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Yoga is a powerhouse that when practiced regularly keeps you fit and healthy. The western world is embracing Yoga like never before and if you are inclined to make this accessible to everyone, this is the opportune time for it. If you are a Yoga guru you have this wonderful opportunity of spreading a healthy way of life and also monetizing it. You can also partner with renowned Yoga gurus and together look for opportunities in this network.

If you are wondering why we are stressing on Yoga apps, we will let you know some mind-boggling search statistics about the Yoga meditation apps.

Yoga-related Search Statistics:

1. The number of people practicing Yoga in the U.S has jumped from 18 million in 2008 to around 55 million in 2020.
2. The revenue earned through Yoga is expected to reach 11.6 billion U.S dollars in 2020.
3. The searches for Yoga and meditation apps grew by a whopping 65% in the US
4. The search for fitness-related clothing and shoes have grown over 135%
5. The most searched keywords related to Yoga apps are “yoga for beginners app” and “mindfulness apps”.    

Why invest in a Yoga app?

Let us now have a closer look at what the stats speak and why investing in a Yoga mediation app makes sense.

1. In the US alone, there is surging popularity for Yoga sessions and most of the people prefer to do Yoga from their homes. Many are willing to take personalized classes for the same. 
2. The mindfulness app “Calm” earns revenues worth 2 million U.S dollars in global app revenues.
3. In the US, a person interested in Yoga is willing to spend $40 on a one-time unique Yoga experience.
4. More than 6% of the people are ready to spend $100 on personalized Yoga sessions.
5. On average, a person involved in practicing Yoga spends $90 per month on classes, accessories and workshop attendance.
6. 24% of people opt for a guided video Yoga session on an app.
7. 47% of the people would prefer classes by a teacher to maintain a wellness routine
8. 67% of the surveyed people practice Yoga at home
9. 37% of the respondents are new to Yoga and 27% opt for beginner levels.
10. 20% of the people prefer experimental forms of Yoga like laughter Yoga, 5 minute Yoga, or an aerial Yoga.

A Yoga app, when effectively designed, can attract millions of downloads provided you offer customers with exhaustive Yoga resources like videos, blogs, and expert Yoga guru guidance through live sessions.

What are the must-have features in a Yoga app?

1. Sign in/Sign up

Most of the Yoga apps will have a free registration process. The sign up is through email, mobile number or social logins like Google, Facebook. The bulk of the Android Yoga apps make money through in-app subscriptions and ads.

2. Subscription Plans 

The subscription plans can be based on the type of Yoga, duration or experience level. The beginner Yoga, expert-level Yoga, advanced level Yoga helps viewers choose their plans. Then users can opt for monthly plans or pay an annual subscription fee. Also, you can offer a one-time plan that includes a mix of videos, music and access to live sessions. You can also offer the users personalized plans based on their goals. It is always advisable to provide greater flexibility in the subscription plans for your Yoga app success.  

3. Yoga Sessions

Under this, the Yoga gurus teach Yoga poses so that the subscribers can practice it properly. Personalized Yoga sessions include a combination of Yoga videos, online consultation through chats and videos and live sessions so that the teachers can guide their students to perform Yoga.   

4. Live Yoga Sessions

Live Yoga sessions from teachers or guest Yoga gurus help you get increased customer engagement. The 5-min Yoga apps or the 30-minute Yoga apps are gaining popularity since many have time constraints. A quick live-yoga session gives users the benefit of having performed Yoga in less time.     

5. Yoga Videos

Some of the videos can be provided for free viewing to registered users. Give importance to create good quality videos so that its viewers are enticed to sign up for regular sessions. Many of the popular Yoga apps have more than 10,000+ videos for the users so that they never fall short of resources to practice. Also, depending upon the subscription plans, the users can download the videos and watch them at their will.  

6. Voice Instruction

This feature is for those users that prefer only audio instruction while practicing Yoga. The audio will guide users to perfect their postures and breathing techniques while practicing Yoga. The guided Yoga app is gaining popularity and is preferred by beginners.    

