 10 places in Surat do you like the most?
If you want to design a travel-related website or a travel blog website, contact us so that we can help.
MLM business is all about earning through product sales and network marketing. Now, imagine the amount of manpower, resources, time and effort you need to maintain and manage this huge network and the payouts. The downline income calculation, the genealogy tree management, the product inventory & sales- all these and much more are to be taken care of accurately in the MLM business.
This is where the MLM software comes into the picture.
MLM software is a complete IT solution to simplify and manage all the tasks related to multi-level marketing.
The MLM software provides complete automation to manage the multi-level marketing business efficiently. It provides a holistic solution right from genealogy tree management, payout calculation, inventory management, sales records, and much more.
MLM software has many benefits. All-in-all, it is a tool that helps you to focus on your business and attain its goals.
Any MLM software both in web app form or mobile app form will have three main sections:
Let us look into the MLM software features in each of the sections.
This consists of the home page which will have a general layout of the MLM business, its products, and a bit of information about the company.
There will be a section for new member signup and registration including existing member login.
A page dedicated to the MLM business including the plan details will be shown.
The products marketed by the company with the image and other details will be displayed on a separate page.
A gallery with achievement photos and event photos helps get more customer engagement.
A section is to be assigned to show the company registration form and other supporting legal documents.
There will be an About Us page & a FAQ page regarding the business and its products.
A Terms & Conditions page will be dedicated to the rules of the MLM business for the members who are interested to join the network.
There will be a contact page or a grievance submission page for customers to submit queries regarding the business or products.
The member panel or the user dashboard is from where the individual MLM members or distributors can view and manage their profiles, sales, income, payouts and rewards. The dashboard will offer a general overview of the payouts, e-wallet, sales record, hierarchy and other important details. Each of these can be viewed in detail.
The member panel will first have a new registration section wherein firstly, the sponsor ID and the e-pin code will have to be filled. Later the username and password generation is completed. The next step is filling the profile details including bank details.
The profile section gives details like name, address, contact number, sponsor ID, bank details including password change and logout facility.
The other is the sponsor member section that will help the user to join new members or sponsors to their downline.
The member panel will have an e-wallet section that will display the total amount in the user wallet. The incentives and payouts can be added to this wallet and in addition, the user can transfer money to the wallet for purchases.
The genealogy section is basically the tree view that will have the details of the downline and the direct members added under the user.
The purchase section will display all the product purchase details like the purchase history, order tracking, payment made and so on.
The sales section will have details of sales history like the sales accomplished at each level or for a specified period and the sales target to be completed to get to the next higher level.
The payout section will have a lot of parameters based on the MLM plan structure like incentives, rewards, downline income generated through sales, income through recruiting and so on. The user has an option to transfer this earned amount to the e-wallet.
The e-pin generation section will have the e-pin generation for various processes like new member registration, purchase, package upgrades, payment transfer to the e-wallet and many more. This makes the transactions secure and manageable.
The team section will have complete details of the MLM business team including the managers and leaders to whom the user has to report.
The level section will have details of the level completed and the target needed for the next level completion. It will also give details about the rewards to be achieved for level completion.
The reward report section will have details of the payout generated through incentives and bonuses. The user can view it for a specified month or year.
The upgrade section will enable a user to upgrade the account to a higher package through the e-pin code. This section will also have the previous upgrade report including the amount, date and year.
The withdrawal section allows the user to put a payout withdrawal request. Once a withdrawal request is initiated, the tax deductions are calculated and the remaining amount is deposited in the specified bank account. This section will also have previous withdrawal history.
The query or the support section will help the user to generate a query regarding the MLM payout, genealogy, downline, purchase or anything. A query ticket will be generated and the user can view its latest updates here. Also, the previous query statements can be viewed here.
The admin panel will have the profile management just as the user panel. Apart from this, everything else is different in the admin panel. The admin dashboard will open to display the profits, sales, revenue, members, statistics and so on.
The entry into the admin panel is through a secure login.
The profile management will include name, contact details, password change and logout facilities.
The plan/package section is where the admin can view all the existing plans and edit or add new plans if needed.
The genealogy section will have the downline list with members and their IDs.
The member profile section will have details of all the registered members with a search member/ID facility and any modification is possible from here. Also, the KYC of new members can be reviewed and accepted from here. The individual member status with details like join date, downline, ID and achievement can be viewed is also provided.
