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Blog date 15-06-2020
Category : Digital Marketing

Are You Doing This For Content Optimization?

As clichéd as it may sound, but you cannot deny the fact that the content of your website is vital to the search engine ranking.  

But how will customers come to you when there are millions of websites offering similar content? 

It is simple, your content has to be first brought to the notice of the search engine bots or it has to be search optimized. 

Search Engine Optimization (SEO) is like a window to the outside world. Without it, your website has no value.

Having an e-commerce website forms one aspect of online marketing.  But reaching out to customers and the ways to do it forms the core of any content optimization initiative.

We have listed 25 important website content optimization techniques for better reach and ranking.

 

25 Important Website Content Optimization Techniques- 

 

Content is indeed the king. Period. Let us see some content optimization techniques here.

1. User-Value Content

We cannot stress enough that you need to write what the customer wants. When you do that your customers will reward you in the form of shares and clicks. This will automatically rank you higher in the SERPs.     

2. Keyword-induced content

 Before you start writing, know what your viewers are searching through keyword research. Get all the related keywords that can be infused in your content so that it is a healthy combination of what the viewers need and targeted keywords.  

3. Targeted Keywords     

The best way to know better about the targeted keywords is by bidding on some keywords in Google Ads. This gives you a fair idea about the traffic driven to that keyword and also the other alternatives.

4. Long-tail Keywords (Deep content)     

Intelligent machine analysis now understands deep content. So Google will definitely rank pages that include long-tail keywords or have actual content in it. 

5. Content-Length              

Lengthy content of about 1500-2000 words per page is still significant as per the Google ranking guideline. Articles that give valid answers to user queries attract more users and social shares.

6. Title & Meta tags

Write a small title that matches with what the users might be searching for. A keyword-induced title will also help you get better searches. 

7.   Recontenting blogs     

Consistently update the old blogs of your website by adding the latest news. Take a few related short blogs and combine them into one. 

 

Shares and links form an important content optimization technique to reach out to more customers and the way to go about it is written here.

8. Shares on social media platforms

Generate as many backlinks as possible to your website homepage. The best way to generate backlinks is to share it on various social media platforms.

9. Community involvement

Your content should have lasting value. You can provide it by encouraging forum discussions and conducting online surveys. 

10.  Retargeting Customers                  

Channelize customers who are curious about your product. Retargeting content to the potential customers who have had initial interest will give you leads and you earn them back.

11. Social Media Influencers          

It is the age of social media influencers. Collaborate with influencers and get your product reviewed from them. Request them to be your guest blogger.

12. Backlinks 

Better content will also earn you the much-desired backlinks from higher ranking websites thus helping your website position.

 

Visual content forms an integral part of content optimization and if you master its technique, you have better chances of ranking faster.

13.  Appealing visual content                

Create appealing content like images, memes, videos, animations related to trending topics. This will ensure that your content is searched more and stays at the top of the search pages list.

14.  Alt tag on images

The search bots do not consider the text embedded in the images and visual content. So, always place a transcript of the visual content in the description column. The alt tag of your image also helps in content optimization. 

15.  Image Optimization          

Optimize your image before uploading them on the website. Use compression tools to reduce the image file size but keep the quality intact. Use HD-quality images as much as possible.

16.  Visual Link sharing  

When users use links instead of embedded code of your visual content, it strengthens the chances of rankings. 

 

There are some general content improvement techniques or fixes that count to help your website get noticed by the search engine bots.

17.  Providing external & internal links 

Improve the content by providing internal as well as external links. The links have to be redirected to the top-level pages. 

18.  Multiple language translations

Google rewards websites that have multiple language translation options. There are various tools and plugins available to translate the website content into different languages and optimize it.

19.  Fast loading pages

Be sure to have a blog page that loads fast so that viewers stay on the page rather than moving back and forth the search pages. 

20.  SSL encryption

One simple but effective tip is to switch to https protocol. The SSL encryption will make your site secure.

21.  Fixing broken links    

Fix broken links to increase the chances of your website ranking better.

22.  Customization tools

Include customization tools for your users to help streamline experiences and make your site more user-friendly. The search engines are surely going to reward your site for it.

