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Blog date 16-03-2020
Category : Web Application

Top E-Commerce Trends 2020

The growth of the global e-commerce industry has been phenomenal in the last decade. The business that adapts itself to changing trends is the one that survives. Let us discuss the top e-commerce trends for 2020 that the businesses need to acknowledge to be in the game-  

1.Play with colors

Yes, we know that minimalism is in vogue for e-commerce websites. We even stress on keeping the whitespace. But a little bit of experimenting on color pops is advisable. This is to connect with your customers. Select striking colors in front of neutral backgrounds. Get the help of a creative website designer to design websites that are simple and functional. 

2.Chatbots

Introduce chatbots on your website platform to provide the best shopping experience to customers. The chatbots deliver shipping notifications, offer discount codes. This helps customers to make shopping decisions.

3.Security

Have stringent security for your e-commerce website through SSL certification and PCI compliance. Use bot detection technology to reduce the chances of crucial data stealing and misuse.

4.Responsive Design

Adaptability to any screen size is core to an e-commerce website’s survival. Your e-commerce website design has to be responsive. This will help it to fit into the appearance and functionality of different devices.

5.Video

Video marketing is gaining prominence thanks to the preference of moving content by the young generation. Videos of your products, its usage and reviews help not only to get new customers but also to win their trust.

6.Micro-interactions

In an e-commerce website design, we hardly pay attention to things like call-to-action buttons, uploading status or simple animations. But it is these micro-interactions that help in website navigation. It makes the user experience more rewarding.

7.Voice Search

Trending among the top e-commerce trends for 2020 is the voice search. We all know how popular Alexa and Siri are becoming by the day. These voice search devices help customers with easy shopping. Make your e-commerce website voice-search optimized. This will provide a great shopping experience for visitors. 

8.CTA Buttons

‘Buy Now’, ‘Click Here’- these are the Call-to-Action buttons that provoke the visitors to go for the purchase. Place these buttons at strategic locations on a page. It has to merge seamlessly with the design but also stand out to elicit a response from the viewer.

9.Payment Flexibility

High-quality payment gateways help websites to reduce the load time and thus retain customers. The latest entrants are the payment through social media platforms and mobiles. Security should be a prime concern when money transfer takes place. 

10.Artificial Intelligence

One of the very important and top e-commerce trends for 2020 is the role of AI in website development and design. AI helps in automation and localization thus helping in personalization or contextual merchandising. Data plays a crucial role here. The small e-commerce players can partner with third-party providers to tap data volume.

 

Conclusion

For sure, e-commerce will get bigger and better in 2020. It is up to you to implement the trends in your e-commerce website to better the user experience. Also, when you team up with a good e-commerce development agency, you can be assured that your website will incorporate all the top e-commerce trends for 2020.

 

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Blog date 25-02-2020
Category : Digital Marketing

What to Post on LinkedIn? Content Creation for your LinkedIn Profile

If you have your profile on LinkedIn either personal or business-related, the main concern would be content creation. If you are short of ideas regarding posts for your LinkedIn feed, here we suggest some of the best.

What to post on LinkedIn?

1. Video

Video comes first in our list because the generation today prefers visual content to a written one. The videos can contain any useful informative content. It need not necessarily be a lengthy one. Short videos of length 30-60 seconds are the most preferred, for, the message is conveyed precisely.   

2. Image

Try to vary the content in your image each time. Don't limit it to only festive posts and uplifting quotes. Try to post simple banners of statistics, trends, research and surveys, one point at a time. Get beautiful banners of your products and services designed by professional graphic designers.    

3. Infographics

People love to read content in the form of infographics. This visual mish-mash of information through graphics is easily absorbed by the viewers. It may be a short crisp explanation of your product, service, trends, uses or any other information.   

4. Your thoughts

Write about your experiences and make more use of the word ‘I’. Such a first-person post feels natural and instantly connects with the audience.

5. New product launch

Keep your viewers informed of every new product or service launch so that they are tuned to the happenings in your business.

6. Feature enhancements

Feature enhancements in your products make your viewers believe that you constantly work to make your services better. These posts help you to grow your network and get the right connections in business.