The product section is from where the admin does the inventory management and gets to access the sales records. Any product can be added or edited from this section.
In the withdrawal request section, the payout withdrawal requests from members are displayed for the admin’s approval.
In the e-wallet section, the admin gets to view all the transactions made in the e-wallets of the members.
The payment section allows the admin to transfer the payout amount to all the member e-wallets or directly to their bank account. The tax calculation and records can be fetched from here.
The query/support ticket section will have the member queries to be resolved.
The feedback section contains the posts received from the Contact Us main web page.
The admin can make changes in the home page like uploading banners, adding FAQs or editing the address. The admin can also set up the popup box so that the users get to see it at the time of login.
Another important feature is the SMS and email integration wherein the admin can configure SMS and emails to be sent to members or other clients.
The admin section also contains the MLM structure like levels, tree, pairing, hierarchy and much more.
The main part is the commission & payouts that have the income generation details of all the members. The payout closing will be displayed either daily, weekly or monthly as per the plan.
The statistics page will display various statistics like new members joined, sales, profits, revenue for a specified period. The page can be designed to display statistics in the form of pie charts, bar graphs or tables as per the requirement. The level-wise report can also be generated.
The important question when you plan to start MLM business would be “Where to get MLM software?” There are many MLM software providers, but get it designed from an expert MLM software provider. They easily customize the software as per your business needs and incorporate the latest unique features that will help in boosting your MLM business.
The MLM software features depend to a large extent on the MLM type. If you are planning to start MLM business, would you settle for a cheap MLM software or the one that may cost a little more but offers all the latest features that will help in your MLM business management?
We would advise you to include the latest features in the MLM software so that it helps in easy MLM business management. After all, a good design MLM software is better than one that needs constant upgrades.
Progressive Web app is not a complete mobile app but still encapsulates some important features of mobile apps. It can be said as an app that runs within the browser as a website. Just like a website, PWA is distributed through URLs. It is installed on the server and not stored in any individual mobile device.
When you visit the PWA the first time on your web browser, it will show a popup asking ‘Add to your Home Screen?’ If you click on the yes option, it simply bookmarks the website URL on your device (adds a shortcut) and shows the icon on your home screen. The progressive web app does not get installed on the device. If you want to revisit this app, you need to just click on the icon on the home screen.
--> The PWA works within the user’s web browser
--> It is cheaper to develop a PWA when compared to a native app
--> Users need not install it from the App Store/ Google Play
--> PWA does not need a separate codebase.
--> It provides the same level of user experience as a native mobile app
--> Service workers in the background load cached content to the browser even when offline or network is poor
--> It provides for a smooth navigation
--> PWAs can be easily added to the home screen
--> Push notifications can be sent even when the browser is closed
--> An HTTPS connection makes your PWA secure and protected.
--> A PWA is responsive and fits in any mobile device screen size.
Since installing a mobile app requires space on the mobile, many users do not prefer to install it. How many new apps have you installed this month? The answer may be one or nothing at all. The number of mobile app downloads is increasing day-by-day. But the app download is mostly restricted to gaming apps and social media apps. Responsive websites have limited functionality. PWAs are better since they provide the feel of a mobile app but without occupying space in the device.
This social media platform has around 400 million monthly active users. To make this platform accessible to users even in a slow network, Twitter designed the Twitter Lite PWA that instantly increased the user sessions. There was a 75% increase in the tweets sent and the bounce rates decreased by 20%.
This Chinese e-commerce giant wanted to do something to the non-app users. The decision was not tough. They went in for a PWA. This increased the total conversions by a whopping 104%. The time spent per session increased by 74%.
Housing.com is an online real estate platform that suffered due to slow loading pages mainly because their target audience had 2G network connections. With the introduction of their PWA their bounce rates reduced by over 40%. The average time-per-session increased by 10% across all browsers.
This leading travel portal gets about 8 million monthly visitors to its site. To give a better user-experience it switched to a PWA. This increased its user session by 160% and reduced the page-load time by 38%.
This largest online classified ads directory in India connects local buyers and sellers. They wanted to work on the slow loading ads and pages. Their resultant PWA increased the re-engagement by 250%. The CTR on Ads increased by 140%.
