The website that you see on your browser may actually be a web app. Do not be surprised. It is a fact!
Many non-technical people still do not know the difference between a website and a web application. For them, anything which shows on their browser is a website.
But do you know that an e-commerce website that does business is actually a web app? Facebook is also a web app when viewed on your browser. So what categorizes as a website and as a web app? If you are interested to know what is the difference between a website and a webapp, here we have it for you.
When the concept of the website was first introduced, it was just a static website- meaning, the user would be able to read the informative content without any interaction.
Then came the dynamic websites, where information from the database was fetched, on request, to show to the user on the website.
Like, when your website has a blog section, it becomes a dynamic website because the blog is fetched from the database and displayed on the browser when the user asks for it.
Even for an e-commerce site, when the user clicks on a product, its specifications and price is fetched from the database and displayed on the website.
The natural progression of the dynamic website was the web app. Dynamic websites are informative but provided for limited interaction.
The solution came in the form of web apps. A web app is different from a website in the sense that it provides interactivity. The user can read the content and manipulate it. The interaction is that the user clicks on something and gets a response. The response may be downloading an audio file, payment, online chat, resizing an image, and so on.
The web app is a client-server application that is stored in a remote server and runs on a web browser. Clients access this app from their browser without having to install it on their device.
Let us go back to the example of blogs on a dynamic website. The user can click on any blog link and that particular blog is fetched and displayed. The user can just read the blog but any changes are not allowed. So, it is minimal interaction.
Now, take this dynamic website a step further and include a chatbot. Is it not a full-fledged two-way interaction? The user can type in his queries through the chatbot. The chatbot will reply as needed. This chatbot is a web app component.
Let us recall the e-commerce website example. As long as it fetched product information from the database and displayed it on user request, it was a dynamic website.
But you need to sell it online to your users, right? So now, include a payment gateway so that users can purchase any product. Here, the transaction involves multiple to and fro interactions with the user, database, payment gateway server, and so on. So, the payment gateway can be defined as a web app component in the dynamic e-commerce website.
When such web app components are included and your website becomes more of an interaction site, it can be termed as a web app instead of a website.
Online banking, Facebook and Gmail are good examples of web apps. Here, these are interactive web apps. It exists because the interaction is what defines it.
A static website is a thing of the past. Websites today have at least some web app components in them.
While websites have more information content and less interaction, web apps are designed solely for interaction purposes.
A web app requires three things-
1. A web server to manage requests from the client.
2. An application server to perform the requested tasks
3. A database to store information (may not be required for simple tasks).
The user triggers a request (dynamic page) to the web server through his browser (HTTP)
The web server finds the page and forwards this request to the application server (app server)
The app server performs the requested task by scanning page for instructions
The app server may query the database or process the data.
The database driver executes the query.
The recordset is passed to the app server by the driver.
The app server sends back the generated result to the web server by inserting data in the page.
The web server displays the result of the requested information on the user’s browser.
Online form submission, shopping carts, video and photo editing, file scanning, email programs, file conversions, online calculators are all web apps.
Some popular examples of web apps are Facebook, Google Docs, Gmail.
1. Web apps run on compatible browsers on all the devices and operating systems
2. They need not be installed on the device thus saving space
3. Low maintenance cost when compared to mobile apps
4. Updates are quickly visible with just a refresh.
5. Users get the latest data access wherever they are located.
6. The data is more secure than mobile apps.
7. A web app is easily customizable and scalable.
8. It allows for easier sharing of data between different platforms and computer systems.
9. The in-built user-tracking system makes it easy to get an insight into viewer preferences.
10. Web apps can be cached so that even when the user is offline, some amount of static data is visible.
11. Since web apps need not be installed like mobile apps, users need to just log in and use it. Web apps have higher usage rates than mobile apps.
12. It helps users to access their professional work stored in the cloud from any location.
Thus, a website and a web app differ in the 3 main areas-
1. Interaction- A website offers more information. A web app offers interaction.
2. Authentication-A website requires no authentication. A web app requires user login and password so that unauthorized access and leakage of sensitive data is prevented.
3. Integration- A web app is more suited to integration with other software.
Now that you know the difference between a website and a web app, make a website if you need it just to provide business information. For online businesses where payment gateway integration is required, web apps provide useful customer interaction. Get in touch with an expert website development company to know which is best suited to your business- a website or a web app.
Before we straight away start with the 10 top HRMS benefits, let us know why enterprises need to have it in the first place.
Are you tired of manually managing employee data? Managing employees in an organization is not an easy task. You are sure to agree on it.
The issue is everywhere. Let us not limit it to big organizations. Small organizations make do with manual employee data management. But as the company grows, so does the number of employees. Here, if employee management is not done efficiently there are chances that it will affect productivity and the business suffers.