 

Content analysis is the core to know if there is room for content optimization improvement and each website should pay utmost importance to it.

23.  Analyze top-ranking pages

Always observe and learn from the top-ranking pages to know how they market a good trending content.

24.  Competitor Analysis          

Study the competitor website to know what users like or dislike in their products/services. This will give you insights to pitch your brand against your competitor.

25.   Analyzing Bounce rates             

Pay attention to the bounce rates. The more the users stay on a particular page, the more chances that it will get ranked higher. 

 

Conclusion

SEO algorithms keep changing and every day is a new challenge. You have to enforce policies to go along with the customer preferences, Google rankings, target audience, optimization of websites, etc.

Content optimization is a continuous process. To maintain the relevance of rankings, it is necessary that you work on it without stopping.

Go through the 25 important content optimization techniques listed here. Check all the above boxes as you work on it. Gradually, you will start seeing the results. If you cannot devote time to it, it is better that you hire the services of a digital marketing expert who will work on your website content and optimize it for increased reach.            

 

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Blog date 12-06-2020
Category : Products

Top 10 Places to Shop in Surat

To call Surat as a shopper’s paradise would be an understatement. Textiles are the cheapest here and you get it in loads. Do you love diamond-studded jewelry? Surat is the place to go for it. And do not forget to fill your tummy with the yummiest Surti food. So, what are we waiting for?

 

Top 10 Places To Shop In Surat:

 

1. Ghoddod Road

Considered the shopping area of the elite and youngsters, Ghoddod Road in Surat is bustling with shoppers throughout the day. You get good picks at Rangeela Park, Regent Mall, and Jolly Arcade. This road also has a lot of jewelry shops lined that sell beautiful gold and diamond-studded ornaments.

 

2. Dumas Road 

It will not be wrong if we say that the whole of Surat descends here during weekends. The Dumas Road stretch has malls lined up- VR Mall, Central, RahulRaj, Big Bazaar, and ISKON. It is worth your time every weekend. 

 

3. Textile Market

Get inside any textile market located in Ring Road and be sure that you will come out only when it gets dark. But we bet that your shopping will not be over even by then. Bombay Market, New Bombay Market, Radhe Krishna Market, Abhinandan Market- you have many markets in the Ring Road stretch that will serve your purpose of textile shopping.

 

4. Adajan 

Adajan area has been steadily on the rise and it is no surprise that it is soon becoming a shopper’s delight. You have the Imperial Square Mall, Dhanmora Complex, Prime Arcade, Marvella Business Hub, Shivalik Western, Shreeji Arcade, and Sai Square Shopping Center to name a few.

 

5. Chauta Bazaar, Chautapul  

One of the oldest shopping streets, Chauta Bazaar still holds relevance in today’s date. The onslaught of shopping malls has not decreased the charm of street shopping and Chauta Bazaar is ample proof to it.

 

6. Sahara Darwaja 

You are sure to get spoilt for choices here in Sahara Darwaja. From sarees to dress materials, this area has shops that sell the latest designs at affordable rates. Be ready for an explosion of color and variety.

 

7. Ravivaari Bazaar, Makaipool

This market sets up only on Sundays and you are sure to find a lot of items at the cheapest prices here. From clothes to utensils, from decorative items to shoes, this temporary market has it all. 

 

8. Janta Bazaar

This bazaar in Surat is where you get cheap electronic goods like mobiles and its accessories including a host of other routine electronic wares. The lanes here at the main city center are a delight for those who love to shop for electronics.

 

9. Zampa Bazaar, Bhagal Char Rasta

If you are a good fashion designer, try shopping at Zampa Bazaar for laces, borders, and all that is needed to make your saree look more beautiful at wholesale prices.  

 

10. Baroda Prestige, Varachha

How can your shopping be complete without imitation jewelry and accessories? Head to Baroda Prestige in Varachha and be ready to bargain for your pick. But be sure that you shop your heart full here.

 

This is it about our top 10 places to shop in Surat. Any person who visits Surat goes back with loads of memories (and shopping bags too) !!!

Well, we guess shopping never ends in Surat. We are sure even you would agree on this.  