7. eStore

The Yoga apparel and Yoga mats are in-demand and you can earn a handsome profit by selling the Yoga accessories. Also, you can sell Yoga CDs and books through the stores. See to it that the payment gateway is easy and hassle-free. Also, add the shipment tracking feature for the ordered products.

8. Yoga Music

People need to listen to some soulful music while doing Yoga. You can collaborate with musicians and provide music streaming feature in the app. 

9. Yoga Blogs

The blog section will be a mix of topics related to Yoga like healthy eating, benefits of Yoga, meditation etc. You can invite guest bloggers like doctors, health experts, nutritionists, mediation experts and other Yoga practitioners to increase user engagement.

10. Community Platform

This is basically for users to chat and share information. Also, it connects the teachers with users for expert guidance and suggestions.  

The Yoga app will basically have an admin panel, user panel and teacher panel (if you have partnered with other Yoga gurus). Let us take a brief introduction to all these.

1. User Panel-

The user panel is what connects the user with the app. It allows the user to manage their profile and Yoga subscriptions including the Yoga store purchases.

     Registration--> 

Any user will be guided to the registration process to enroll in the subscription plans.

Once enrolled, they will have their personal dashboard wherein they can manage their profile.

     Session management--> 

It displays the plan purchased and its details like classes attended & remaining, Yoga teacher, and so on.

     Profile management--> 

Yoga app profile also includes personal height, weight, and fitness details like Yoga time, calorie count, workout history as per the calendar dates and many such unique features.

     Order management--> 

Users can track their ordered items and view purchased history.

2. Teacher Panel-

The teacher panel is for the individual Yoga teachers to manage their profile and sessions. If admin gives them the rights, they can even upload videos and blogs from their dashboard.

     Registration--> 

The teacher registers in the app and enters all the required details.

     Profile management--> 

In profile management, a teacher will update their qualification and experience. The user ratings and reviews for the teacher will be displayed on their profile. Under the profile management, a teacher can schedule and keep track of their sessions. This will include a display of their daily/monthly sessions, canceling classes, substituting teachers, calendar management, upload videos, launch live videos and many other features. They can take up sessions based on their availability. Another important feature in their profile would be payment management. 

3. Admin Panel-

The admin panel will be a detailed dashboard that lets them control and manage every aspect including the teacher panel and the user panel.

Let us see the admin panel features:

1. The admin can add, substitute, remove teachers, manage the payment details for each teacher and schedule sessions for teachers.
2. The admin will be able to manage payment like keep track of the user subscriptions, Yoga store payments and teacher payments.
3. The admin can manage inventory, shipping and transactions in the Yoga store.
4. The admin can manage video, music and blog uploads and assign editing rights to teachers too.
5. Session management like scheduling session dates, time, or deleting them can be done by the admin.
6. The admin dashboard allows for adding and modifying Yoga courses or categories.
7. The admin dashboard contains the real-time report of app visits, page clicks, payments, video views and so on.

Other features:

     Reminders--> Give users the option to set reminders to adjust the posture, manage breaths, drink water or practice Yoga.

     Customization--> Viewers can be given the option of picking Yoga sessions based on the focus of a body part, speed of Yoga, instructor, type of Yoga, and so on.

     Push Notifications--> This helps you to update the viewers of any special live sessions, updated videos, music or new product launches.

     Ratings & Reviews--> Ratings & reviews for subscription courses, teachers, and videos help users to select the right resources. Also, it helps the app owners to know what tweaking is required to make the app and the programs better.

     Create Mix--> Users are given the option to select their sessions based on their needs, timings and speed.

Android or iOS Yoga app?

If you are targeting the US market, an iOS Yoga app is necessary. The Android Yoga apps are not far behind as they target their customers through advertisements and other monetization strategies. You can also try with a cross-platform MVP to begin with and launch a native mobile app when you are completely satisfied with its functioning.