To ease the task of HR personnel, businesses need to invest in good Human Resource Management System software (HRMS software). This is nothing but organized management of payrolls, attendance, and other day-to-day activities all done through the system without the need for paperwork. In short, it is automated payroll software and the attendance management system all rolled into one.
1. An efficient HRMS software reduces the task of HR personnel.
2. It standardizes processes and reduces paperwork.
3. It speeds up work by saving time, effort, and resources.
4. It gives an insight into employee productivity, employee management, project management, and efficiency of the workplace.
5. It makes employee management easy by automating hiring, payroll, leave, allocation of resources, timeline and training.
6. It makes the employees aware of the company structure, pay details, leave details, and hierarchy.
7. Automating HR tasks reduces human error in entries and task management.
8. Though the initial investment is high for HRMS software, the company recovers the cost soon.
9. HRMS software ensures the protection of employee data.
10. It offers privacy to the management on matters where secrecy is needed like payroll management, performance appraisal, etc.
A comprehensive HRMS software should incorporate all the below system into one package.
The other modules in this are rotational (shift) management, organizational hierarchy, and training and development module.
We have enlisted the 10 top HRMS software benefits. If you are interested in efficient HRMS software for your enterprise, get in touch with us today. See the difference in having an organized HR management today!
Progressive Web app is not a complete mobile app but still encapsulates some important features of mobile apps. It can be said as an app that runs within the browser as a website. Just like a website, PWA is distributed through URLs. It is installed on the server and not stored in any individual mobile device.
When you visit the PWA the first time on your web browser, it will show a popup asking ‘Add to your Home Screen?’ If you click on the yes option, it simply bookmarks the website URL on your device (adds a shortcut) and shows the icon on your home screen. The progressive web app does not get installed on the device. If you want to revisit this app, you need to just click on the icon on the home screen.
Since installing a mobile app requires space on the mobile, many users do not prefer to install it. How many new apps have you installed this month? The answer may be one or nothing at all. The number of mobile app downloads is increasing day-by-day. But the app download is mostly restricted to gaming apps and social media apps. Responsive websites have limited functionality. PWAs are better since they provide the feel of a mobile app but without occupying space in the device.
This social media platform has around 400 million monthly active users. To make this platform accessible to users even in a slow network, Twitter designed the Twitter Lite PWA that instantly increased the user sessions. There was a 75% increase in the tweets sent and the bounce rates decreased by 20%.
This Chinese e-commerce giant wanted to do something to the non-app users. The decision was not tough. They went in for a PWA. This increased the total conversions by a whopping 104%. The time spent per session increased by 74%.
Housing.com is an online real estate platform that suffered due to slow loading pages mainly because their target audience had 2G network connections. With the introduction of their PWA their bounce rates reduced by over 40%. The average time-per-session increased by 10% across all browsers.
This leading travel portal gets about 8 million monthly visitors to its site. To give a better user-experience it switched to a PWA. This increased its user session by 160% and reduced the page-load time by 38%.
This largest online classified ads directory in India connects local buyers and sellers. They wanted to work on the slow loading ads and pages. Their resultant PWA increased the re-engagement by 250%. The CTR on Ads increased by 140%.
1. With a PWA, it need not be searched in an App Store. It can be searched by the search engines like the usual pages.
2. It does not require installation prior to usage like a mobile app.
3. It provides app cross-functionality. Switching between apps and information sharing becomes fast and intuitive.
4. PWA is faster to build and cheaper too than native apps
5. With a PWA, any updates are instantly loaded to the user browser when it is refreshed, unlike the mobile app.
6. Each customer has access to the same version of your PWA.
1. Integration with the mobile device’s hardware capabilities like sensor package, audio recording and Bluetooth is not fully possible with PWAs.
2. A PWA is dependent on the user’s web browser. Also, the functionalities differ from one browser to another giving the PWA users a varied experience.
A native app requires a huge amount of money. If you are a startup or your brand is not yet popular, it does not make sense to invest in a mobile app. You can get a progressive web app designed from a good web development company and save on resources and cost. Many of the popular brands have shifted from a mobile-app-only experience to a PWA and have seen an increase in user engagement. It is your turn now.
Today’s business world is all about delivering projects/services on time. Managing projects with limited resources, time and money may seem like a pain if not properly managed. Here is where you need tools to manage projects through efficient resource management software.
A company’s success lies in balancing capacity and demand. Resource management software helps enterprises streamline resources and eliminate waste time.
Project managers need to identify resource capability and capacity for project allocation and completion. Resource management software will help them identify and allocate the workforce as per the project requirement and time.