7. Team 

Photos of your team at work, meetings, conferences, work engagements- these showcases the work culture in your office. Allow a sneak peek into your company culture. It sends a positive signal to your potential clients as well as future employees.   

8. Achievements

The best employee award of the month, special achievements of your team and company are to be posted on LinkedIn. The intention is not to brag about the achievements but to be proud of it. It helps to connect with your network as responsible employers.  

9. Live streaming

Accessible only on request, this new feature on LinkedIn is a boon to businesses to grow their customer base. You can live stream any of your new product launch events, conferences or plan any live series like discussions and interviews.

10. Article on LinkedIn

If you are a pro in any topic, share some useful information and tips on it. The audience will connect to you for more of such relevant information. It not only grows your customer base but also wins their trust.

11. Blog links

You can share links of your website blogs so that your connections get to know about the company's products/services. In addition, it will earn you backlinks and clicks.

12. Third-party content

If you are tired of posting content about your business, try to share links of third-party content related to your business. This will let out the signal that your company is invested in the future and you stay updated with the latest advancements in your field.

Conclusion

In any social media profile, engagement is necessary through consistent postings. These are the ways that help you to stay connected with your connections on LinkedIn. For more on digital marketing and social media posting, you can contact an expert digital marketing agency near you that will help you in getting more viewer engagement and conversions.  

 

 

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Blog date 17-02-2020
Category : Graphics Design

5 Important Steps in Logo Designing for your Brand

How do you recognize a Mercedes? Through its 3-pointed star logo. The McDonald’s has its famous golden arches to form an ‘M’. The logo is symbolic of its brand. Logos give a face to the brand.

Thanks to the popularity of logos associated with brands, businesses nowadays are placing more importance on logo designing. If you are to come up with a logo that resonates with your products and offerings, have your logo designed by the best logo designing agency near you. Because crafting a logo that compliments your brand is no easy task. And believe in us when we say that a free logo from any of the available online logo makers is not going to serve its purpose in the long run. It is better to invest in good logo design at the start itself rather than keep making changes later. 

If you are interested to know how to design a logo, let us first get into the 5-step roadmap to designing your logo.

The five steps to design your logo are-

1.Strategy:

A task with a good start is akin to half accomplished. Logo designing needs to be inclusive in your brand building strategy. Logo design starts with the interaction between the business owners and the designers. One thing is for sure. Do not hurry to design a logo. Have ideas in mind. Have a purpose for your logo. The logo has to denote what your product or service stands for. Talk to the designer if you are confused. He will provide you with a specific direction since he has expertise in designing logos. Do not settle for anything less than a high-quality logo because a logo stays with the brand forever.

2.Meaning:

Your logo is not to satisfy your creative aspect. It has to be designed relevant to your brand. The best way is to draw inspiration from some famous brands and their logos. Your logo creation needs inspiration and it is your responsibility to gather information and draw insights. Only then will you be able to conceptualize a logo that relates to your product and conveys your brand.

3.Designing:

Designing is the most important stage in your logo creation. It starts with experimentation. Be sure to include your ideas in the brief. Your logo can be an emblem, monogram, symbol, initials, the name of your company or a combination of these. The positioning of elements, the colors, the shapes of elements, the background, the fonts- all these play an important role in logo creation.

4.Feedback & Refinement:

Look for constructive feedback. Work closely with the designers regarding some disagreements in color or font style. Do not be adamant about your idea. It is good to find the right balance between your idea and what others suggest. Definitely, your logo will not please everyone. But if you believe that the logo defines your product and your brand stick to it. Some minor changes are okay. If your logo design is unique, creative, and fresh there is no way that it will miss the eyes of the audience.

5.Final Output:

Before you finally select on a logo, see to it that it is available in different file formats. Get your logo ready for every medium from social media, hoardings, and banners, to print media. You might want your logo in single or full-color pieces for different platforms. If you get everything prepared before-hand it will save your logo from being badly reproduced.

Conclusion

There is no specific format to create your business logo. It is a combination of ideas, the skills of your logo designer, and your input. You can start to experiment with any of the free logo makers online. But when it comes to the final result, it is better to hire the services of expert logo makers in town to get an effective logo design. There is nothing more satisfying than to see your business identified by its logo. Isn’t it?

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