Conclusion

A Yoga app designed perfectly and having the right resourceful content and features in it is a great way to spread a positive way of healthy life and also earn from it through increased downloads. Do you intend to spread this positivity? Do you see the potential of earning income through it? Contact us today. We will design the best iOS Yoga app and Android Yoga app for you. 

As clichéd as it may sound, but you cannot deny the fact that the content of your website is vital to the search engine ranking.  

But how will customers come to you when there are millions of websites offering similar content? 

It is simple, your content has to be first brought to the notice of the search engine bots or it has to be search optimized. 

Search Engine Optimization (SEO) is like a window to the outside world. Without it, your website has no value.

Having an e-commerce website forms one aspect of online marketing.  But reaching out to customers and the ways to do it forms the core of any content optimization initiative.

We have listed 25 important website content optimization techniques for better reach and ranking.

25 Important Website Content Optimization Techniques- 

Content is indeed the king. Period. Let us see some content optimization techniques here.

1. User-Value Content

We cannot stress enough that you need to write what the customer wants. When you do that your customers will reward you in the form of shares and clicks. This will automatically rank you higher in the SERPs.     

2. Keyword-induced content

 Before you start writing, know what your viewers are searching through keyword research. Get all the related keywords that can be infused in your content so that it is a healthy combination of what the viewers need and targeted keywords.  

3. Targeted Keywords     

The best way to know better about the targeted keywords is by bidding on some keywords in Google Ads. This gives you a fair idea about the traffic driven to that keyword and also the other alternatives.

4. Long-tail Keywords (Deep content)     

Intelligent machine analysis now understands deep content. So Google will definitely rank pages that include long-tail keywords or have actual content in it. 

5. Content-Length              

Lengthy content of about 1500-2000 words per page is still significant as per the Google ranking guideline. Articles that give valid answers to user queries attract more users and social shares.

6. Title & Meta tags

Write a small title that matches with what the users might be searching for. A keyword-induced title will also help you get better searches. 

7.   Recontenting blogs     

Consistently update the old blogs of your website by adding the latest news. Take a few related short blogs and combine them into one. 

Shares and links form an important content optimization technique to reach out to more customers and the way to go about it is written here.

8. Shares on social media platforms

Generate as many backlinks as possible to your website homepage. The best way to generate backlinks is to share it on various social media platforms.

9. Community involvement

Your content should have lasting value. You can provide it by encouraging forum discussions and conducting online surveys. 

10.  Retargeting Customers                  

Channelize customers who are curious about your product. Retargeting content to the potential customers who have had initial interest will give you leads and you earn them back.

11. Social Media Influencers          

It is the age of social media influencers. Collaborate with influencers and get your product reviewed from them. Request them to be your guest blogger.

12. Backlinks 

Better content will also earn you the much-desired backlinks from higher ranking websites thus helping your website position.

Visual content forms an integral part of content optimization and if you master its technique, you have better chances of ranking faster.

13.  Appealing visual content                

Create appealing content like images, memes, videos, animations related to trending topics. This will ensure that your content is searched more and stays at the top of the search pages list.

14.  Alt tag on images

The search bots do not consider the text embedded in the images and visual content. So, always place a transcript of the visual content in the description column. The alt tag of your image also helps in content optimization. 

15.  Image Optimization          

Optimize your image before uploading them on the website. Use compression tools to reduce the image file size but keep the quality intact. Use HD-quality images as much as possible.

16.  Visual Link sharing  

When users use links instead of embedded code of your visual content, it strengthens the chances of rankings. 

There are some general content improvement techniques or fixes that count to help your website get noticed by the search engine bots.

17.  Providing external & internal links 

Improve the content by providing internal as well as external links. The links have to be redirected to the top-level pages. 

18.  Multiple language translations

Google rewards websites that have multiple language translation options. There are various tools and plugins available to translate the website content into different languages and optimize it.

19.  Fast loading pages

Be sure to have a blog page that loads fast so that viewers stay on the page rather than moving back and forth the search pages. 

20.  SSL encryption

One simple but effective tip is to switch to https protocol. The SSL encryption will make your site secure.