 

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Blog date 11-06-2020
Category : Web Application

Why NodeJS for your E-Commerce Web App Development?

An e-commerce web app needs consistent communication between the client-end browser and the database-side server. If you are to provide the best user-experience to the user, the I/O bound tasks have to be fast. This is where NodeJS comes into the picture.

 

What is NodeJS?

NodeJS is a JavaScript run-time environment that executes JavaScript outside the browser i.e., on the server-side. This open-source server-side runtime environment is built on Chrome’s V8 JavaScript engine.

 

Advantages of NodeJS for e-commerce web development-

1. It is a cross-platform framework that runs on Windows, Linux, or MAC.

2. It offers easy scalability for e-commerce web applications.

3. It supports implementing a lot of plugins using the NPM (Node Package Manager).

4. Since it is an open-source platform, it keeps receiving upgrades.

5. It allows for caching single modules automatically thus increasing the loading speed.

6. It is an event-based platform meaning all that happens is a reaction to an event. Thus the requests are accepted and processed in loops. This event loop is a runtime part and is of great use for developing gaming apps, real-time apps, chat apps, etc.

7. It uses a single thread for handling connections while other web servers create a new thread for every new connection. This makes it suitable for web apps where multiple tasks run concurrently. Also, the app utilizes less memory because of this functionality.   

8. Since most of the web browsers support JavaScript, the deployment of a web app becomes easy.

9. Both the client-side and server-side apps can be written in JavaScript thus making the entire site run on a single JavaScript stack. This saves resources, time, effort, and money.

10. NodeJS uses asynchronous methods to help the app execute tasks faster instead of having to wait in the queue. It instead queues callbacks in the loop in the same order as it was received.  

11. It provides the option of non-blocking I/O systems thus helping to process several requests simultaneously.

12. It is an extensible and competent platform and can be customized as per the requirements.   

13. It runs on Google’s V8 JavaScript engine that enables request response to be pushed quickly from the server end to the client end making it agile.

 

Conclusion

NodeJS is best when your app has to maintain a persistent connection between the browser and the server like the e-commerce apps wherein a lot of database calls and I/O operations are required. Famous e-commerce sites like Amazon, Target, and Walmart use this app. 

If you are planning for an e-commerce business, consider using NodeJS. Daddy's Code will gladly help you to make your e-commerce website fast and user-friendly.

 

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Blog date 11-06-2020
Category : Products

Why Daddys Code HRMS Software?

Employee management forms the core of business success. If you hire the right resources and manage them efficiently, they will be productive and an asset to your organization. HR management, hence, is something that cannot be ignored.   

 

What is HRMS Software?

Manging people (employees) in an organization is a time-consuming affair. When you automate tasks for employee management using appropriate software, not only will it save time but also streamline processes saving your resources and money. Such automated software is called HRMS software. 

 

Why HR Software is important?

HR software manages the day-to-day task of HR professionals like leave management, payroll management, roster marking, shift management, recruitment and so on. HRMS software is not meant for big organizations only. HRMS software for small businesses effectively unburdens them from employee management so that they can focus on scaling up their profits.    

 

Why HRMS is required?

The benefits of proper HRMS software is immense. 

  1. It streamlines the HR processes

  2. It removes process bottlenecks

  3. It decreases time, resources and efforts

  4. It reduces the manual paperwork filing and maintenance

  5. It lowers the operational cost

  6. It effectively communicates information between employees and management. 

  7. It increases employee resource efficiency

 

How to select the best HRMS software for your enterprise? 

Selecting a proper HRMS for your enterprise is a tricky affair. Some of the best HRMS solutions available in the market may not be the best fit for your organization. Instead, it is highly recommended that you approach a good software company to either fully develop HRMS software from scratch based on your needs or make subtle changes in the available template to suit your organization’s requirements. When you customize HRMS software, look into-

  1. HRMS software price

  2. HRMS software features 

HRMS software solution is effective when it has all the important basic features and is user-friendly.

At Daddy’s Code, our efficient software developers have designed HRMS software that has all the best features and is easy to use. 

 

Why Daddy’s Code HRMS Software?