A resource management software helps employees to record their work time for the projects correctly. This also helps enterprises to process the payroll data depending on the human costs accounted for.
3. Reduced Costs-
An automated resource management software helps in reducing administration costs and errors.
4. Better Team Management-
The project managers get to know where their projects are stuck and for what reason thus helping them to manage their team and coordinate the processes between the team members.
5. Increased Control-
With resource management software, the enterprise gains increased control over the sharing and allocation of the workforce on various projects. Enterprises get increased visibility and control over the processes.
6. Workforce Management Analysis-
The firms can assess the records and data from the resource management software to know where their workforce lacks skills thus helping in better hiring and time utilization.
7. Streamline Processes-
With better resource management, enterprises gain to make profits by identifying the shortcomings, reducing the operational costs and work to increase their profit margins.
Daddy's Code has developed a Resource Manager software that helps enterprises for better workforce and project management. Counted as the best of the tools to manage projects, our Resource Manager has unique features in it that help in perfect project scheduling thus increasing the profit margin.
Tools to manage projects are a must for any organization. It is a boon to enterprises to help them gain profits in the long run. Now that you know the 7 benefits of resource management software and the features of our Resource Manager, why don’t you give it a try?
Content viewing has changed drastically in the past couple of years. People prefer to watch videos than reading content. Isn’t it?
Now, 80% of internet traffic is video. They are easy to understand and engaging too. Brands have taken the clue and the results are surprising. They are having success with video marketing.
Video marketing is a form of content marketing. Here, a video format is used for business promotion.
Businesses have reported sales profits through video marketing. It has also helped them to transform the entire business cycle.
The young generation prefers to watch content rather than read it. Marketing has moved from an image reproduction of a product to motion pictures. Video content marketing has become an effective way to communicate and convey the message to customers.
The video conversion rates outperform any other form of content marketing. Why?
People spend most of their day watching videos on their mobile. As a business, you win customers easily through video marketing.
The benefits of video marketing are-
Any video marketing strategy has research, analysis and improvement with the cycle repeating itself.
Decide on the purpose of your video. What would your customers like to see and what action would you want them to take? Get some references online and see what your competitors have uploaded. Prepare a set of points like-
Your video marketing strategy should revolve around your target audience preferences.
The form of video content should be entertaining, informative, educational, inspiring, or a combination of these. The preferences of your target audience and your business type will help you to decide the video format.
Plan it right so that video creation does not consume much time. Your videos may not be up to the mark initially. It will get better with time. If you have the budget, go in for a good video marketing agency. They will create professional-level videos for you. Otherwise, there are free tools available online.
Make videos based on the social media platform.
Facebook & YouTube- engaging
TikTok- short & funny
Twitter- up to the point
Keep the videos short and simple.
Uploading a video is easy. But SEO is an important aspect. The title, description, tags and upload timings are necessary for each social media platform. If you are on Twitter, TikTok or Instagram, hashtags are important.
Optimization plays an important role for maximum video reach. Create an impressive thumbnail and an impactful headline.
Be proactive and share the video on all platforms. Share it among your friends and other online communities. Create backlinks of videos from guest blogs and comments on other websites. This will increase the views of the video.
Other than sharing, there are methods to get increased views for your video.
Influencers- Team with social media influencers based on the target audience and budget. You will see an increase in video views.
Paid promotion- Promote your video on strategic social media platforms through paid ads. Take the help of an experienced digital marketing professional for better ROI.
Third-parties- Collaborate with third-parties to display your videos in any event or conference. Cross-promote with other same-niche vendors so that it is a win-win strategy for both.
Use videos to target customers who have already shown interest in your products. Many companies have shown increased conversion rates of over 80% through retargeting.
Analysis is important to see the result of your video marketing strategy. Pay attention to viewer feedback for improvisation. Your track metrics will consist of-
1. Engagement Rate
2. Play Rate
3. View Count
4. Feedback in the form of comments
5. Social Sharing
1. Explainer video- It is about the products/services you offer. It explains to the client what value addition your business provides.
2. Live videos- Quite popular on social media, a live video requires no budget. It helps customers to be in direct contact with your brand through new launches and updates.
3. Commercial (Ad) Videos- It is for the pure promotion of your brand that may feature a new launch, updates or the products/services.
4. Demo Videos- It is a step-by-step instruction & information video on features, uses and how-to-use the product.
5. Company Videos- It is about the infrastructure, employees, founders, special activities, celebrations, events, recorded discussions & interviews, and the journey of the company for a personal connection with the audience.
6. Customer Videos- The customer videos can include reviews, testimonials, and unboxing of products.
Many of the video hosting platforms provide live streaming services.