21.  Fixing broken links    

Fix broken links to increase the chances of your website ranking better.

22.  Customization tools

Include customization tools for your users to help streamline experiences and make your site more user-friendly. The search engines are surely going to reward your site for it.

Content analysis is the core to know if there is room for content optimization improvement and each website should pay utmost importance to it.

23.  Analyze top-ranking pages

Always observe and learn from the top-ranking pages to know how they market a good trending content.

24.  Competitor Analysis          

Study the competitor website to know what users like or dislike in their products/services. This will give you insights to pitch your brand against your competitor.

25.   Analyzing Bounce rates             

Pay attention to the bounce rates. The more the users stay on a particular page, the more chances that it will get ranked higher. 

Conclusion

SEO algorithms keep changing and every day is a new challenge. You have to enforce policies to go along with the customer preferences, Google rankings, target audience, optimization of websites, etc.

Content optimization is a continuous process. To maintain the relevance of rankings, it is necessary that you work on it without stopping.

Go through the 25 important content optimization techniques listed here. Check all the above boxes as you work on it. Gradually, you will start seeing the results. If you cannot devote time to it, it is better that you hire the services of a digital marketing expert who will work on your website content and optimize it for increased reach.            

To call Surat as a shopper’s paradise would be an understatement. Textiles are the cheapest here and you get it in loads. Do you love diamond-studded jewelry? Surat is the place to go for it. And do not forget to fill your tummy with the yummiest Surti food. So, what are we waiting for?

Top 10 Places To Shop In Surat:

1. Ghoddod Road

Considered the shopping area of the elite and youngsters, Ghoddod Road in Surat is bustling with shoppers throughout the day. You get good picks at Rangeela Park, Regent Mall, and Jolly Arcade. This road also has a lot of jewelry shops lined that sell beautiful gold and diamond-studded ornaments.

2. Dumas Road 

It will not be wrong if we say that the whole of Surat descends here during weekends. The Dumas Road stretch has malls lined up- VR Mall, Central, RahulRaj, Big Bazaar, and ISKON. It is worth your time every weekend. 

3. Textile Market

Get inside any textile market located in Ring Road and be sure that you will come out only when it gets dark. But we bet that your shopping will not be over even by then. Bombay Market, New Bombay Market, Radhe Krishna Market, Abhinandan Market- you have many markets in the Ring Road stretch that will serve your purpose of textile shopping.

4. Adajan 

Adajan area has been steadily on the rise and it is no surprise that it is soon becoming a shopper’s delight. You have the Imperial Square Mall, Dhanmora Complex, Prime Arcade, Marvella Business Hub, Shivalik Western, Shreeji Arcade, and Sai Square Shopping Center to name a few.

5. Chauta Bazaar, Chautapul  

One of the oldest shopping streets, Chauta Bazaar still holds relevance in today’s date. The onslaught of shopping malls has not decreased the charm of street shopping and Chauta Bazaar is ample proof to it.

6. Sahara Darwaja 

You are sure to get spoilt for choices here in Sahara Darwaja. From sarees to dress materials, this area has shops that sell the latest designs at affordable rates. Be ready for an explosion of color and variety.

7. Ravivaari Bazaar, Makaipool

This market sets up only on Sundays and you are sure to find a lot of items at the cheapest prices here. From clothes to utensils, from decorative items to shoes, this temporary market has it all. 

8. Janta Bazaar

This bazaar in Surat is where you get cheap electronic goods like mobiles and its accessories including a host of other routine electronic wares. The lanes here at the main city center are a delight for those who love to shop for electronics.

9. Zampa Bazaar, Bhagal Char Rasta

If you are a good fashion designer, try shopping at Zampa Bazaar for laces, borders, and all that is needed to make your saree look more beautiful at wholesale prices.  

10. Baroda Prestige, Varachha

How can your shopping be complete without imitation jewelry and accessories? Head to Baroda Prestige in Varachha and be ready to bargain for your pick. But be sure that you shop your heart full here.