  1. Fully automated to provide an effortless user experience.

  2. User-friendly and easy-to-use interface for convenience

  3. Easy navigation to effortlessly allow access to its varied features

  4. Fully scalable for future addition of features

  5. Customizable as per the enterprise processes

  6. Employee self-service module so that employees can view and fill in their goals, plans, and work completion

  7. Real-time dashboard to effectively monitor and take quick decisions.

 

Contact us and ask for a free trial of our HRMS software. We customize the software as per your enterprise needs.

 

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Blog date 10-06-2020
Category : Web Application

12 Website Design Strategies For Guaranteed Conversions

Is your e-commerce website not getting the desired visitors? Are you struggling with leads and conversions in spite of your product being good? Is the bounce rate high for your website?

Do you know that your e-commerce web design may be the culprit? 

The quality of your web design helps to convert a visitor into a potential customer. If you are worried about the increasing bounce rates, have a relook at your website. Your website design may not be up to the mark.

Here, we list out 12 essential e-commerce website design strategies & tips for your online store.  

 

12 E-Commerce Website Design Strategies:

1. Attractive High-Quality Images 

Invest in high-quality, attractive images for your e-commerce website. A well-optimized image with high resolution attracts viewers immediately. You can also buy good-quality images online.    

 

2. Good Content

Avoid too much descriptive content and lengthy sentences or paragraphs. Let it be simple and to-the-point. Use simple words that a layman would understand. Let it adequately convey the message.    

 

3. Minimal Design

Keep your website design simple. The visitors, for sure, will not appreciate designs that are too complicated, no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images or videos.  

 

4. Good Use Of Colors & Font Styles

Experimenting with colors and fonts is good as long as it gels with your website design. The website font has to be easily readable. It has to complement the background color. It should not strain the user’s eyes.

 

5. Use Of Whitespace

Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look full and disorganized. It may result in a higher bounce rate.  

 

6. Clear Navigation

The e-commerce website navigation has to help the visitor to go into the detailed pages as well as come out of it easily and fast. Ensure that the visitors find what they are looking for on your website without confusion.

 

7. Scrolling

Viewers prefer scrolling to clicks. It does not mean that you have a single-page e-commerce website design. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single page.  

 

8. Videos

Videos are a useful and most-desired supplement to the content. Create videos that help users easily relate to the product. This will increase brand perception. If a video does not fit a functional purpose, omit it. Otherwise, it will slow down the loading speed of your website.   

 

9. Animated Navigation

Animated navigations will help the e-commerce website to drive visitors through the conversion funnel. It guides the users to move to a detailed view.   

 

10. Dominant Call-To-Actions (CTAs)

Your purpose to create an e-commerce website is to convert visitors to customers. CTAs come into the picture here. CTAs can be used for different user actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.

 

11. Responsive Website

A responsive e-commerce website provides a seamless mobile experience to users. With 80% of the internet search coming from mobile devices, its optimization cannot be ignored.

 

12. Website Optimization

An e-commerce website design can be optimized for conversions through some important techniques.

         → Induce keyword-related content on the website.

         → Write blogs and articles consistently for organic ranking

         → Headlines, URL slugs, meta descriptions, title tags- make all pages search engine optimized.

         → Work on backlinks and internal links.

         → Build a responsive website

         → Optimize images for website

         → Use the alt attribute for images

         → Speed up the pages

         → Add a sitemap to your website for easy crawling of bots

         → Add Schema markup to the HTML of your pages

         → Add social links & testimonials

On-page SEO is important for ranking in the search engine page results (SERPs).

 

Conclusion

A website is the first impression of your business for any visitor. Let your e-commerce website design do the talking. Here, we have listed the top 12 e-commerce website design strategies that will help you get visitors to your site. Take the services of a good e-commerce website development company so that your visitors convert to potential customers. Work on it and you are sure to get the desired results. 

 

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Blog date 10-06-2020
Category : Mobile Application

22 Important Features In Your Grocery Shopping App

Include These 22 Important Features in Your Grocery Delivery App 

Grocery shopping is no easy task. You wait in the queue. You miss shopping for a few items. Walking in the long aisle looking at the price of each item is time-consuming. Shopping for groceries is inconvenient and a waste of time too.