1. With a PWA, it need not be searched in an App Store. It can be searched by the search engines like the usual pages.
2. It does not require installation prior to usage like a mobile app.
3. It provides app cross-functionality. Switching between apps and information sharing becomes fast and intuitive.
4. PWA is faster to build and cheaper too than native apps
5. With a PWA, any updates are instantly loaded to the user browser when it is refreshed, unlike the mobile app.
6. Each customer has access to the same version of your PWA.
1. Integration with the mobile device’s hardware capabilities like sensor package, audio recording and Bluetooth is not fully possible with PWAs.
2. A PWA is dependent on the user’s web browser. Also, the functionalities differ from one browser to another giving the PWA users a varied experience.
A native app requires a huge amount of money. If you are a startup or your brand is not yet popular, it does not make sense to invest in a mobile app. You can get a progressive web app designed from a good web development company and save on resources and cost. Many of the popular brands have shifted from a mobile-app-only experience to a PWA and have seen an increase in user engagement. What do you think about it?
Planning to start an MLM business? Great! This is a good business that has the least investment and highest profit.
There are so many benefits of incorporating MLM software in your business. If you want online growth as well as increased sales, get your MLM software designed from an efficient IT company.
With effective MLM software, you can cut down on your business management costs by at least about 50%. The MLM software provides value-addition by calculating referral income from the downline and sales income thus making income calculation easy and error-free.
With secure MLM software, the admin can control its access thus maintaining its data confidentiality. An MLM business has multi-level partners like stakeholders, associates, salespersons, etc. With MLM software, it is easy to limit accessibility as per the roles thus keeping the data safe and secure without any misuse.
With good MLM software, you automate most of your business processes. From tracking incomes to managing inventory, all are automatically taken care of. This helps companies for the effective utilization of their resources.
An MLM structure means that there is unlimited scope for growth. It is the same with the MLM software. This can be scaled as and when your business grows thus making the process simple and easy to manage. As the business grows from small scale to big scale, the data volume and processing can be accommodated by the MLM software.
MLM software can be designed to provide flexible solutions. There is no ‘one-size-fits-all’ solution. Even though the core remains the same, the software can be customized as per the business needs. Also, MLM software comes with various plugins and interfaces that help in easy integration with third-party tools.
The data forms the crux of any MLM business. There is a lot of data storage and processing to be done as and when the MLM structure grows. With MLM software, this data management becomes smooth and easy in addition to being error-free.
With MLMs selling products, the e-commerce mobile app or web app becomes easy to get connected with their agents and networks. With the e-store and the payment integration features, the feature-loaded app proves to be user-friendly to its customers.
If designed by an excellent software service provider, the MLM software can be easily updated to accommodate any changes in the future thus giving it scope to be in tandem with the latest technological advancements.
Using the right plugins and integration tools, the MLM software can be used to manage communication in the network so that coordination challenges are easily addressed. Also, with real-time data available 24*7, any decisions can be quickly communicated across the network.
With MLM software, businesses are assured of transparency in incomes and sales. The admin gets a true view of the downline sales in spite of it being accessible to the other stakeholders and managers.
With easy access to data and communication within the network, decision making becomes fast and seamless. The MLM software also helps businesses to make better strategies and have an edge over the competitors.
With an MLM app, safe and secure third-party payment integration is possible. This helps businesses to manage the financial transaction of the MLM members and easily calculate the downline income or the sale income.
Businesses have real-time data available on their hands with the MLM software. Any entries or sales are reflected in the software immediately thus helping managers to take quick decisions for the betterment of the company.
Recruitment forms the core of an MLM business growth. With MLM software, it is easy to recruit and register new candidates online. Also, training modules and certification for the recruits can be incorporated in MLM software effectively.
Awareness and branding are important for an MLM business to attain increased sales and growth. With the social sharing of the MLM website/mobile link outside the network, it is possible to attract increased visitors thus giving the MLM businesses a chance to convert them into potential customers.
Your MLM business success depends to a large extent on effective management. To make it simpler and easier, get the MLM software designed from experts. Even though income and sales calculation is an integral part of MLM software, other features in it that make it a complete package in itself.
Be wise when you invest in MLM software. Get it right in the beginning itself so that your business integration is smooth and seamless.
Are you planning to start an MLM business? If yes, come to us. We will help you design cost-effective MLM software that will help you succeed in your business.