This is it about our top 10 places to shop in Surat. Any person who visits Surat goes back with loads of memories (and shopping bags too) !!!

Well, we guess shopping never ends in Surat. We are sure even you would agree on this.  

An e-commerce web app needs consistent communication between the client-end browser and the database-side server. If you are to provide the best user-experience to the user, the I/O bound tasks have to be fast. This is where NodeJS comes into the picture.

What is NodeJS?

NodeJS is a JavaScript run-time environment that executes JavaScript outside the browser i.e., on the server-side. This open-source server-side runtime environment is built on Chrome’s V8 JavaScript engine.

Advantages of NodeJS for e-commerce web development-

1. It is a cross-platform framework that runs on Windows, Linux, or MAC.

2. It offers easy scalability for e-commerce web applications.

3. It supports implementing a lot of plugins using the NPM (Node Package Manager).

4. Since it is an open-source platform, it keeps receiving upgrades.

5. It allows for caching single modules automatically thus increasing the loading speed.

6. It is an event-based platform meaning all that happens is a reaction to an event. Thus the requests are accepted and processed in loops. This event loop is a runtime part and is of great use for developing gaming apps, real-time apps, chat apps, etc.

7. It uses a single thread for handling connections while other web servers create a new thread for every new connection. This makes it suitable for web apps where multiple tasks run concurrently. Also, the app utilizes less memory because of this functionality.   

8. Since most of the web browsers support JavaScript, the deployment of a web app becomes easy.

9. Both the client-side and server-side apps can be written in JavaScript thus making the entire site run on a single JavaScript stack. This saves resources, time, effort, and money.

10. NodeJS uses asynchronous methods to help the app execute tasks faster instead of having to wait in the queue. It instead queues callbacks in the loop in the same order as it was received.  

11. It provides the option of non-blocking I/O systems thus helping to process several requests simultaneously.

12. It is an extensible and competent platform and can be customized as per the requirements.   

13. It runs on Google’s V8 JavaScript engine that enables request response to be pushed quickly from the server end to the client end making it agile.

Conclusion

NodeJS is best when your app has to maintain a persistent connection between the browser and the server like the e-commerce apps wherein a lot of database calls and I/O operations are required. Famous e-commerce sites like Amazon, Target, and Walmart use this app. 

If you are planning for an e-commerce business, consider using NodeJS. Daddy's Code will gladly help you to make your e-commerce website fast and user-friendly.

Employee management forms the core of business success. If you hire the right resources and manage them efficiently, they will be productive and an asset to your organization. HR management, hence, is something that cannot be ignored.   

What is HRMS Software?

Manging people (employees) in an organization is a time-consuming affair. When you automate tasks for employee management using appropriate software, not only will it save time but also streamline processes saving your resources and money. Such automated software is called HRMS software. 

Why HR Software is important?

HR software manages the day-to-day task of HR professionals like leave management, payroll management, roster marking, shift management, recruitment and so on. HRMS software is not meant for big organizations only. HRMS software for small businesses effectively unburdens them from employee management so that they can focus on scaling up their profits.    

Why HRMS is required?

The benefits of proper HRMS software is immense. 

1. It streamlines the HR processes

2. It removes process bottlenecks

3. It decreases time, resources and efforts

4. It reduces the manual paperwork filing and maintenance

5. It lowers the operational cost

6. It effectively communicates information between employees and management. 

7. It increases employee resource efficiency

How to select the best HRMS software for your enterprise? 

Selecting a proper HRMS for your enterprise is a tricky affair. Some of the best HRMS solutions available in the market may not be the best fit for your organization. Instead, it is highly recommended that you approach a good software company to either fully develop HRMS software from scratch based on your needs or make subtle changes in the available template to suit your organization’s requirements. When you customize HRMS software, look into-

1. HRMS software price

2. HRMS software features 

HRMS software solution is effective when it has all the important basic features and is user-friendly.

At Daddy’s Code, our efficient software developers have designed HRMS software that has all the best features and is easy to use. 

Why Daddy’s Code HRMS Software?