Vimeo- This second largest video hosting platform hosts some of the best professional business videos. Select its premium plan to get better service.
Daily Motion- A great option for businesses that are into news, sports, music, entertainment, and fashion.
Twitch- A great live streaming platform. Businesses can host live events and new product launches.
Wistia- A perfect video hosting platform for businesses. It helps to generate email leads or add links to websites.
Facebook- This social media platform allows video uploading as well as live streaming free to all its users.
Instagram- Instagram, the popular social media platform has ventured from images to videos using the IGTV service.
Twitter- Even though hashtags rule Twitter, video uploading and live streaming features are also available here.
TikTok- Famous for its short-format video, TikTok is rising in popularity even though the user demographics differ.
Snapchat- Snapchat allows brands to use short-form video content that becomes inaccessible after 24 hours.
LinkedIn- Though LinkedIn supports video uploading, its LinkedIn Live video streaming is a recently introduced feature that is catching up.
Quora- Though Quora allows video uploads, people prefer to write answers.
Pinterest- Pinterest permits only business accounts to upload videos.
Video marketing has outperformed all other forms of content marketing. It is high time that brands focus on developing video marketing strategies to get the right leads and conversions.
Hard times are here. The coronavirus pandemic has created havoc in the economy. The future is uncertain. Businesses have to cope up with the stringent lockdown measures and at the same time be prepared for decreased businesses when the restrictions ease and life moves towards normalcy. How do small enterprises cope up with the subsequent loss in business? One simple and more realistic solution will be outsourcing.
Outsourcing is the process of entrusting projects, tasks or parts of it to a third party or external vendor who has expertise in it. Many of the functions like mobile app development, graphics design, account management, website design & development, data entry processing, transcription, data conversion, call center services, inventory management etc, can be outsourced and completed with high-quality services, better resources and reduced costs.
Outsourcing can be considered as getting access to the best in class rather than cutting down on costs. The reduced cost is an added benefit, but not the main motto of outsourcing.
Saves on time, money & resources:
Outsourcing makes your task easy. For example, you outsource web designing & development to a country where the skills are advanced and the costs are reduced. You save on time, efforts, money and valuable local resources. Similarly, when you outsource designing social media banners or logos, you save on time and money.
Reduced cost of operations:
Outsourcing is a big boon for small enterprises and startups that are looking for advanced solutions at reduced costs. By outsourcing, you hire advanced skills so that you can train the local staff for business growth. The cost of hiring a third-party service provider means that you reduce the costs of setting up in-house operations.
Start projects fast:
With outsourcing, you can start working on projects with immediate effect. If you go for in-house, you need to hire talent, train them and provide support that is time-consuming. But when you offer the same project to a vendor, your project gets initiated and completed soon.
Save on infrastructure and technology:
You will not have to worry about investing in infrastructure and the right talent. The third-party service provider takes care of the business project from start till completion. In fact, you save on hiring and training costs of employees.
Focus on core functions:
Outsourcing frees the hired talent from performing basic tasks. If you have to design a corporate presentation, it is better that you outsource it rather than deploying your marketing manager to complete the task. This frees the manager so that they can concentrate on more productive business-oriented tasks for growth. So as to say, you can focus the resources on core functions.
You just have to repurpose the saved funds to more profit-generating modules. The saved cost and time can be utilized to upgrade the local employee skills like managerial or marketing skills. It can be used for advertising and increasing the audience reach thus increasing the team productivity.
Access to skilled resources:
When you outsource projects to a technically advanced team of professionals, you get access to skilled experts who have vast experience in their respective fields. Your business gets enhanced by their capabilities.
Great opportunity for startups and SMEs:
Big firms have the capacity to hire talent, train them and provide in-house support. The smaller firms and startups simply cannot match up to their standards if they plan to develop projects in-house. Outsourcing acts as a great leveler and gives small firms the same opportunity of utilizing talent, expertise and technology as the big firms.
When you outsource your work or project, you can take benefit from the time differential. You can manage the business for a longer duration, say 16-18 hours by combining your working hours and the external agency working hours.
Better end result:
High-quality deliverables help in your business growth and promotion. With outsourcing, your work is better and you get services that add value to your business.
Outsourcing is not a replacement for local hiring. It is just an enhancement for improving your business dynamics. It is taking advantage of the best talents and advanced technologies but at a lower cost. It helps you to concentrate on your business growth by allocating the saved costs to places where it will yield fruitful results.
It is not just the coronavirus pandemic. Outsourcing is beneficial to firms in the long run if you select the right vendor. If your small business or startup has to sail through the uncertainty, it is time you think about cutting costs and increasing the profit margin.