It is precisely these factors that people prefer to shop for groceries online. Grofers app, Amazon grocery app and the recent JioMart app have already set good examples. If you are interested in an online grocery store, this is the right time to go for it. 

But sets apart a good online grocery app from the rest? Its features have to be user-friendly and unique. Let us have a look at the features that have to be incorporated into a good online grocery shopping app.   

22 Must-have Features in a Grocery Shopping App:  

 

1. User Registration- User registration through varied means like email, mobile number and login through the already existing Google account is a must when designing a good online grocery app.

 

2. Profile Management- The users will have to fill in details like the primary address, secondary address, pincode, contact details, etc to enable easy home delivery of the ordered products. Also, the pincode helps the grocery delivery app to estimate the time needed for the product to be delivered. This displayed estimated delivery date helps customers to plan their purchase accordingly.  

 

3. Sales and offers- The offers and discounts should be displayed in the form of sliding banners on the home page to entice customers to shop or at least click on it.

 

4. Search Products- The product search feature should be very powerful so as to enable easy search through filters and product sorting.

 

5. Search Suggestions- When the user starts typing their product query in the search box, a text box appears below with product search suggestions. This feature is an AI algorithm based on popular searches and the user search activity history.

 

6. Bulk purchases- This feature in the online grocery shopping app helps customers to order in bulk. But usually, an order limit is set so that the benefit is not misused by a few.

 

7. Schedule delivery time- The schedule delivery date feature is to select appropriate delivery time and date by the users as per their convenience. 

 

8. Item listing- The users can keep on adding items to the cart. These listed items can be purchased or removed from the cart at the final checkout session just before the bill payment. The users are given an option to save the deleted items for a later purchase.

 

9. Shopping Cart- The shopping cart will include the added items. It will have options for the product quantity, its price, and the product link. The users can delete the product or save it for later purchase.

 

10. Checkout Process- The step-by-step checkout process will guide you until the final payment and thereby, the confirmation of your order. It will also give the user the option to cancel the checkout before the final payment. The address selection, special note and the billing address in case of multiple saved addresses are also required.  

 

11. Cost calculator- This feature helps the users to track their expenses and make adjustments based on their budget before making the purchase. 

 

12. Convenient payment gateway- The payment feature will integrate varied payment gateway plugins like mobile wallet, money card, net banking, cash-on-delivery, and so on.  

 

13. Delivery status- Integrate the tracking option in the online grocery app. This will help users know the delivery status including the date and time.  

 

14. Order Management- The order management in a grocery delivery app allows customers to cancel the order, track the order, submit a review of the product, reorder the same item, and view the order history.

 

15. Pincode Delivery- When the user types in the pincode, the estimated delivery date and the option of availability of cash-on-delivery are displayed. Alternately, the pincode can be displayed based on user location access.   

 

16. Re-order grocery items- In the ordered item’s history, the user is shown the option of reordering previously purchased products. This saves them from having to search the item all over again.

 

17. Recommendations (Products for you)- Based on the user’s search history and preferences, the grocery shopping app suggests products or brands to the users.   

 

18. Online chat- The chat feature in the on-demand grocery app helps users to have their queries resolved fast.

 

19. Push Notifications- This is to keep the users notified of the discounts, offers, new launches of products and so on.  

 

20. Pickup Points- Through this option, users can pick up the ordered item from selected pick up points in their town at a time convenient to them.

 

21. Customer feedback- This feature allows customers to review and comment on the purchased items. It helps in better user-experiences. The businesses can use the feedback to strategize the product’s usefulness, its quality assurance, updates and other product launches.  

 

22. Customer loyalty programs- Businesses can provide referral programs to customers and offer incentives in the form of coupon codes or product discounts.

 

Conclusion

The online grocery shopping app development is not something that can be attempted by everyone. It requires detail, perfection, and commitment. Get it done by a professional who has past experience in mobile app development. Do not compromise on quality for a lesser budget. It will result in a crappy app that will provide the worst user-experience. 

Contact Daddy’s Code, an expert in mobile app development, for the best online grocery shopping app development service.   

 

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