1. Fully automated to provide an effortless user experience.

2. User-friendly and easy-to-use interface for convenience

3. Easy navigation to effortlessly allow access to its varied features

4. Fully scalable for future addition of features

5. Customizable as per the enterprise processes

6. Employee self-service module so that employees can view and fill in their goals, plans, and work completion

7. Real-time dashboard to effectively monitor and take quick decisions.

Contact us and ask for a free trial of our HRMS software. We customize the software as per your enterprise needs.

Is your e-commerce website not getting the desired visitors? Are you struggling with leads and conversions in spite of your product being good? Is the bounce rate high for your website?

Do you know that your e-commerce web design may be the culprit? 

The quality of your web design helps to convert a visitor into a potential customer. If you are worried about the increasing bounce rates, have a relook at your website. Your website design may not be up to the mark.

Here, we list out 12 essential e-commerce website design strategies & tips for your online store.  

12 E-Commerce Website Design Strategies:

1. Attractive High-Quality Images 

Invest in high-quality, attractive images for your e-commerce website. A well-optimized image with high resolution attracts viewers immediately. You can also buy good-quality images online.    

2. Good Content

Avoid too much descriptive content and lengthy sentences or paragraphs. Let it be simple and to-the-point. Use simple words that a layman would understand. Let it adequately convey the message.    

3. Minimal Design

Keep your website design simple. The visitors, for sure, will not appreciate designs that are too complicated, no matter how creative it is. Stick to standard layouts and if you still want to stand out from the crowd, be creative with the images or videos.  

4. Good Use Of Colors & Font Styles

Experimenting with colors and fonts is good as long as it gels with your website design. The website font has to be easily readable. It has to complement the background color. It should not strain the user’s eyes.

5. Use Of Whitespace

Whitespace increases readability. This negative space is for content prioritization and element positioning. Lack of whitespace makes your website look full and disorganized. It may result in a higher bounce rate.  

6. Clear Navigation

The e-commerce website navigation has to help the visitor to go into the detailed pages as well as come out of it easily and fast. Ensure that the visitors find what they are looking for on your website without confusion.

7. Scrolling

Viewers prefer scrolling to clicks. It does not mean that you have a single-page e-commerce website design. But, avoid too many clicks that may distract the viewer. For instance, let all the details about a product be on a single page.  

8. Videos

Videos are a useful and most-desired supplement to the content. Create videos that help users easily relate to the product. This will increase brand perception. If a video does not fit a functional purpose, omit it. Otherwise, it will slow down the loading speed of your website.   

9. Animated Navigation

Animated navigations will help the e-commerce website to drive visitors through the conversion funnel. It guides the users to move to a detailed view.   

10. Dominant Call-To-Actions (CTAs)

Your purpose to create an e-commerce website is to convert visitors to customers. CTAs come into the picture here. CTAs can be used for different user actions like sign-up for newsletters, buy, fill in name, emails, contact number and so on.

11. Responsive Website

A responsive e-commerce website provides a seamless mobile experience to users. With 80% of the internet search coming from mobile devices, its optimization cannot be ignored.

12. Website Optimization

An e-commerce website design can be optimized for conversions through some important techniques.

         → Induce keyword-related content on the website.

         → Write blogs and articles consistently for organic ranking

         → Headlines, URL slugs, meta descriptions, title tags- make all pages search engine optimized.

         → Work on backlinks and internal links.

         → Build a responsive website

         → Optimize images for website

         → Use the alt attribute for images

         → Speed up the pages

         → Add a sitemap to your website for easy crawling of bots

         → Add Schema markup to the HTML of your pages

         → Add social links & testimonials

On-page SEO is important for ranking in the search engine page results (SERPs).

Conclusion

A website is the first impression of your business for any visitor. Let your e-commerce website design do the talking. Here, we have listed the top 12 e-commerce website design strategies that will help you get visitors to your site. Take the services of a good e-commerce website development company so that your visitors convert to potential customers. Work on it and you are sure to get the desired results.